COMPANY CREDENTIALS

Background Information

OZ has the passion, experienced, knowledgeable staffs on the fields below:

Brand and Marketing consultation Activation Brand building Event management Direct Marketing Market Research Art design

Core team

Nguyen Manh Tuong Pham Xuan Duc Le Xuan Binh Bui Huy Quang Nguyen The Loc Dao Quynh Loan Do Hoai Nam Tran Thi Phuong Lien Bui Tran Quoc Thy Lam Thi Ngoc Yen

Managing Director Operation Director Strategy Planer Account Director Vice Director Design Manager Production Manager Account Manager Account Manager Operation Manager

Core team
Nguyen Manh Tuong Managing Director tuong.nguyen@ozad.com.vn 6 years at: AC Nielsen; Unilever; Customer Insights
(market research; marketing operation & advertising)

Pham Xuan Duc Operation Director

duc.pham@ozad.com.vn 10 years at: AC Nielsen & MD for Local company

(market research operation and brand building)

Le Xuan Binh Strategy Planer

binh.le@ozad.com.vn 5 years at: Unilever; Customer Insights; Bates Asia

(advertising; Planer)

Bui Huy Quang Account Director

quang.bui@ozad.com.vn 8 years at: Mai Thanh; Unilever; CI & Pepsi

(advertising; marketing operation & trade marketing)

Nguyen The Loc Vice Director

loc.nguyen@ozad.com.vn 7 years at: KCD design (managing director)

(design for advertising and production)

OZ connection
Ha Noi Nguyen Cong Binh & Tran Ngoc Tuan Anh - 9 years experience as a marketing supervisor & Manager Hai Phong Tran Trung Dung - 9 years experience as a marketing supervisor Central (from Da Nang to Thanh Hoa) Pham Dinh Thanh - 9 years experience as a marketing supervisor. Central & highland (Base at Nha Trang) Tran Thi Phuong Hong 8 years experience as a marketing supervisor. Mekong Delta (Base at Can Tho) Ngo Van Do 9 years experience as a marketing supervisor.
H A G IA N G L A I C H AU Die n B ie n P hu Y EN BAI L A O CA I C A O B AN G

BAC CA N TUY E N Q UA N G TH A I N G UY E N VIE T TR I

L A N G SO N

B A C G IA N G B A C N IN H H AI H U N G

C a mP ha Q U AN G N IN H H a L on g

SO N L A

H A NO I So nta y HoaB inh N INH B INH TH AN H H O A

HAI PHO NG TH A I B INH

N A M D IN H

NGH E AN

V inh H A TINH Ho a nL ao Q U AN G B IN H D ongH o i Q U A NG TR I D ong Ha Qu a ng T ri H ue P hu B a i L a n gC o TH UA TH IE N H UE Da N a ng Da iL oc D ie nB an Q U A NG NA M H oiAn Ta mKy Nu i Tha n h Q UA NG N G AI Qu a ng N ga i K O N TUM Ko ntum Du c P h o B o ng Son An K he P la yc u G IA L AI Q uiN hon P huC a t B INH D IN H

Q ueSon

PH U Y EN DA C L AC B uonM eT huot K H A NH H O A N h a Tra n g Da L at B IN H P H U O C TAY N IN H Ta y N inh B INH D U O NG DO N G NA I L A M DO NG NIN H T H UA N P ha nR a ng P ha n Thie t B IN H TH U A N Tuy H oa

L O N G A N H O C H I M IN H B ie n H oa C ha uD oc A N G IA N G D O N G TH AP Ta n A n L on gX uye n C a o L a nh M yT ho B A R IA VU NG TA U Sa D e c Ha T ie n T IE N G IA N G Vun g Ta u K IE N G IA N G V inhL on g B e nTre PHU QUOC C AN TH OV INH L O N G B E N TRE R a c h G ia TR A VINH SO C TR AN G B AC L IE U B a cL ie u CA M AU CaMau

Our Professionalism
Does not rely on overwhelming, sophisticated tools
Relies on the dedication to

giving our best in providing actionable output from solutions based on quality activations

Does not rely on long-term (regional) relationship with Blue-chip companies

Relies on our continuous

improvement to be better than ourselves each time

Does not rely on reputation of the OZ brand name (not yet)

Relies on our deep rooted

belief that reputation cannot be given but must be earned and maintained

Our Professionalism

Our vision Our belief

A good informed decision is not based on the wealth of information available, but the quality and the relevance of the information piece to each business background and issue

Our vision
Provide our partners with the most effective and actionable advertising solution & activities.

Our positioning
To become among the most preferred advertising agency.

