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 CONTENTS
i OUR BRAND PHILOSOPHY
i ABOUT CROMA
i ABOUT INFINITI RETAIL LIMITED
i WHY CROMA?
i STORE OBJECTIVES
i STORE FORMAT
i PRODUCT CATEGORY
i STORE LOCATIONS
i STORE PHOTOS
i OUR PHILOSOPHY IS-

WE HELP YOU BUY


 c
i If service wasn't important.
i If technology wasn't complex.
i If variety wasn't confusing.
i We would have no reason to be in business.
i We help you buy.
 About cromā
iIndia͛s first national , large format, specialist
retail chain for consumer durable s &
electronics
iCroma is owned and run by Infiniti Retail
Limited Infiniti Retail ʹ a 100% subsidiary of
Tata Sons.
iWoolworths Ltd, provides technical support
and strategic sourcing facilities from its global
network.
i The first Croma store was launched in Juhu,
Mumbai on
i October 9, 2006
i Croma has over 180 brands and 6000 products
i Plush stores, floor space between 15,0000 to
20,000 sq.
i feet
i 15 Stores currently located in 5 cities.
i Croma planning to open 100 stores across India
 Ô  

i Infiniti Retail Limited is a 100% subsidiary of Tata Sons.

The company has launched Croma, a national chain of
mega stores of consumer electronics and durables.
Infiniti Retail Ltd., owns and runs Croma's retail
operations in India, while Woolworths provides
technical support and strategic sourcing facilities from
its global network. The first Croma store was launched
in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd
plans to launch stores across India in the coming
months.
 WHY CROMA?
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Choose from 6000 products across eight categories
i 2 
Sound and knowledgeable advice from well-trained advisors
to help you make informed buying decisions.
i Ô

Croma is promoted by Infiniti Retail Ltd, an initiative of the
Tata group, a brand that stands for trust and reliability
globally.
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Croma not only gives you a world-class shopping experience,
but also backs it with great after-sales service.
 CONTD͙..
i 
  

Croma periodically offers exciting deals on all
your favourite products.
i Ô

Consumer electronics and durable retail is a
fragmented segment and has been largely
catered to by regional players.
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Large-format, specialist and pan-Indian.
 Store Design Objectives
i Consistent with retailers image and strategy.

i Positive influence on customer satisfaction

and purchase behavior.

i Cost effective & Flexible

 STORE FORMAT
i Croma Stand Alone Stores ʹ 15,000 to 20,000
sq. ft.
i Croma Stores located in Malls ʹ 5000 to
10,000sq. ft.
 PRODUCT CATEGORY
i Large Appliances ʹ Refrigerators, AC,
Washing Machines

i Small Appliances ʹ Microwave owen

 Product Category

i Computers - Home PCs, Laptops

i Music & DVD - Audio & Video CDs/DVDs

 CONTD͙͙.
i Communications- Mobile phones

i Gaming - Gaming Hardware/Softwares

i Home Entertainment ʹ Home theatre, T.
V., DVD players

i Imaging - Digital Camera, Camcoder

 Store Locations
i Mumbai ʹ Juhu, Malad, Santacruz Airport,
Dahisar,
i CBD Belapur, Vashi, Bhayandar & Mulund
i Pune ʹWanowari & Yerwada
i Ahmedabad ʹMemnagar & S G Highway Junction
i Surat ʹ Ghod Dod Road
i Bengalooru ʹ Koramangala
i New Delhi ʹ New Deepali Chowk
STORE PHOTOS