AGENDA

OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

THE MISSION
Adding vitality to life by meeting everyday needs for nutrition , hygiene & personal care with brands helping people feel good, look good & getting more out of life.

1959

1895

1888

HINDUSTAN UNILEVER A 75year History

~ 15,000 employees ~ 1,200 managers ~ 2,000 suppliers & associates ~ 75 Manufacturing Locations ~ 45 C&FAs, ~ 4,000 Stockists ~ Total Coverage 6.3 Mln Outlets ~ Direct Coverage 1 Mln outlets

AGENDA
OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

COMPETITORS

AGENDA
OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

STRATEGIC PRICING

AGENDA
OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

PROMOTION MIX

The latest AMRITA RAO AND JAL THE PAKISTAN MUSIC BAND in a advertisemen t of walls.
The sites are Designed & Developed by Techshastra (India) Pvt. Ltd

PROMOTI ONSTRAT EGIES

TIE UP WITH ESTELLE THE GOLD JEWELLERY COMPANY.

AGENDA
OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

DISTRIBUTION STRENGTH
Direct coverage 1milllion outlets. Brands reach 6.3 million outlets. Strong IT capability, end to end connectivity Unique channel Initiatives to Win at Point of Purchase. Portfolio of category and Brands give unique reach in Modern Trade. Project Shakti, a competitive advantage in Rural India.
Total population (In Bln.) Number of Retail Stores (Mlns) FMCG Market (Annual, $ Mln)* Urban : Rural Ratio FMCG Growth (Value %) Store Density (Stores Per 1000 People) Per Capita FMCG Spend (Annual,$) 6.8 1.1 7.74 16448 67:33 11

14.5

Planning Hub

Supplier

Kirana Daily

Distributor Daily

C & FA Daily

Factory

Daily

- On

Hand held terminal

Dist Mgmt System

Central Unify - Sales - Stocks - Prices, Invoicing

shelf availa bily Stocks - sales

-Prod. Plan wkly -Dispatch - Daily

35 Brands, 1500 SKUs 45 Depots, 4000 stockist Highest store density in the world.

Taking the Rural advantage

A typical Shakti entrepreneur conducts business of around Rs.15000 per month, which gives her an income in excess of Rs.1000 per month on a sustainable basis. For HLL, the project is bringing new villages under direct distribution coverage. Plans are being drawn up to cover more states, and provide products/services in agriculture, health, insurance and education. This will both catalyze holistic rural development and also help the SHGs(self help groups) generate even more income.

AGENDA
OVERVIEW BRAND PORTFOLIO PRODUCT MIX STRATEGIES ADOPTED PRICE MIX AND PROMOTION MIX DISTRIBUTION, LOGISTICS & SUPPLY CHAIN MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY.

CORPORATE RESPONSIBILITY Aiding in the Development of the Country

Lifebouy Swasthya chetana

Health & Hygiene. Shakti Empowerment of women through micro enterprise Opportunity. Yashodadham Relief and Reconstruction in Gujarat's Kutch district. Asha Daan Happy Home actively supported by Unilever

Combining corporate responsibility and business strategies to aid development of rural India

FACTSHEET ABOUT THE SURVEY CONDUCTED

Most used FMCG product is shampoos. Among the different product categories of the company dove, surf excel, ponds & lakme won the lead & the others shared 50- 50 stand. Strong distribution network. Quality speaks for itself.

THANK YOU