Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Route I
3D Route to Filmy Card
P9 Integrated
Launch 3D Way
Have 3D Mapping Event for the Launch of the Platinum Filmy Cards. What is 3D mapping: 3D projection is any method of mapping three-dimensional points to a two-dimensional plane AXIS Bank Platinum Filmy Cards can be launched through this event at the press conference. Press would be invited for the same to create huge excitement and curiosity. Associate with Movie during the Launch of Cards.
P9 Integrated
Indian - References
http://cargocollective.com/sohamsarcar#793418/Ritu-Kumar-VideoMapping A blend of experimental design and classical aesthetics. Cutting Edge with traditional beauty. Soham Sarcar with Ritu Kumar. As invited new media artists, Soham expresses his own interpretation of a typically Indian lexicon of design, crafts & Textiles through Video Mapping art installation and a 3 hour live Mix.
P9 Integrated
International References
http://www.youtube.com/watch?v=2STmHsZiUr4 http://www.youtube.com/watch?v=XSR0Xady02o&NR=1 http://www.youtube.com/watch?v=UtuW1S0M7aY&feature=related
P9 Integrated
Amplification
Viral PR
3D Mapping
P9 Integrated
TOTAL : 47 Lakhs
P9 Integrated
Projector and Technical Cost :14Lakh Creative Content Creation : 19 Lakhs. P9 Management Fees : 3 Lakhs Total : 36 Lakhs
TLB / PERMISSIONS / Service Tax to be extra. **TLB / PERMISSIONS / Service Tax to be extra
P9 Integrated
P9 Integrated
Association Schedule
Timeline
15th June
Activity
TV Ads
20 Tentative spends
40
P9 Integrated
P9 Integrated
Synopsis
3 young men take a holiday that changes their lives forever.Kabir has just met Natasha. 6 months later they are engaged. He wants to go on an extended bachelor party. A 3 week road trip with Imraan and Arjunhis 2 best friends since school. The only problem is Imraan and Arjun dont speak to each other anymore. After much emotional blackmail and cajoling the boys set off on a journey they were meant to take 4 years ago. A fantasy holiday they had planned to take after college but never happened. A road trip where each one gets to do the ultimate sport of his choice and the other 2 just have to do it with him. Whether they want to or not! Kabir Imraan and Arjun meet up in Barcelona and set off on an adventure that will not only make them face their fear but will alter their perception, unravel their fabric, force them to break out of the box and teach them to sieze the day. In other words a holiday that will change their lives forever.
P9 Integrated
Creative Connect
The movie is about three college friends re-uniting on a road trip in Spain and living life to the fullest. They indulge into various adventure sports. We can take apt footage from the movie and create a 30 sec Cobranded promo to promote the benefits of a travel card with our brand We can also run a contest and as gratification offer movie merchandize or a chance to meet the stars.
P9 Integrated
Association Route
Online
Movie Association
P9 Integrated
Outside Association
Outside association is usually explored along with in-film integration however these days once the look of the film is out if a brand sees an apt creative connect with the movie they come on board as an association partner. A 30 sec co branded TVC will be created using the footage of the film and intersperse with brand TVC to bring out the brand message. The same to be amplified on: Radio TVC Outdoor Online Print Sound byte from the stars for the co-branded TVC. It can be a contest driven promo/ a clean message driven promo which will be extended to the retail outlets A meet and greet with the actors of the film could also be explored.
P9 Integrated
Association Routes
1.
Co-branded TVC
2. Co-branded Radio Promotions 3. Co-branded Outdoor 4. Co-branded Print 5. Contest gratification of meet and greet to winners OR Meet and Greet with the star cast for brand employees , guests , trade partners customers. Press conference with the brand and the stars to discuss the association. 6. Bombay Times / Delhi Times Media Net ( Page 3) 7. Special Screening for dealers/customers 8. AFP Half Hour Episode on GECs 9. Multiplex Activation
Aditya Birla Money Activation Proposal P9 Integrated
P9 Integrated
Press Conference
Press Conference with Godrej Interio CEO and Goiyo CEO and Anjaana Anjaani stars
P9 Integrated
Ranbir and Priyanka with the winners of Gojiyo contest and Godrej Interio Contest
P9 Integrated
P9 Integrated
Special Screening
A special screening can be organized for brands guests, dealers , trade partners , customers. ( The costs to be borne by the brand) It will be held in one metropolitan city as per the brands choice.
P9 Integrated
P9 Integrated
P9 Integrated
http://www.youtube.com/watch?v=zbIUbpB7Cu8
P9 Integrated
Brand Entitlements
Association with the film Rights to use the stills and footage to do a co-branded association during the release of the movie Credit mention in the movie as brand partner Stills to create co-branded collaterals Rights to use the stills/footage for 2 months Cassettes/CDs Special Invites to the premiere (if any) Meet and greet with the stars
Aditya Birla Money Activation Proposal P9 Integrated
Proposed Investment
Co-branded Association Media Spends - 60 lakhs Agency Fee 7 Lakhs
* Taxes as applicable will be additional costs
P9 Integrated
Returns on Investment
Entertainment rates for the media plan which is less than the cost of the traditional media plans. Establishing an association with the stars of the film as an implied endorser by taking this movie as a platform A new commercial at a fraction of a cost An innovative media strategy to distinguish your brand from me too brands in the market.
P9 Integrated
Route II
Press Launch of Filmy Cards
P9 Integrated
Celebrity Suggestions
P9 Integrated
Tentative Investment
Celebrity Cost
Arjun Rampal: 15 Rahul Bose : 6 Farhan Akhtar: 10 Boman Irani: 6 Vidya Balan: 18 Irfan Khan: 5 Anurag Kashayp: 5
P9 Integrated
P9 Integrated
Synopsis
The Filmy Cards Multiplex Activation Bollywood Nautanki Quiz Quiz Hota Hai Connect the Movie Filmy Gaane Filmy Trivia
P9 Integrated
P9 Integrated
Bollywood Nautanki
Movie goers who are waiting in the lobby will be asked to come up and show their filmy side by mimicking famous bollywood stars and their legendary roles This will be based on different themes, for example:
Bollywood ki Maa (Mothers of Bollywood like Nirupa Roy) Sholay ka Gabbar (Bollywood Villains) DDLJ ka Raj (Romance) Amar Prem (Andaz Apna Apna) Bollywood ka Vijay (mimic legends like Amitabh Bacchhan) Mimic legendary comedians like Johny Walker, Mehmood, Jagdeep, Govinda
P9 Integrated
Bollywood Nautanki
The best act will be gratified with Prepaid movie Vouchers (of one month validity) Consolation: Axis Filmy Card branded Tees
P9 Integrated
A Bollywood quiz to be conducted in the multiplex lobby. This will be an audio visual quiz where stills of movies and movie posters will be shown as a part of the quiz Show childhood pictures of actors/actresses and ask them to guess Show stills of a movie and ask them to guess the movie
P9 Integrated
P9 Integrated
Filmy Gaane
Famous bollywood songs will be translated in English and will be shown to the audiences. They have to guess the song. Whoever guesses the correct song will be asked to come up and sing the same Will also be gratified with Prepaid Movie Vouchers or Axis Branded Tees
P9 Integrated
Filmy Trivia
A filmy zone will be created in the multiplex lobby itself An Axis Filmy Card branded a dedicated wall will be created, where unknown interesting facts about legendary movies will be showcased Any movie buff who is waiting inside the lobby will definitely go & read these facts
P9 Integrated
Filmy Trivia
P9 Integrated
THANK YOU!
P9 Integrated