SUMMER TRAINING PROJECT-:

EXPLORING PHARMACY
CHANNEL AS AN ALTERNATE FOR
NCB PRODUCTS AND
PROMOTION OF NIMBOOZ
 INTRODUCTION
History
Born in the Carolina in 1898, Pepsi-Cola has a long and
rich history.
The drink is the invention of Caleb Bradham (left),
a pharmacist and drugstore owner in New Bern, North
Carolina.
In context to India

July 1986
An application for soft drinks-cum-snack food
joint venture by Pepsi, Voltas and Punjab Agro is
submitted to the government after an earlier
proposed alliance- 1985, between Pepsi and
Duncan’s of the Goenkas fails to take off.
Sept.1988
Final approval for the Pepsi Foods Limited (P.F.L)
project granted by the Cabinet Committee on
Economic Affairs of the Rajeev Gandhi
Government.
March 1990
Pepsi Cola and Seven up Launched in limited
market in North India.

May 1990
The government clears the Pepsi project again but
with a change in brand name to Lehar Pepsi.

Dec 1991
Pepsi extends its soft drinks reach on national
scale. Products launched Delhi and Bombay.
1993
Pepsi launches Teem and Slice. Captured about 25.30% of
the soft drinks market in about two years.
July 1993
Volta’s pulls out of PFL joint venture. Pepsi decides to raise
equity to 92%.
1994
Pepsi brought Dukes & Sons
1995
Pepsi launched Cans having capacity of 330 ml in various
flavors.
1997
Pepsi brought Mirinda Orange opposite to Fanta.
1998
Pepsi launched Lemon Mirinda to give tough competition to Limca.
1999
Pepsi has launched its Diet Pepsi Can and 1.5 Liters pet bottles for health conscious people.
2001
Pepsi launched Aquafina.
2003
Pepsi launched Mountain Dew
2005
Mirinda lemon zinger,
7UP.Ice was launched by Pepsi.
2006
Bubbly Pepsi was launched.
2007
Pepsi Gold was launched.
 MISSION

We seek to produce financial rewards to

investors as we provide opportunities for
growth and enrichment to our employees,
our business partners and the communities
in which we operate. And in everything we
do, we strive for honesty, fairness and
integrity.
 VISION

Our vision is put into action through

programs and a focus on environmental
stewardship, activities to benefit society,
and a commitment to build shareholder
value by making PepsiCo a truly
sustainable company.
 A Step Towards CSR
(Corporate Social Responsibility)

TERI
ADI
EXNORA
CSMCRI
Capteen Foundation
Mission Vijay II
Swashrit
International Labor Organization
Youth-reach India
AN OVERVIEW OF ALL PEPSI-
COLA BRANDS
FAMOUS CATCH LINES OF PEPSI
Some famous catch lines of Pepsi are: -

-----“YEHI HAI RIGHT CHOICE BABY……AAHA!!!!”

 
-----“NOTHING OFFICIAL ABOUT IT”
 
-----“CHOICE OF NEXT GENERATION”
 
-----“MORE CRICKET MORE PEPSI”
 
-----“YEH AAZADI HAI DIL KI ”

-----“YEH DIL MANGE MORE”

 
-----“ZOR KA JHATKA DHHERE SE LAGE ”
 
-----“PEPSI KE LIYE HUM BESHRAM HAIN”
 
-----“YEH PYAAS HAI BADI”
 
-----“DO THE DEW”
 Coke vs. Pepsi

 Global Competition and Market Share

Domestic Competition
and Market Share
 Project Work:-
Exploring Pharmacy Channel as an
Alternate to NCB Products
MEANING

