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PRESENTED BY :

RICHA MISHRA & PRARTHANA ROY

BUSINESS ETHICS AND CORPORATE GOVERNANACE


CASE STUDY
Dr. Reddys Laboratories: Commitment To All-Round Corporate Excellence

WHAT IS CORPORATE SOCIAL RESPONSIBILITY.?


CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.

THE SOCIALLY RESPONSIBLE FIRM SHOULD STRIVE TO:


Make a profit Obey the law Be ethical, and Be good corporate citizen

INTRODUCTION
This case is all about a very successful and globalised pharmaceutical company Dr.Reddys Laboratories (DRL). DRL was established in 1984 in Hyderabad by Dr.Anji Reddy ,a graduate in pharmacology and a doctorate holder in chemical engineering. Dr. Reddy who had worked as a scientist in IDPL established DRL to create and deliver innovative pharmaceutical healthcare solutions. DRL became a public limited company in 1985 and in the same year it had floated an IPO of equity linked debentures totaling Rs 24.6 million. Then in 1990s company strengthened its position in market by launching some new pharmaceutical products. Then in 1999 DRL acquired a controlling stake(45%) in AMERICAN REMEDIES LIMITED(ARL).

MAIN HIGHLIGHTS OF SYSTEM


An independent board of directors following international practices Commited management team Internal control systems and dissemination of information to various stake holders. Highest standards of truth. Integrity and Transparency

VISION AND VALUES


Well-defined purpose for existence. Help people to lead healthier lives through innovation in medical field. Synchronized long-term vision among DRLs family members for a common goal. Identified boundaries, belief and guiding principles that facilitate the companys journey towards the above visions. Highest ethical standards of truth, integrity and transparency

HUMAN AND SOCIAL DEVELOPMENT


Commissioned in the year 1996

Out of multifarious CSR activities of DRL the following are worth mentioning here: Livelihood Advancement Business Schools(LABS) NAANDI: the beginning project Centre for Social Initiative and Management CSIM.

HEALTH INITIATIVES
Family planning programme in Kondmulagam village where 70 families benefited. Blood donation camp wherein 104 units of blood was collected from employees. Eye camp for casual workers and their family members covering 176 persons. Education health awareness camp in Miryalguda on health and pollution.

EDUCATIONAL INITIATIVES
Adoption of a government school in Puttaguda village, Medak district to provide books , stationary , and the sponsorship of a teachers salary. Funding distribution of notebooks to 250 primary school children in five mandals on Srikakulam district. Scholarships for 15 meritorious poor students from the tenth standards

THANK YOU