FRACHISE OF LEVI’S

modern jeans were not produced until the 1920s. California to open a west coast branch of his brothers' New York dry goods business. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. . but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. It was founded in 1853 when Levi Strauss came from Bavaria. Although the company began producing denim overalls in the 1870s. Germany to San Francisco. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing.HISTORY Levi Strauss & Co.

DETAILS OF FRANCHISE Vertical: Levis Clothing Required Capital: Rs 50 Lakh to Rs 5 crore depending on location No. of Franchise Outlet: 200+ Industry Category: Clothing .

UNIT INVESTMENT MASTER FRANCHISE Rs 50lakh to 1 crore INVESTMENT COUNTRIES AVAILABLE MULTI UNITS NIL 5 CRORE AND ABOVE INVESTMENT COUNTRIES AVAILABLE WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE INDIA NATIONWIDE .

CONTD… franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No 12%-24% .

PROPERTY DETAIL WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT COMMERCIAL 1000-5000sqft Preferred location of unit franchised outlet HIGH FOOT FALL AREA .

and pyramid.  Planning to open large format retail store ranging between 1500-4000 sqft  Expanding along with retail chain like shopper stop. lifestyle.BUSINESS PLAN AND MODEL  Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr. .  Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.

TARGET CITIES .

•Trained worker. •Marketing.FRANCHISEE RELATION •Free consultant. • inventory procurement. . and • professional services. human resources. •Analyzing the market. •Store layout plan. •Store location. •Financial support.

Newsletter. Grand opening.FRANCHISEE SUPPORT 1. Toll-free phone line. 4. Meetings. 7. 2. 5. Security/safety procedures. 3. 6. Internet. Purchasing cooperatives . Field operations/evaluations.

 Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.  The unique image of the Levi's brand. .  expensive competitors.  Worldwide Levi's is accepted as an American icon.ADVERTISING AND BRANDING  The iconic status and brand salience as Levi's.

and Levi Strauss Signature names in more than 110 countries. Dockers. Levi’s is also sponsoring a project called Gen next. World’s 2nd largest store in Bangalore. World class Master Franchisee.International Opportunities  Levi's. Global Sourcing and Operating Guidelines. In India. World class quality.       . 160 stores in all main cities.

com http://eu. • www.com • • • www.levi.com www.indianretailer.franchising.SOURCES.com .franchiseindia.

 5740.39073.3. 55479:3908 0.9.078 .3/ 507.:88$3. 8 4.4:39708 4-.2083 24709.88.  8947083.9:703.470 47/.9 .3/0.3. 88..3 ..89077.800 33/.3 .943.3.908 0.7089894703 .8485438473.93 :/0308 47/..886:. $97.$4:7.2.0/03309 47/ 83/ .

42 995.3.803/.83 .3. .$ &#$ W W W W  17.42  17.

.

07 .3709.0: 0. .42 .42  3/.