These are the beverages which doesn’t have

Gas or Fizz. Usually carbon dioxide is added
in soft drinks. But in NCB’s carbon dioxide is
not added. For eg. Products like packed
Juices, Mineral water etc.
Various players in NCB
Hindustan Unilever,
Dabur,
Godrej,
Parle,
Rasna International,
Nestle,
PepsiCo ,
Coca-Cola.
STARTEGIES FOLLOWED BY PEPSI FOR NCB’s
Variety of products are introduced by the company in the
market such as juice and juice drinks.
Recently, launched Tropicana 100 per cent, for the niche
category.
PepsiCo India is making an investment of Rs 1,000 crore
this year and a large part of it would go towards non-
carbonated beverages for manufacturing and in developing
new lines.
Pepsi kick-started 2009 with its new Slice campaign
featuring brand ambassador Katrina Kaif in a new avatar
PepsiCo India has been generating buzz through a 360-
multimedia campaign for its other brands such as Nimbooz,
Tropicana Twister and Tropicana 100 per cent juices.
PepsiCo had revised its investment plan made in 2008 during
the visit of its global chief Indra Nooyi who announced an
investment of Rs 2,300 crore in the domestic market by 2011.
Making system lot more competitive and lot more responsive
towards customers.
Contribute to create both healthier and indulgent choices for
consumers, and bringing more enjoyment to their lives.
Exploring pharmacy channels as an alternate.
Diversified product line.
The company plans to introduce more localised product
offerings like nimbu-paani and milk based beverages.
 OBJECTIVES OF THE STUDY
 To gather information about NCB market.

 To Explore Pharmacy channel as an alternate for NCB

products so as to increase sales of the NCB.

To gather information that how the sales of NCB

products can be increased.

To know what do Pharmacists need to sell the NCB.

Problems which Pharmacists think they may face

selling NCB

 
 Research methodology
 
Universe----Amritsar City
Sample---- Pharmacists
Sample size-----20 pharmacists.
Sampling Technique-----Personal Interview
Data Analysis------
1. Pie charts
2. Bar graphs
 ANALYSIS &
INTERPETATION
LEVEL OF AWARENESS

ANALYSIS: Level of awareness is more prominent in case of mineral water than other NCB’s.
 Demand Pattern

Analysis: NCB’s showed an irregular demand pattern and the factors for the same were inconsistent.
 Challenges in Sale

Analysis: There are many difficulties in selling these products but the prominent one is less demand.
 Motives for Selling

Analysis: High profit margins is one of the prominent reason for attracting dealers and 2nd
being the demand for the same.
 Expected Profit Margins

Analysis: The expectation of storekeepers are much higher regarding profits.

 Preference
CB/NCB

Analysis: Nobody wants to sell CB’s along with NCB’s. Even they are hesitate to sell NCB’s also.
 Seasonal variations

Analysis: As per the respondents the demand is seasonal.

 FINDINGS & ANALYSIS
Pharma Dealers hesitate to store NCB.
 
In NCB range of products mineral water ie. Aquafina, Kinley
etc have more demand.
 
Profit margins are less.
 
Their core product i.e. Medicines generated them their visible
profit margins & adding NCB to their stores only added to cost.
 
Storing NCB’s prompted them to ask for promotional schemes,
storing equipments etc, this added to cost of the company
and .
 Limitation of the study
On account of limitation of time and accessibility, the
coverage of the survey is limited to 20 pharmacists and 250
Doctors.

The survey is limited to Amritsar City only.

Possibility of some biased opinion of the respondents in

answering the questionnaire could not be ruled out.

Convenience Sampling has been used to collect the

information. Hence the sampling may not be the true
representative of the population.
 
 Project-: Promotion of
Nimbooz
Research Methodology
Universe----Amritsar City
Sample size----- 250 Doctors out which 190
responded
Sampling Technique-----Personal Interview
Data Analysis------
Pie charts
 ANALYSIS &
INTERPETATION
Level Of Awareness

Analysis: Out of total of 190 respondents majority i.e. (145) have tasted.
 Preference

Analysis: Majority prefer Nimbooz.

 Medical Recommendations

Analysis: Doctors have a strong recommendations of Nimbooz.

 Conclusion
Pepsi is a leader in Non carbonated beverages as compared to
Carbonated beverages.
 
New launch Nimbooz is a success and is posing a tough
competition to Limca.
 
Pepsi is a recognizable brand in the market.
  
Pharmacists when interviewed were reluctant to stock NCB’s as
there level of sales is low and low level of profit margins.
 
Doctors were asked as to there preference/ recommendations
for Nimbooz to patients and most of them liked it and would
refer it to there patients.
 Recommendations
Proper promotional campaign should be undertaken by
the company.

The Pepsi can go for its own outlets rather than going for
Pharmacist market, such as Nescafe is providing.

Proper storage equipment should be provided.

The market trends keep on changing & it should be a

point of consideration for the company to cater to market
needs.

More schemes should be provided to the retailers.

 
More stress on B Grade market.