Sample Showcase Presentation

Sample Showcase
Cut Through the Clutter
Deliver your product and message directly

Contract Pricing Process
Status Report
to the consumer where it matters -
@Home!
August 2010 1
Agenda
1. Benefits of Sampling and the Direct Mail Platform
2. Sample Showcase Test & Results
3. National Roll-Out Timeline and Opportunities
Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 2

Sampling Market Overview
Sampling allows consumer packaged goods companies (CPGs) to reach their customers
directly, with a strong conversion rate for relatively low cost.
 Sampling is a nearly $4 billion dollar business

 CPGs prefer consumers sampling their products at home
 USPS facilitates targeted home delivery of product samples in cost-effective manner
Post Foods Facebook Survey
Consumer surveys reveal

that sampling a product
tends to convert people
into buyers

Sampling Works
The case for product sampling is clear. It converts consumers to brand buyers. 92% of
consumers have reported purchasing a product after trying a sample.
Have purchased after trying a

92%
sample
Would consider changing

84%
brands if they like the sample
Became aware of a product

through a sample 75%
Were “very” or “extremely”

likely to buy the product after 63%
sampling
Companies recognize the value of sampling, which is growing at over 7% CAGR – the
highest among promotional tactics.
Source: All About Sampling & Demonstrations, Art Averbook, Russ Brown and John Karolefski, PMA Promotion Marketing Association
Direct Mail Delivers
Sample Showcase compares favorably with traditional “offline” approaches along key
targeting and delivery factors.
OTHER SAMPLING:
SAMPLE SHOWCASE In-Store, Event, etc
Combination of self-selection Neighborhood clusters; event or
Targeting (online) & demographically store demographics
targeted lists
Real-time, actionable consumer Consumer response rate hovers
Information feedback (pre & post) and at 3%, if executed; post-program
destination confirmation reports only
One item per household; no waste
Freebie mentality, consumers
Efficiency or duplication, the brand is in
“take what they can get”
control
Brand Uncluttered time @ home where Unrequested while “running for

Message it’s tried and used the train, shopping, reading”
Limited tracking available; runs

Average 23% across all brands in
Conversion* approximately 10% as industry
May 2010 test mailing
standard
Multiple points of contact for more One-time shot; difficult to
Breaking exposure; opt-in names can be reconnect or re-market to that
Through added to a brand database household
The
Theresult?
result? AAlower
lowercost
costper
perconverted
converted consumer!
consumer!
* Results for StartSampling’s solo e-sampling programs.

Agenda

Introducing the “Sample Showcase”!
 USPS and Start Sampling launched “Sample Showcase” with May 2010 test market
 New sampling vehicle is nationally distributed, highly targeted, multiple-sample mailer
 Full national roll-out scheduled Fall 2010
88 –– 12
12
products
products
Sample
Sample targeted
targeted
Showcase
Showcase right
right toto the
the
Branded;
Branded; high-
high- CEO of
CEO of thethe
end
end materials
materials home
home
and
and participants
participants
The
The box
box was
was
designed
designed to fit
to fit
in
in most
most
mailboxes,
mailboxes, but but
carriers
carriers will
will be
be
asked to leave
asked to leave USPS
USPS Co-
Co-
the
the Sample
Sample Branding
Branding
Showcase
Showcase at at evokes
evokes trust
trust
the door
the door and visibility
and visibility
whenever
whenever
possible.
possible.

Sample Showcase - Inside the Box
 Each Sample Showcase is committed to complementary, high-quality, name-brand

product samples targeting the same consumers
Illustrative
Will your brand be next?

Our Fulfillment Partner: StartSampling
StartSampling is a leading product sampling company. Their infrastructure is unique in

that it creates a “one-stop shop” that enables brands to sample their products either
online or offline – including the websites of major retailers and mysampleshowcase.com.
Example of Current Clients & Partners StartSampling Background

