A PRESENTATION OF RESEARCH PROJECT

ON MARKET MAPPING OF PESTICIDES CONSUMPTION OF CROP LIFE SCIENCE LTD.

Presented by:
Patel Kishan B.
Enroll.No.107130592017 MBA

RESEARCH METHODOLOGY

DATA SOURCES:

PRIMARY DATA:Questionnaire on market mapping of consumption of pesticides. SECONDARY DATA:It is collected through website, Magazine Company Report etc.

SAMPLING PLAN.
Sapling

Method:- Random sample design: Descriptive research design

Research

Sample

Size:Survey is conducted on 50 Dealers. Frame:Those people who have shop of pesticides in Sabarkantha district.

Sampling

OBJECTIVES:-

To

Know Market Mapping Of Pesticides Consumption Know Dealers Review About companys products And Services.

To

To

draw picture of Market requirement of pesticides.

LIMITATIONS:-

Due to limited of time only few customer were selected for the study, so the samples were not enough to generalize the findings of the study. Customer were hesitant to disclose the true facts. Time for this research study is not enough.

DATA ANALYSIS

1.

WHAT KIND OF BUSINESS YOU DEALING ?

No. of respondent Retailers Wholesalers 35 15 70% 30% Percentage

80% 60% 40% 20% 0% Retailers Wholesalers

Interpretation:
According this diagram,70% of people dealing retailers and remains 30% of people dealing wholesalers. So mainly trader concern with retail business and less are concern with wholesaling business.

2. WHICH COMPANYS PESTICIDES YOU SELLING?

Company name Crop life Sci. Crystal Bayer Tata Indo fill Dhanuka BASF No. of respondent 15 30 40 35 20 30 35 Percentage 30% 60% 80% 70% 40% 30% 70%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

70%

80%

70% 60%

70%

40% 30%

Interpretation:
from this table 30% of selling Crop life science company s product,70% of selling Crystal company s products,80% of selling bayer company s products,70% of selling TATA company s products and 40% of retailers and whole sellers selling indo-fill company s product,60% of dhanuka and 70% of BASF company s products. High market coverage of bayer company.

Q.

In which months the selling of pesticides at pick level?

Jan-march pril-j n J ly sept Oct-dec No. of respondent 0 1 0 Percentage 0% 0% 70% 0%

Oct-dec J ly sept pril-j n Jan-march

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

Interpretation:
from this table shows that 70% of selling of pesticides in july-sept month,30% of selling pesticides april-jun months and remains months null selling of pesticides. mainly july-sept month have high selling of pesticides

Q. 4 How much yearly sales turn over?

No. of respondent 0-5 5-10 10-15 15 & above 5 17 19 9 Percentage 10% 34% 38% 18%

Sales
4th Qtr 18%

1st Qtr 10%

3rd Qtr 38%

2nd Qtr 34%

I ter ret ti : Accor i to chart, of retailers a hole seller over, of retailers a hole seller havi - la hs t retailers a hole seller have - la hs t r over a have of retailers a hole seller. here are onl having high t rnover.

- la hs t r r over, of la hs&a ove of eople

Q. 5 Are you selling Crop Life Science products?

Yes No No. of respondent 15 35 Percentage 30% 70%

Sales
30%

70%

Yes No

Interpretation: From this table ,30% of dealers selling Crop life science products and remains part 70% are selling other company s products. As per survey data total 30% dealers sells Crop life science s products.

Q. 6 Give overall rating of crop life science s product quality.

Excellent Good Neutral Bad Very bad
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
Excellent Good Neutral Bad Very bad

No. of respondent 5 7 3 0 0

Percentage 33.33 % 46.67% 20% 0% 0%

Interpretation:
According to survey of Crop Life Science Products Quality 33% of dealers view that product is excellent and 47% are said it is good,9% dealers are said neutral scale and remains Bad and very bad scale contains 0% of Dealers.

Q. 7 Are you satisfied with sales staff behavior?

No. of respondent 15 0 Percentage 100% 0%

Yes No
120% 100% 100% 80% 60% 40% 20% 0% Yes

0%

No

Interpretation:
According to this graph,100% of dealers are satisfied with sales staff behavior. No any dealers are dissatisfied with staff behavior. Sales staffs are very polity as per reply of dealers.

Q. 7 The packing of product is..

Excellent Good Neutral Bad Very bad No. of respondent 3 6 5 1 0 Percentage 20 % 40% 33.33% 6.67% 0%

6.67% 33.33%

20%

40%

Excellent Good Neutral Bad very bad

Interpretation:
From this table,20% of dealers said product packing is excellent,40% said it is good packing,33.33% of dealers view are product packing is neutral (no good no bad) and 6.67% said that product packing is bad. No any dealer said that packing very bad. Overall product packing is good as per surveyed data.

Q. 8 Are you satisfied with selling strategies of company?

Yes No No. of respondent 15 0 Percentage 100% 0%

100% 100% 80% 60% 0% 20% 0% Yes

0% No

Interpretation:
According to survey of Crop Life Science Products Quality 33% of dealers view that product is excellent and 47% are said it is good,9% dealers are said neutral scale and remains Bad and very bad scale contains 0% of Dealers.

Q. 9 Are you satisfied with selling strategies of company?

Yes No No. of respondent 15 0
100%

Percentage 100% 0%

100% 90% 80% 0% 60% 50% 40% 30% 20% 10% 0%

0%

Yes

No

Interpretation:
From this table,100% of dealers are satisfied with company strategy,0% of dealers dissatisfied with company sales strategy.