Our core values Integrity & Honesty

Essential personality traits of OZ team member

Trust & Reliability

Fundamental in relationship with our partners (external and internal)

Professionalism
In behavior and attitude With external and internal partners alike

Development
Our people Our services

Transparent project management process

Work closely with your team to define business need Our account team will develop project proposal Project briefing Pilot and revise Roll out and manage project (including quality control) Weekly progress reports Respond to inquiries Final project report Provide standard reports as well as customized reports to meet your unique needs

Transparent project management process Weekly report The report covers KPIs;
Field schedule of each city /District /Place % samples completed/ % project completed % pending % QC check and results

Transparent project management process Final project report Project final report; Project summary (real field situation) such as location / venue of sampling, volume of sample by location / venue
Profile who received the sample / audiences Pictures of activities in action Key learnings and recommendations

Full marketing operation services

Why OZ The best quality services with competitive costs providing you value for your money Deep knowledge and understanding Vietnamese consumer and market place Quick market information update Professional working relationships about the

Clients

FULL CAMPAIGN LAUNCHING Izzi Hi-light Gel Launching

Izzi Hi-light Gel Launching

Product: Izzi Highlight Gel Product message: Lap lanh sac mau tuoi teen Product highlight: glittering colors Target: 15-18 years old/ female Brand platform: Music Tone/mood: fun young & stylish Our targets: - 15-18 years old - Female - Most are high school students - They enjoy new trends, being fashionable & stylish and love to be the focus amongst their peer group. - They believe that if they have chance to be with their idols they will have lots of attention and be admired from others

Izzi Hi-light Gel Launching

A night of music and fashion for teens Both Audiences and performers are shined Promote the hottest star as the brand representative with an exclusive song for the night (Izzi hair color song) Interactive games for product education and product message

Izzi Hi-light Gel Launching

Banner & Flyer

Izzi Hi-light Gel Launching

Ticket

Izzi Hi-light Gel Launching

Stream CD label & Cover

Izzi Hi-light Gel Launching

PG delivers the flyers & Redeem Tickets

Izzi Hi-light Gel Launching

Banner hanging Booth Preparation

Izzi Hi-light Gel Launching

Activation outside

Izzi Hi-light Gel Launching

Activation outside & inside

Izzi Hi-light Gel Launching

The music show

Izzi Hi-light Gel Launching

Izzi Hi-light Gel Launching

Izzi Hi-light Gel Launching

No. Activities 1Deliver leaflets 2Ticket redeem 3Banner hang 4Event in the afternoon 5Music show in the evening 6Live broadcast at izzi.loitraitim.com (16-june) 7Total hits account at izzi.loitraitim.com 8Online 9Print ad & press 10News on HTV9 & VTV1 Result Unit flyers tickets banners teenagers audiences viewers viewers websites newspapers times 4,462 30 2,500 4,000 11,827 46,420 12 12 2

25,000

The very successful campaign with over 100,000 persons know about this campaign

NATIONWIDE ACTIVATION & EVENTS THT AI THN KIM

Tht ai Thn Kim Road Show & Events

Source: volam.com.vn

Tht ai Thn Kim Road Show & Events

Source: volam.com.vn

Tht ai Thn Kim Road Show & Events

Source: volam.com.vn

Tht ai Thn Kim Road Show & Events

Source: volam.com.vn

Tht ai Thn Kim Road Show & Events

Tht ai Thn Kim Road Show & Events

Province

Flyers Delivered 35,200 29,320 39,105 50,000 153,625

Banner hanged 15 15 20 30 80

New Account Events Attention

Cn th Lt Nng H Ni Tng cng

1,858 1,795 4,541 4,174 12,358

6,806 4,300 7,862 4,474 23,442

We count the number of people who joins in to events by lucky ticket

PHONG THAN 1ST ANNIVERSARY NHT NIN PHONG THN HI

Nht Nin Phong Thn Hi - Events

Nht Nin Phong Thn Hi - Events

Nht Nin Phong Thn Hi - Events

Nht Nin Phong Thn Hi - Events

Nht Nin Phong Thn Hi - Events

PRODUCT LAUNCHING EVENTS GOLD RESERVE (JOHNNIE WALKER)

Gold Reserve Events for Launching

Gold Reserve Events for Launching

Ha Noi team

Gold Reserve Events for Launching

Ho Chi Minh team

LAUNCHING SACOMREAL VALUATION OPENING

Sacomreal Valuation Opening

Sacomreal Valuation Opening

Google Orkut Launching in Vietnam

Google Orkut Launching in Vietnam

Standard Charterer bank - Activation

Standard Charterer bank - Activation

Pepsi nhn tin 8213 (Sales Rally)

Pepsi nhn tin 8213 (Sales Rally)

Poca (Sales Rally)

Poca (Sales Rally)

Production

Next step Identify need and opportunity Briefing - discovery Programmed proposal Design Pilot Implement programmed Monitor, measure and improve

CONTACT US
75 Xuan Hong St., W.12, Tan Binh Dist., HCMC, Vietnam Phone: (848) 811 99 21 Fax: (848) 811 97 86