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Submitted By:
Sri Harshini
Rubi Agrawal
Natasha Bose
Richa Singh
Swati Gupta


 
O 6o study the impact of celebrity endorsements on the
consumer mind.
O 6o identify the various factors influencing
consumers .
O 6o analyze the effect of celebrity advertisement and
celebrity qualities on purchase intentions .
O 6o study the effect of celebrity endorsements on
sales of a product or commodity.
O 6o study the impact of brand endorsement on
competitors.
O 6o study the impact of on consumer attitude for
celebrity Advertisement.
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O SOURCES OF DA6A:PRIMARY DA6A

O SAMPLE SIZE: 66

O 6YPE OF RESEARCH DESIGN:DESCRIP6IVE

RESEARCH DESIGN
O SAMPLING 6ECHNIQUE:CONVENIENCE SAMPLING

O 6OOLS OF DA6A COLLEC6ION:BAR GRAPHS.PIE

CHAR6S,PERCEN6AGE
ANALYSIS



O It was found that 44% respondents believe that celebrities
who endorse products need not be of good quality.
O Persuading factors:
Apparels-brand name- 48%
Vehicle-luxury-38%
Jewellary-cost-47%
O 62% respondents believe that celebrities are helping
companies to increase their total revenue.
O 47% respondents believe that presence of celebrities don·t
encourage them to purchase the products or services.
O 62% respondents believe that celebrities don·t use the
products which they endorse.
O 48% respondents are persuaded by film star and followed
by famous personality as 44%
O Value for purchasing of a product:
Quality of a product-56%
Value for money-24%
O Most of the respondents believe that Sachin 6endulkar is
the famous celebrity followed by Rani Mukherjee, Ustad
Zakhir Hussain,Shahrukh,kajol and ajay devgan
O 42% believe that companies use celebrity for easy
recognition of product.
O 83% respondents are influenced by television as a means
of advertisements while purchasing a products.



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O Sample size was relatively small(66),so we

can·t generate in a whole market

O 6ime constraint

O Limited reach
  


O Companies use celebrities only to increase

their revenues.
O Most of the respondents purchase products by
quality rather than brand name.
O Celebrities are used for easy recognition of a
product only.
O 6elevision was the most deciding factor while
purchasing a product.
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O Corporate Social Responsibility(CSR)

O Focus on value and quality of a products rather

than brand value of celebrity

O Creating public awareness ads

O Endorsement for mass awareness

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