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SHOPPERS STOP
Name: Anchal verma Madhav Lavania Manjari Pathak Simran Malhotra Swati Rawat Roll No 10609008 10609027 10609028 10609055 10609
Shoppers Stop is listed on the BSE The only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS) "Most admired Fashion Retail Destination of the Year
Images Fashion Forum - Jan 2009
GROUP 1: MMM 4th SEM: TIMSR
Re-Positioning
EARLIER
GROUP 1: MMM 4th SEM: TIMSR
Re-Positioning
NOW
GROUP 1: MMM 4th SEM: TIMSR
Re-Positioning
On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy. In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.
S.W.O.T Analysis
STRENGTH: Oldest Financial conditions loyal customer base of over 782000* First citizen members * 2009 data WEEKNESS: Less number of outlets
S.W.O.T Analysis
OPPORTUNITY: Changing taste of young generation Preferred partners for foreign player THREAT: Competitors like Globus, Lifestyle, Westside.
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West Mumbai - Andheri Mumbai - Bandra Mumbai - Chembur Mumbai - Juhu Mumbai - Kandivili Mumbai - Malad Mumbai - Mulund Pune - Shivaji Nagar Pune - Camp
Austin Reed (London) Louis Philippe Giovani Vettorio Fratini Wills Lifestyle
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