 Operations
 Performed nearly 3,000 on-line sampling
events; operating for over ten years
 60+ full-time professional employees +
fulfillment staff, 3 locations
 Scaleable infrastructure using Oracle, First
Logic, Sun, Dell, Exodus, etc
 120,000 sq/ft fulfillment warehouse; fully AIB
approved and DEA / FDA registered
 Preferred partner with major CPGs & retailers
such as Walmart, CVS, Sam’s Club, Kroger and
other key retailers.
 People
 In-house, experienced staff including: research,
design, web development, mail design &
fulfillment
 Employees come from CPG and market
research backgrounds
9
May 2010 Test Mailing
 May 2010 test market distribution: 200,000 total households, of which 180,000 were
targeted* and 20,000 opted-in
Launch Date: May 04, 2010
Markets: Primary: Charlotte, Pittsburgh –

180,000
Secondary: Nationwide – 20,000
Target: Suburban moms, $50k+ income
*The Consumer Data file is sourced from multiple sources including:

• Voter registration and voter contributions history file
• Directory Assistance data captured at the regional phone switches
• Warranty cards with self reported information
• Auto Registrations
• Homeowner Transaction Data
Each record is validated against multiple sources, including Acxiom InfoBase, before it is included as a confirmed source.
In addition, NCOA updating is performed and the data is corrected when a new source is introduced. This is also
done every 45-90 days thereafter
Test Market Participants
 Sample Showcase mailings include only high-quality, name-brand product samples
Illustrative
Account Brand Product Account Brand Product
1. Hershey Reese’s Dark 6. J&J Splenda Splenda with Fiber

Silky Chocolate / Peanut
2. Mars Dove 7. McCormick Grill Mates Montreal Steak
Butter
3. J&J Aveeno Body Wash 8. Nestle Nestle Coffee Strips
Shower to Sport and Shimmer

Hair Shampoo & 9. J&J
4. J&J Aveeno Shower Powder
Conditioner
Clinical Strength
10. P&G Secret
Positively Ageless Deodorant
5. J&J Aveeno
Moisturizer 11. J&J Bengay Moist Heat Pads

Program Parameters
Products Sampled Distribution Quantity Surveys Administered

• 3 Confection Products 200,000 Sample Four surveys were
Showcase Boxes mailed to administered:
• 4 Food and Beverage three markets:
Products • Pittsburgh: 90,000 1. Quick Survey: Qualify on-
• Charlotte: 90,000 line registrants.
• 4 Personal Care Items • National: 20,000
2. Pre-Survey: Understand
• 3 Health and Beauty Pittsburgh and Charlotte sampling history and
Products recipients chosen based on product awareness
list purchased by baseline.
StartSampling, cleansed by
Harte-Hanks and mailed by 3. Box Survey: Gauge
the USPS. perceptions of box and
likeliness to recommend.
On-line market composed
of opt-in consumers, 4. Product Survey: Find
qualified based on pre- which products consumers
determined criteria: over 18, sampled, measure
female, have a child at satisfaction, purchase since
home, with reported income sampling, and likelihood to
over $50,000. recommend.
Measuring Results
Each Sample Showcase event will have multiple rounds of consumer surveys intended
to understand the impact of the event on brands and the perception of recipients.
Consumer participation in these surveys has been exceptional and provides robust data
for analysis (see May 2010 participation rates below).
May 2010
Sample Showcase Research Measurement
Measurement*
Pre-Sample Survey
(An online consumer survey completed by Pre-trial brand awareness
N = 25,376
recipients prior to receipt of the Sample & prior purchase
Showcase)
Box Survey Consumer reaction to the

(An online consumer survey completed by
Sample Showcase and its N = 25,418
recipients immediately after receipt of the
Sample Showcase) contents
Product & Conversion Survey Post-trial brand awareness,

(An online consumer survey completed by lift, purchase intent, and N = 6,306
consumers 6-8 weeks post-trial) word of mouth
Measure Results * 200,000 Sample Showcase recipients

13
Key Results
• 1 million (923,695): The number of people Sample Showcase recipients told about
the Sample Showcase program and products based off Top-2-Box
recommendation ratings and average number of people told.
• Three-Quarters of a million (724,566): The estimated number of products bought

since consumers received their Sample Showcase kit.
• 23%: Average conversion rate across all products (purchases since sampling)
• Twenty-four percentage points: The total percentage point increase in top-box

purchase intent with the products included in the Sample Showcase from the pre-
survey to the product survey.

