Media and Social Media

- Impact on the Society

Mr. A. K. Choudhary, ITS
Types of Media
5 As - Media Literate Citizenship
• Access to Media
• Awareness of Media’s Power
• Assessment of how media portray events and
issues
• Appreciation for the role media play in
creating Civil Societies
• Action to encourage better communication
across Cultural, Social and Political divides.
Social Media - Definition

Social media use web-based technologies to

transform and broadcast media monologues
into social media dialogues.

They support the democratization of knowledge

and information and transform people from
content consumers to content producers.
Advantages of Social Media
Available Social Media
Social Media - Forms

1. Concept (Art, Information, or Meme)

2. Media (Physical, Electronic, or Verbal)
3. Social Interface (Intimate, Direct, Community
Engagement, Social, Viral, Electronic Broadcast,
Syndicate, or other physical media such as print).
“When we change the way we communicate, we change
society. The tools that a society uses to create and
maintain itself are as central to human life as a hive is
to bee life”

A quote from “Here Comes Everybody” authored by

Clay Shirky
Social Media for Society
Appreciation
• How can we appreciate the necessity of Media’s role in civil
society?
• How do the subtleties of a Media Culture influence our
social reality?
• How do the Media build Identity?
• How can we appreciate diversity through understanding
Media?
• What are the new ways media are empowering citizenship?
• How to filter rhetoric from reality?
Social Media for Business

1. Broad Reach
2. Ability to Target
3. Free or Low-Cost
4. Personal
(Customized)
5. Fast
6. Easy

Courtesy:
An Informative video by the Government
of Victoria State, Australia

https://www.youtube.com/watch?v=8iQLkt5CG8I

On “Social Media Policy”

Social Media: An Instrument for Change
• Speed of Information Sharing – WhatsApp, Viber and Webpage links.
• Freedom of Expression via Twitter, Facebook and Blogs
• Individual groups with same ideology getting connected & increase in the
number of Online Associations and Crowd Mobilizations.
• Development of Mobile Technology – App version available for all needs –
Banking, Share Trading, Games, News, Shopping and Travel Booking etc
• First Generation Entrepreneur like Mark Zuckerberg (FB), Kunal Bahl
(Snapdeal ) and Sachin & Binny Bansal (Flipkart) have been inspiration to
Start Up enthusiasts.
• Brought in new vocal terminology as ‘viral’, ‘hashtag’,’un-friend’ etc.

• Govt. interest in Digitizing Citizen Data and Documentation – Digital India

Traditional Vs Social Media
• Reach - Traditional and Social Media have to co-exist and depend upon each
other. The new media also has its linguistic and network limitations.
• Accessibility – While the means of productions of Traditional media are
well spread; the social media tools are dependent upon accessibility and
software familiarity.
• Usability – Traditional Media production typically requires specialized skills
and training. Most Social Media does not, or in some cases reinvent skills, so
anyone can operate the means of production.
• Verification - The stretched production time verification of the information
easy in Traditional Media, where as, the Social Media being instant, the
information needs varification.
• Permanence - Traditional, once created, cannot be altered, whereas Social
Media can be altered almost instantaneously by comments or editing.
Govt. of India used Social Media extensively to reach
out to the Citizens about their numerous Schemes
such as
 Smart City Mission
 Make in India
 Digital India
 Start-Up India
 Skill India
 Swachh Bharat
 AMRUT
 HRIDAY
 Pradhan Mantri Jan Dhan Yojna
Traditional Media Needs to Avoid Sensationalism
Thank You