SS Rotterdam

Introduction
Project Description Methodology

Stakeholders
Woonbron:
Managing Director

De Rotterdam:
HR Director

Municipality of Feijenoord
Former Chair Present Chair

Interns from in SS Rotterdam

Stakeholders Map
PRIVATE SECTORS Woonbron
Investor (biggest share), initiator, advisory board, housing for the students

PUBLIC SECTORS

Rotterdam Municipality
Infrastructures, facilitating the MoU

De Rotterdam
Coordinating the business in the ship, work experiences for the interns

Sub municipality of Feijnoord

LEARNING ON THE ROTTERDAM
Secretariat, coordinate the whole projectsinitial capital, give permits

Educational institutions
Interns supply

Texts
WOONBRON DE ROTTERDAM FEIJENOORD EDUCATIONAL INSTITUTION (EXPECTED) To emphasise on social and economic benefits of the south (Katendrecht) To increase job entrepreneurs hip for the new inhabitants To provide students for internship To improve the image of the neighbourhood To preserve To increase cultural identity changes of of the area being employed To create good To increase neighbourhood enrolment in Katendrecht through To reduce un innovative way employment of learning To improve the To improve the image of the students skills area and capacities To create profit on the job by stimulating training development and attracting tourism

To develop the Neighbour hood of Katendrech

Achievements

Practices
Woonbron

De Rotterdam

Increased number of interns Higher investment cost than it was estimated Improved image of Katendrecht Achievements are difficult to measure Educational Institutions Increased the skills of students They are able to do their thesis Exposed to multiple skills Feijenoord Katendrecht becomes better neighborhood in terms of employment and safety Community are able to participate in projects Increased Tourism mprovement in infrastructure More opportunities for investment Preserving historical symbol Reduced exclusion

Education, Economic Improvement , and Image of Katendrect

Organisational Culture
CLAN
Flexibility & Discretion

ADHOCRACY
External factor & differentiation

HIERARCHY
& s uc oFl an e n r t I no t ar ge n i t I
Municipalit y Education institutions Stability & Control

De Rotterdam

MARKET

Woonbron

Difficulties
De Rotterdam Conflicting interests Difficulty to reconcile commercial and social goals Political interference/election inertia Different work ethics between the partners
The government is slow in decisionmaking The curricula of the schools conflict with the daily routine of the ship (conflicting schedules between schools and the ship)

Woonbron No clear arrangements of contribution with other partners in terms of finances Economic crisis High cost of renovating the ship Less commitment from the Government to give subsidy regarding Woonbron status as housing association.

Difficulties (Cont)
Educational Institutions (Students insights) Supervisors from the ship are few Less interactions/mentorship with the supervisors Less communication with the departments in the ship Weak coordination with other departments Feijenoord (Present) Delay of the project because De Rotterdam needed to comply to building standards Less commitment on social responsibility and participation of SS Rotterdam Focus shifted from social-oriented to profit-oriented Delay of the project because standards cannot be met (fire, safety, power) The ship caused traffic jams and pollution Delay caused by lack of finances Renovation work was very huge No formal agreement with the municipality of Feijenoord

Conceptual Framework
Organization al culture

Text

Practice Structural Position

Analysis
1. There are relationships between problem occurred in projects with Organizational Culture of each stakeholder and Structural Position within the project. Example:

The problem of complicated procedure along the preparation of the project. Related to culture of Government which is procedural oriented. Problem of focus sifting from social benefit oriented into more profit oriented. Related to culture of private sector which is market oriented.

Analysis (Cont)
2. The similarities and differences between TEXT and PRACTICE Similararities:
Educations. Economic Improvement. Image of Katendrecht

Differences: Objectives in TEXT and PRACTICES

Woonbron will gain profit in the future trough the improvement of Katendrecht.

Conclusion and Recommendation