Summary of Findings
Pre-Survey
• Online registrants: generally discovered program through social
How recipients first
networking sites, friends or family, or message board-posted links
heard about the
Sample Showcase
• General recipients (list targeted): usually first heard of program through
postcard sent by USPS
• Four in five box recipients identified themselves as “CEO of the mail,” or

Successful targeting the person who receives and sorts print messaging entering the
household
Box-Survey
• Nearly all participants felt it was very easy to receive the box and easy to
Mailer design open
success • Nine in ten consumers agreed: the box was for someone like them, and they
felt as if they were opening a gift
Engagement with • Two-thirds opened the Sample Showcase immediately upon receipt
products • Vast majority felt mix of products was appealing and relevant
• 95% were Definitely/Very Likely to recommend Sample Showcase to friends or

Follow on buzz
family
Summary of Findings, continued
Product-Survey
• 86% of consumers had tried the samples themselves or planned to soon
Strong trial • One in five gave at least one of the samples to someone else– either in
their household or outside
• 23% average purchase since receiving Sample Showcase across all

Competitive products
conversion • “Past six month purchases” increased across all products– on average,
nearly six percentage points
Brand • 77% of respondents were “definitely/very likely” to recommend the products

awareness included in the Sample Showcase box, on average
and • 85% expressed Top-2-Box satisfaction ratings with the products included in
engagement the Sample Showcase
Desire for
• All respondents (with the exception of 6 people) expressed interest in
continued
receiving additional Sample Showcase kits in the future
interaction

Consumer Engagement
 Consumer registration and feedback facilitated through a Sample Showcase website

 Full consumer insight from survey results provided to each participating brand
Consumers are directed to go to Then a confirmation

www.mysampleshowcase.com process matches the
and tell us what they thought of consumer to the survey
the box and the products
* A portion of each event will be sent to consumers who self-select the Sample Showcase. The remainder of units will be
sent to highly targeted lists based on strict demographic criteria.

Test Market Results
The Power of Social Media

•Consumers participating in Phase
1 of the pre-survey study, learned
of the Sample Showcase program
through a Social networking site,
friend/family member, or a link
that was posted on-line, 30%, 25%
and 22% respectively.
•Phase 2 pre-survey consumers

learned about this program via the
Postcard they received in the mail.
This postcard contained a code
consumers could enter to access
the survey.
• Based on all respondents answering this Pre-Survey question

• Q1 Phase 1 N=19,509 Phase 2 N=6,945
• Phase 1=All On-line Respondents Phase 2=Direct Mail Markets (Pittsburgh and Charlotte)

Test Market Results, continued
The Power of Social Media

 Overwhelming reaction: consumers are trying products and telling others about them
 Result: buzz well beyond the initial recipients
*Sample of comments posted online by Sample Showcase recipients

CEO of the Mail
•For the majority, consumers

participating in this program
expressed that they were the
CEO of their mail. Meaning they
received the mail, and sorted it
out.
• Based on all respondents answering this Pre-Survey and Box-Survey question

• Pre-Survey Q2 N=26,454
• Box-Survey Q1 of the study N=25,418

Strong Sampling Participation

•In the pre-survey it was
important to understand if
consumers had received a free
sample in the past 6 months,
and by which method did they
receive this sample.
•Phase 1 consumers were more

likely to express than Phase 2
consumers that they have
received a sample in some way
in the past 6 months, 97% vs.
80%.
•The most common method in

receiving samples is by ordering
them on-line.
• Based on all respondents answering this Pre-Survey question

• Q3 Phase 1 N=19,509 Phase 2 N=6,945
• Phase 1=All On-line Respondents Phase 2=Direct Mail Markets (Pittsburgh and Charlotte)

Method of Sample Showcase Delivery

•Most Sample Showcase Boxes (across all markets)
were delivered directly into the consumers
Q: How was the Sample Showcase Box mailbox/mail slot.
delivered to you? •98% of these consumers, on average, felt that it was
90% very easy to receive the box.
• 2% - Felt it was neither easy nor difficult
• Only 12 respondents total (or 0.05%) felt it was
very difficult for them.
4% 3% 1%
Box was delivered Not sure, someone Box was left at my Box was left
into my had brought it into door between my screen
mailbox/mail slot my home when I door and door
first saw it
• Based on all respondents answering these Box survey questions

• Q2 and 3 of the study N=25,418

Initial Reaction to the Sample Showcase

•Most consumers (62%) opened the
sample showcase box immediately.
•Nearly one-quarter (24%) took all of the

samples out of the box to see what was
there.
GREAT
• Based on all respondents answering this Box survey question

• Q5 of the study N=25,418

Descriptions of Initial Reactions to the

Sample Showcase
•Consumers were asked to select the
statements they felt best described
their initial reactions to the Sample
Showcase Box. Consumers were
shown both positive and less than
favorable statements.
•Less than one percent of the total

sample population selected those less
than favorable statements.
•Across all consumers who

participated in the Box survey, most
expressed positive reactions to the
Sample Showcase Box.


