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Identification of
customer needs and
product requirements
#1 Identification of customer needs
and product requirements
• What industry is the company involved in?
• What is the aim of the company?
• The 1st step of the • What does the company hope to achieve
project would begin with the launch of the product?
• What are the current capabilities of the
with the company?
• Are they able to satisfy the full
identification of the developmental budget requirement should
customer needs. The the project be deemed feasible?
(Hint!)
Some sponsor companies can
provide additional funds/facilities to
aid the team in their developmental
plan or manufacturing processes.
The team might want to consult the
industry contact for more additional
information.
#2 Concept Generation
#2 Concept Generation
4. Consultation of experts
#2 Concept Generation
The first thing that the team
might want to answer when
generating ideas is what is the
purpose the product is
supposed to serve? Is it meant
to achieve a certain function?
REMEMBER THE
END USERS
#2 Concept Generation
Lastly, to ensure relevance of the
product, experts can be consulted for
interviews.
The concept generation phase of the project will wind up with the
team having dozens of possible ideas on the table.
#3 Concept Selection
Once the team has filtered
down the large list of
possibilities to a select few, for
example 3 possible ideas,