
 McDonald͛s fast food tycoon

  

 ô
aymond 
 "
ay" Kroc
 { ô ctober 05, 1902 in ak Park, Chicago,
Illinois.
ay was a Libra.
 P  ô aturday, January 14, 1984, in an
Diego ( U..A)
Π

 During the First World War he trained to
become an ambulance driver, though the war
ended before he ever saw action.
 In early 1950s he tried his hand at a number
of trades including paper cup salesman,
pianist, jazz musician, band member and
worked at an ak Park radio station.
 He eventually became a multi mixer milkshake
machine salesman, traveling across the
country.
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 Convinced that he could sell numerous mixers
to every new restaurant that opened, he
partnered with the McDonald brothers
(
ichard and Maurice D. McDonald) to open
and Franchise additional McDonald's
restaurants.
 Kroc eventually became frustrated with the
brothers' willingness to accept their chain
having only a handful of restaurants.
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 In 1961, he purchasedthe company from the
brothers for $2.7 million.
 Kroc also revolutionized the art of Franchising,
where he set strict rules on how the food was
made.
 For the marketing of the product, he let
the franchisees decide on what the best
approach was.
for egô Willard cott created the internationally
recognized figure known as
onald McDonald to
improve sales of hamburgers in the Washington,
D.C. area.
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 After serving in World War I, Kroc returned home
and became a ribbon novelty salesperson and a
jazz pianist.
 In 1922 he went to work for the Lily ulip Cup
Company, but soon left to become musical
director for one of Chicago͛s pioneer radio
stations.
 here he played the piano, arranged the music,
accompanied singers, and hired musicians.
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 Kroc then returned as a salesman, later he became
Midwestern sales manager.
 In 1937 he came upon a new inventionô a machine that could
mix five milk shakes at one time, called the ͞multi mixer.͟
 Lily ulip turned down the opportunity to distribute the mixer.
 Kroc founded his own company to serve as exclusive
distributor for the product in 1941.
 In 1954, Kroc entered in the restaurant in an Bernardino,
California, owned by
ichard and Maurice D. McDonald
(brothers), which was operating eight of his multi mixers.
 After some negotiation, the McDonald brothers agreed to join
Kroc in a partnership.
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ay Kroc opened the first of the chain of McDonald͛s
restaurants on April 15, 1955 in Des Plaines, Illinois.
 n that first day, Kroc͛s restaurant had sales of
$366.12.
 By 1961 there were over 130 outlets, and in that year
Kroc bought out the McDonald brothers for $2.7
million.
 From these humble beginnings emerged an empire
which by 1984 (Dead) had 8,300 restaurants in 34
countries with sales of more than $10 billion.
 Kroc͛s greatest achievement was the ability to mass
produce food uniformly .
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 When
ay Kroc bought the first McDonald's in
1955, he focused on what people wanted.
With this focus came the utilization of Mr.
Kroc's theory of *
(quality, service, and
cleanliness ).
 McDonald's has had the unique ability to
adapt to the changing market, and that, along
with their QC program and innovative
product development, has kept them on top.
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 ocietal marketing takes into account
the overall concerns of the target market,
the environment.
 McDonald's promotes, such as the lympic
Games, puts their name worldwide.
 McDonald's also uses a theory referred to as
relationship marketing
 Ú

 9 P    is the world's largest
chain of hamburger fast food restaurants,
serving nearly 47 million customers daily.

 he corporation's revenues come from the

rent, royalties and fees paid by the
franchisees, as well as sales in company
operated restaurants.
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 he company has also expanded the
McDonald's menu in recent decades to
include alternative meal options, such as
salads and snack wraps, in order to capitalize
on growing consumer interest in health and
wellness.




 

 


 

 
  

 

 
 





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Apart from the basic concept of the motto , McDonald¶s company
also create a tender , loving and care environment .
They set up the first Ronald McDonald¶s house in 1990 to improve
the health and well being of children .
The second one also set up after 3 years, this spread the ideas of
tender , loving and care (T.L.C) and win the support from the
customers .
Mcdonalds¶ ambition is not limited only in the USA . They
keep on entering new market in the world . Within 60 years ,
Mcdonald¶s logo nearly appeared everywhere in the world ,
and they become the conquerors of the world¶s restaurant
business .
n 1970 - Virgin slands , Costa Rica .

n 1971 - Japan , Holland , Australia , Germany , Panama , Guam .

n 1972 - France , El Salvador .

n 1973 - Sweden .

n 1974 - England , Netherlands , Antilles , Guatemala .

n 1975 - Hong Kong , Bahamas , Nicaragua .



   



 





  


 



 





  

 




 


 




 

 


   




 

n 1959 , the 100th McDonald's opened in Chicago .
n 1963 , the 500th restaurant opened .
n 1968 , the 1000th restaurant opened in Des Plaines , llinois .
n 1970 , McDonald's restaurant in every US state .
n 1972 , the 2000th restaurant opened in Des Plaines , llinois .
n 1974 , the 3000th McDonald's restaurant was opened in Woolwich .
n 1976 , 4000th store opened in Canada .
n 1978 , the 5000th restaurant opened in Kanagawa .
n 1980 , the 6000th restaurant opened in Munich .
n 1982 , 7000th restaurant opened in Washington DC .
1 . Launched new products that adapt the cultures
of that place .

2 . Their principle , fast and clean meet the needs of

the people .

3. Well promotion .
P

 He died because of x

 at cripps
Memorial Hospital in an Diego, California, on
January 14, 1984 at the age of 81.
 by 1984 he had 8,300 restaurants in 34 countries
with sales of more than $10 billion.
 Kroc was credited with promoting and developing
the team.
 Each baseball players wore a black armband with
the initials
.A.K. to commemorate the late
owner.