Consumers LOVED the Sample Showcase

•Consumers were very pleased with
the Sample Showcase Box.
•Nine in ten consumers

completely/somewhat agreed with
the statements:
• The product mix was appealing
• The box was for someone like
me
• The products were relevant
• The box was easy to open
• The products were easy to use
• I felt like I was opening a gift
• I was very excited to receive
the box
• The box is a good fit with the
Postal Services


Creating Brand Loyalty
•Four out of five consumers indicated

that having multiple products in the
Sample Showcase Box made them
feel more favorable about each
product.
•Only 12% of consumers had no real

feeling good or bad.


Sample Satisfaction
On average, 85% of respondents expressed Top-2-Box Satisfaction ratings with the products included in the Sample
Showcase kit.
• Based on all respondents answering this Product survey question

• Q9 of the study
• Base sizes vary by product as it was only asked of people to tried the sample

Purchase Since Sampling

• Nearly four in five (77%) respondents reported purchasing at least one product included in the Sample Showcase
since receiving it.

• Q10 of the study
• Base sizes vary by product

Past 6 Month Product Purchase

•Purchases, reported as ‘past
six months,’ increased across
all products from the pre-
survey to the product survey.
•On average, past six month

purchase increased nearly six
percentage points in the
product survey.
• Based on all respondents answering this Pre-Survey and Product Survey question
• Pre-Survey Q5 N=25,376
• Product Survey Q3 N=6,306
• Note: Pre-Survey respondents were only asked this question if they indicated awareness in Q4.

Future Product Purchase

Nearly three-quarters (73%) of consumers expressed Top-2-Box average purchase intent with the products included in
the Sample Showcase kit in the product survey. This represents an increase of twenty-two percentage points from the
average purchase intent rating from the pre-survey to the product survey.
(Summary of Top-2-Box “Definitely/Probably Purchase” Responses)
• Based on all respondents answering this Pre-Survey and Product Survey question
• Base sizes vary by product
• Note: Pre-Survey respondents were only asked this question if they indicated awareness in Q4

Strong Likelihood to Recommend

•95% of consumers expressed they were ‘definitely/very
likely’ to recommend the Sample Showcase Box program to
their friends or family.
•Most consumers (40%) indicated they would recommend

the Sample Showcase to 4 to 6 people.
• 23% - 1 to 3 people
• 40% - 4 to 6 people
• 17% - 7 to 10 people
• 20% - 11 or more people

• Q8 and 9 of the study N=25,418

Recommend by Product Sampled

On average, nearly four in five respondents (77%) expressed they were ‘definitely/very likely’ to recommend the
samples included in the sample showcase box. Based on this data, and the data collected at the Box survey asking
consumers to quantify how many people they think they would tell about this program, we can project that nearly
one million (923,695) people beyond those that received a kit were told about the kit and the products it
contained.

• Q14 Base sizes vary by product.
• Note: Product Survey respondents were only asked this question if they indicated trial in Q2

Future Program Interest

Q: As the Sample Showcase program continues to grow, there may be a
time when a Sample Showcase box might not be able to be safely left at •All respondents (with the
your home should you not be there when the Post Office attempts to exception of 6 people) expressed
deliver the mail that day. Should this occur, how convenient would it be for interest in receiving additional
you to drop by your local Post Office to pick up the Sample Showcase box? Sample Showcase kits in the
future.
•When asked if they had to go to

the Post Office to pick up their
Sample Showcase box, two-thirds
(62%) expressed that this
wouldn’t be a problem.
• 32% - A bit inconvenient
but I’d be able to make it
work.
• 5% - I would not go to the
Post Office to pick up the
Sample Showcase box.