Q. 1

s er
Str gl S tisfied S tisfied Ne tr l Diss tisfied Str gl diss tisfied

r ie
N . f Res 3 5 6 1 0

t
de t

t c st
Perce t ge 20% 33.33% 40% 6.67% 0%

er s tisf cti

50% 40% 30% 20% 10% 0%

33.33% 20%

40%

6.67% 0%

I ter ret ti : Above this data, customer satisfaction as per dealers view 20% of customers are strongly satisfied,33.33% of customers are satisfied and 40% of customers are neutral scale,6.67% of customers are dissatisfied and non of strongly dissatisfied.

Q. 9 Are you satisfied with selling strategies of company?

Yes No No. of respondent 15 0 Percentage 100% 0%

100% 80% 60% 40% 20% 0% Yes No

Interpretation:
From this table,100% of dealers are satisfied with company strategy,0% of dealers dissatisfied with company sales strategy.

Q. 10 As per your view what about customer satisfaction.

Strongly Satisfied Satisfied Neutral Dissatisfied Strongly dissatisfied

5% 0%

No. of Respondent 3 5 6 1 0

Percentage 20% 33.33% 40% 6.67% 0%

35% 30% 25% 20% 15% 10% 5% 0%

strongly satisfied

satisfied

neutral

dissatisfied

strongly dissatisfied

Interpretation:
Above this data, customer satisfaction as per dealers view 20% of customers are strongly satisfied,33.33% of customers are satisfied and 40% of customers are neutral scale,6.67% of customers are dissatisfied and non of strongly dissatisfied.

Q. 11 Are the sales staff give proper information about new product and promotional things?
Yes No No. of respondent 14 1
no 7%

Percentage 93.33 6.67

Sales

yes 93%

Interpretation:
According data,93.33% of dealers view that sales staff are inform about new scheme and product information and only 6.67% of dealers view that sales staff sometimes fail to inform us for new product and scheme.

Q. 12 Are you getting time to time delivery from company?

Yes No No. of respondent 15 0 Percentage 100% 0%

120% 100% 80% 60% 40% 20% 0% 0% 100%

Yes

no

Interpretation:
From above data, 100% of dealers view that they get time to time delivery of product from company. No any difficulty find in delivery of product from company. Company having successful supply chain system that s why dealers are getting time to time delivery.

Q. 13 Are you satisfied with company credit policy?

Yes no No. Of respondent 10 5 Percentage 66.67% 33.33%

no

33.33%

yes

66.67%

0.00%

20.00%

40.00%

60.00%

80.00%

Interpretation:
According this data, 66.67% of dealers are satisfied with company credit policy and 33.33% of dealers are dissatisfied with company credit policy. Majority of dealers are satisfied with company credit policy.

Q. 14 What are benefits that you are enjoying by taking dealership?

Product having good market coverage Profit margin Company sales policy Credit policy No. of respondent 12 18 2 3 Percentage 34.28% 51.42% 5.71% 8.57%

Company Credit policy sales policy 9% 6%

Product having good market coverage 34%

Profit margin 51%

Interpretation:
From above data, dealers have another company dealership so what kind of benefit they enjoying form company.34.28% of retailers take dealership because company s product having good market coverage,51.42% of retailer take dealership because company provided good profit margin and 8.57% enjoying company sales policy and 5.71% take dealership because company credit policy.

Q. 15 If you are selling other company s product ,What are key factor behin that company s product?(multiple choice)
Price ality Margin Promotion Service No. of respondent 30 30 25 20 15 Percentage 85.71% 85.71% 71.43% 57.14% 42.86%

90 80 70 60 50 40 30 20 10 0

Interpretation:
From the data,85.71% of retailers sales other company s product because of company s price factor and quality factor,71.43% retailers sale product because of margin factor,57.14% of retailers sale other company product because of promotion factor,42.85% because of service factor. Mainly retailers are concern with price factor.

Q. 16 What could be expected sales turnover for this year?

0-5 5-10 10-15 15 above Not sure
35% 30% 25% 20% 15% 10% 5% 0%

No. of respondent 15 10 10 10 5

percentage 30% 20% 20% 20% 10%

Interpretation:

0-5

5--10

10--15

15

above

not sure

According data of expected sales, 30% of retailers expected sale will 0-5 lakhs, 20% of retailers expected sales will 5-10lakhs and same for 15 lakhs above.10% of retailers expected sales is not sure. High percentage ratio of 510lakhs expected sales.

KEY FINDING

Company having fewer dealers in the Sabarkantha districts. Retailers are highly interested in price factor. Retailer take dealership of those company which having good market coverage. Mainly july-sept months at pick level consumption of pesticides. Company sales staff informed company dealers at time to time. Price factor is main element for dealers to sell products.

RECOMMENDATIONS
I have found some recommendation that I would like give recommendation to company. It is following below: Company should increase its products market coverage and make strong logistic system. Company should arrange customer awareness program at regional wise so people come to know about products. Company should do field survey for know its product performance at farm. Company should adopt follow-up system after taking order of dealer to check whether it is place right or not. Company should give advertisement on mobile or other media to create customer awareness.

CONCLUSION
From the research study I conclude that many dealers are not at least aware about CLSL. Company and its products. Crop Life Science Ltd. Company giving good pesticides product to market which have high quality and material. The dealer of company successfully push the products of pesticides that are useful for farmer for modern crop. Many retailers might have not take dealership of CLSL company because other company s sales persons approach before CLSL Retailer are highly interested in high margin product and high quality product

THANK YOU