CONSULTANCY MANAGEMENT

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Corporate
Knorr
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Here Soupy
Noodles
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 ABOUT KNORR
• HUL(Hindustan Uni-Lever) is mother company of
KNORR.
• It was established in 1899.
• It is not wrong to say that the soup category was
launched by KNORR in India.
• The KNORR range of soup is available in a no of tasty
and exciting varieties.
• KNORR helps consumer to make favourite dishes at
home and helps them to get restaurant like taste at
home itself.
• It comes in the Indian ready to cook range and
Chinese ready to cook range.

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 Con…..

• KNORR as a brand has always setout to

empower homemakers and enable them
to make healthy wholesome and
delicious food options.

• Now KNORR is coming with KNORR SOUPY

NOODLES.

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 STRATEGY OF KNORR
SOUPY NOODLES
• KNORR has come with totally new concept of noodles+soup.
• After GlaxoSmithkline Consumer Healthcare’s (GSKCH’s) entry into the
noodles segment, global FMCG major Hindustan Unilever Ltd (HUL) too has
entered the category.
• The brand is currently running the campaign featuring its brand ambassador
Kajol.
• The brand is promoting this variant as a new category to be carved out of
Noodles .
• The company has launched ‘Knorr Soupy Noodles’ in Karnataka, Andhra
Pradesh, Kerala and Tamil Nadu.
• The product will be launched in a phased manner across India.
• Launching noodles under the Knorr brand will help the company grab market
share faster, as Knorr has a strong brand equity.
• HUL will have to compete with heritage brand Maggi from Nestle, which is the
market leader with approximately 70 per cent market share.

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NEW PRODUCT LAUNCH

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 CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE
• EXPERT: The consultant is primarily recognized as
being an ‘expert’ in a particular field. So the
consultant to be appointed by Micromax Mobile
should be expert in mobile retail market.
• We should be expert in dealing with issues
related with launch KNORR soupy noodles viz.
Channel Management, Maximizing Retail Sales,
Aggressive Advertising, Business Planning,
Process improvement and Benchmarking
exercises, Identification of new Generation ‘s
taste and preferences.

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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (ONE)
• EXECUTIVE: The managerial role a consultant must
assume when carrying out a project for a client.
• Design, develop and implement strategic plans for
KNORR soupy noodles so we can achieve cost
and time effective.
• Knowledge and skill required by executive are
planning, organizing, leading, coordinating
activities.
• Executive needs to inform about market situation,
competitors strategy and test and preferances

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 CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (TWO)
• RESEARCHER: Demands a high level of skill in
communication, presentation, interviewing, recording
and interpreting quantitative and qualitative data.
• Consultant should do continuous market reserch for KNORR soupy
noodles.
• Market strategies in urban areas.
• In which area KNORR soupy noodles should be launch?
• What should be the strategy to reduce the production cost to
compete with competitors like MAGGI(NESTLE) ?
• Which age group should be targeted.?

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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (THREE)
• TUTOR: In the role of counselor a consultant helps a
client to explore and understand a problem by
skillfully questioning, answering, listening and
understanding.
• Consultant should motivate his distributors to sell
new concept of noodles+soup
• He must be having knowledge of taste and
preference of consumer.
• 4ps,distribution, inflation.
•
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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (FOUR)
• EDUCATOR: The educator/trainer enables individuals to
acquire new knowledge or skills through clear learning
objectives to use in solving an immediate work problem.
• Consultant should have proper planning to cop-up
with market fluctuation.
• Price of the product,
• Company policy.
• Distribution channel.
• Strategy against competitors
•
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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (FIVE)
• POWERBROKER: Sometimes in order to achieve
objectives a consultant must facilitate change by
mobilizing and harnessing sources of power in the
client structure.
• Powerbroker who does you a favor will expect
you to return it.
• Powerbroker having the ability to important
decision, especially in public policy, politics
and business.

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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (SIX)
• CONCILIATOR: Getting people to work together
effectively who have not done so previously.
• Consultant have good inter-personal skill
• Consultant’s behavior should influence other.
• Lowering tension.
• Improving communication.
• Interpreting the issue.
• Providing technical assistant.
• Bringing about negotiated settlement.
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CONSULTANCY AT KNORR
SOUPY NOODLES
• ONE PLUS SEVEN (SEVEN)
• SYNERGIST: Enabling individuals to work
together and use their talents in new ways.
• Established common view quickly.
• Use simple decision making.
• Focus on completing the task rather than
on finding the solution.

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