• Q16, 17, and 18 of the study N=6,306

Agenda

2011 & 2012 Events
 Innovative programs scheduled in fall 2010 and throughout 2011

 More events will be launched in 2012, focusing on key consumer targets and
marketing events
Timing Target / Theme*
Q4 2010 Suburban moms, $50k+ income

Q1 2011 New Year / New Start
Q2 2011 Heart Health / Healthy Living
Q2 2011 Lawn & Garden / Spring Cleaning
Q2 2011 Summer Fun / Mother’s Day
Q3 2011 Back to School
Q4 2011 Fall / Holiday
2012 Up to 12 events (call for details)
* Schedule subject to change

Facts & Specifications
Below are a few key details for participation in upcoming Sample Showcase.
• Quantity: Each event will be 500,000 – 1 million units*
• Target: Female, $50K + income, presence of children in the household
• Markets: Selection of top 50 DMAs as well as national for online requests
• Selection: Combination of carefully selected mailing lists (push) combined with

heavily screened self-selection (pull) by engaged and interested consumers
• Contents: Only high-quality product samples accepted. Bounce backs and marketing
materials (coupons) may accompany the sample
• Timing: Samples and materials due approximately three to four weeks prior to mail
date. Details will be provided. Allow more time if samples need pre-assembly prior to
insertion.
• Research: Pre and Post research results will be published
• Fees: Fees start at ~$0.30 / sample based on size, weight and dimension
* Partial quantities starting at 500,000 will be considered if space and timing allow

Key Criteria
• Company criteria:
– Minimum sample volume capacity: brands must be able to commit sufficient volume
– CPG classification: current boxes will only focus on core CPG clients– not financial
institutions, media companies, etc.
– Solid business foundation: company should have at least 3 years of solid financial
performance, with a strong book of business and promising growth potential
• Reproduction of full product experience: for the sake of Sample Showcase, a sample is
defined as a miniaturization of an actual retail product, providing the user with an experience
equivalent to that of the full-sized, commercially available product
– Example: small perfume bottle strongly preferred to “scratch-and-sniff” tester cards
• Minimum sample price and value: the average sample in 2011 boxes should provide $0.40
in revenue. All samples must have the perception of a “premium” product.
• Meet USPS guidelines: samples must not have objectionable, controversial or other non-
mailable content
• Avoid product conflicts: samples should be chosen to avoid overlapping products in key
categories; USPS HQ team will coordinate sales parties to avoid conflicts

Pricing Schedule
A pay-per-sample pricing schedule will be based on the size of samples included in the Sample
Showcase. Start Sampling and USPS have suggested the following schedule:
Two items Three or more

One Item (price per items
unit)* (price per unit)*
NFM $0.50 $0.48 $0.46
Flat $0.40 $0.38 $0.36

Letter $0.30 $0.28 $0.26
* Note: multi-unit pricing valid for multiple items (brands) in the same release, or a commitment of one
brand across multiple releases. However, each participant would be required to commit a minimum
number of samples per brand, per release; for example, in a 1 million box release, a company would
not receive a volume-discounted quote by offering 100,000 samples each of ten separate brands.
The budget above outlines the general schedule that Start Sampling will follow in determining sample
pricing. However, a surcharge may apply for oversized or overweight items. Budget estimates are
based on samples weighing two ounces. Please add about $0.01 per unit for an insert or coupon
accompanying the sample (to be pre-folded to carton dimensions and space allotment). Void fill,
packing material, sample production, and printing of coupons or inserts, if required, would be at
additional cost, but are available upon request.
Interested parties must send 5 samples to Start Sampling for final pricing

Getting Started
To inquire about participation in Sample Showcase, please contact either your

StartSampling or USPS representative and send 2-5 samples to the location listed below.
 Marc McCrery, United States Postal Service  Michael Weiss, StartSampling, Inc.
Marc.D.McCrery@usps.com Michaelw@startsampling.com
Office: (202) 268-2704 Office: (630) 868-2026
• For consideration and fees, send 2-5 complete samples to:

StartSampling, Inc.
195 Elk Trail Road
Carol Stream, IL 60188
(630) 868-2000
Attn: Sample Showcase Estimation
• A StartSampling, Inc. representative will contact you with

more information

Appendix: Product Survey Demographics

Appendix: Product Survey Demographics

Appendix: Survey Specifications
Quick Survey Box Survey

Only consumers who learned of the The box survey was offered to all
Sample Showcase via on-line were markets and was posted directly on the
invited to participate in the Quick Sample showcase website. Consumers
Survey to understand if they meet the could come to the Sample Showcase
qualifications to participate and receive website, provide their first name, last
the Sample Showcase Box. name and partial address to be
(Consumers needed to be: over 18, confirmed as a true participant in the
female, have a child at home, and have Sample Showcase program. Once
reported income over $50,000 to identified as a true participant,
qualify for the box.) consumers were then directed to the
Box Survey to provide their experience
with the Box.
Pre-Survey Product Survey

There were two phases to the Pre- The product survey was offered to all
Survey. Phase 1 was offered to markets via two avenues:
consumers who qualified On-line. 1.Directly on the Sample Showcase
Phase 2 was offered to those website
consumers in the Pittsburgh and 2.Via an email that was sent to
Charlotte markets who were mailed a consumers who agreed to be contacted
Post-Card containing a code they could and asked questions regarding their
use to access the survey. experience with the Sample Showcase
program.

Sample Showcase Presentation

Cargado por

Información del documento

Derechos de autor

Formatos disponibles

Compartir este documento

Compartir o incrustar documentos

Opciones para compartir

¿Le pareció útil este documento?

¿Este contenido es inapropiado?

Copyright:

Formatos disponibles

Sample Showcase Presentation

Cargado por

Copyright:

Formatos disponibles

Sample Showcase

Cut Through the Clutter

Deliver your product and message directly

1. Benefits of Sampling and the Direct Mail Platform

2. Sample Showcase Test & Results

3. National Roll-Out Timeline and Opportunities

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 2

 Sampling is a nearly $4 billion dollar business

Post Foods Facebook Survey

Consumer surveys reveal

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 3

Have purchased after trying a

Would consider changing

Became aware of a product

Were “very” or “extremely”

Brand Uncluttered time @ home where Unrequested while “running for

Limited tracking available; runs

* Results for StartSampling’s solo e-sampling programs.

1. Benefits of Sampling and the Direct Mail Platform

2. Sample Showcase Test & Results

3. National Roll-Out Timeline and Opportunities

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 6

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 7

 Each Sample Showcase is committed to complementary, high-quality, name-brand

Will your brand be next?

StartSampling is a leading product sampling company. Their infrastructure is unique in

Example of Current Clients & Partners StartSampling Background

Launch Date: May 04, 2010

Markets: Primary: Charlotte, Pittsburgh –

Secondary: Nationwide – 20,000

Target: Suburban moms, $50k+ income

*The Consumer Data file is sourced from multiple sources including:

 Sample Showcase mailings include only high-quality, name-brand product samples

Account Brand Product Account Brand Product

1. Hershey Reese’s Dark 6. J&J Splenda Splenda with Fiber

3. J&J Aveeno Body Wash 8. Nestle Nestle Coffee Strips

Shower to Sport and Shimmer

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 11

Products Sampled Distribution Quantity Surveys Administered

Box Survey Consumer reaction to the

Product & Conversion Survey Post-trial brand awareness,

Measure Results * 200,000 Sample Showcase recipients

• Three-Quarters of a million (724,566): The estimated number of products bought

• Twenty-four percentage points: The total percentage point increase in top-box

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 14

• Four in five box recipients identified themselves as “CEO of the mail,” or

• 95% were Definitely/Very Likely to recommend Sample Showcase to friends or

• 23% average purchase since receiving Sample Showcase across all

Brand • 77% of respondents were “definitely/very likely” to recommend the products

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 16

 Consumer registration and feedback facilitated through a Sample Showcase website

Consumers are directed to go to Then a confirmation

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 17

The Power of Social Media

•Phase 2 pre-survey consumers

• Based on all respondents answering this Pre-Survey question

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 18

The Power of Social Media

*Sample of comments posted online by Sample Showcase recipients

CEO of the Mail

•For the majority, consumers

• Based on all respondents answering this Pre-Survey and Box-Survey question

Copyright © 2010 USPS. All rights reserved. CONFIDENTIAL AND RESTRICTED 20

Strong Sampling Participation