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New Product Launch

Happy Trees make Happy Earth...

0918130 • Nita Bhatacharjee – 0918129 • Shyamala K – 0918151 . Group 10 • Deepti Achpalya – 0918111 • Krithika Varshini – 0918119 • Namrata R – 0918124 • Nidhi Pandya .

Market Segmentation • Catering to all classes(socio- economic. especially working people. . premiere. middle class). school/college going students. corporates. • All age groups. • People of both genders.

TARGET CUSTOMER DEFINITION *All Industry Outlets *Corporates *Hotels *Wedding Parties *School/College Canteens * Religious Institutions *Hospitals where usage of disposables is quite common in huge quantities. .

ANALYSIS OF COMPETITORS Our Competitors are: .

ANALYSIS OF OUR COMPETITORS ITC Strengths Weakness Low Risk BusinessPoor Marketing Model Strategies Focused NO online Customer Base Branding Low Pricing No Eco-friendly Initiative Industry No Market Reach MAGNUS Experience Strengths Weakness Eco-friendly High Pricing branding Investment in No local branding technology. online branding Industry Lack of Local recognition community presence Trusted clients Spread-out .

companies.Increased Government restrictions . all classes subjected to cracks -Seasonal demand(winter) -Does not involve skilled Labour -Chances of fungal spoilage -Storage cost is minimal Threats Opportunities -Competition from paper & .Most industries. people -100% bio-degradable -Over a period of time its -Affordable. leaf products hotels and weddings and parties -Low shelf life are our major clients. Swot Analysis Strengths Weakness -Low cost of investment & -Average span is about 2 weeks Raw Materials -Lack of awareness among local -Awareness on Go-Green. -Resistance towards product -Export opportunity -Growing environment consciousness .

• Raw material supply and buying back the finished product is on permanent basis without time limit and without interruption. • Assured sales coupled with assured raw material supply. . • Finished product/ plates will be purchased at fixed price. COMPETITIVE STRATEGY SPECIALITY • Buy Back Policy.

COMPETITIVE STRATEGY • Will seek to create customer awareness regarding the product offerings. • Sound knowledge across specialized domain. developing customer base and work toward building customer loyalty and referrals that will significantly reduce customer acquisition cost. . • A unique website for the product which will give all the details the price. • Through advertising in newspapers. the colors available and even custom design the package for bulk bookings.

address. * Transported in a case made out of thick base(made of leaves) which can be reused unlike plastic which is disposed(use ‘n’ throw). palm leaves.PRODUCT & PACKAGING •Will contain the company’s name.Leaf Cups and Leaf Plates(made of betel leaves. tips and facts to promote eco-friendly nature/attitude among people. banana leaves) * No fancy packaging. •Products. . logo.

POSITIONING & BRANDING * Eco Friendliness * Nature Lovers * Safety * Affordable and Accessible * For all classes .

. PRICING STRATEGY • Cost plus pricing • local consumer • Export pricing • Promotional pricing .initial selling discounts and other promotional offers.

MARKET OUTLOOK Quantity of Price per Variety of Price per cups piece plates piece 110 ml 00.00 150 ml 00.20 200 ml 00.45 Large 1.35 Small 1.45 .40 Medium 1.

IBM and other companies who campaign and support eco-friendly environment through their CSR Activities. * We aspire to capture 20% of the market (3-5 crores/annum consumption) * Begin the venture by approaching chain industries like Reliance. TATAs.000 cups/plates for the first 4 months.00. Scope. • Sales forecast for the year July 2010-July 2011 Is 60lacs per annum.SALES FORECAST & REVIEW PLANS * Our Target sale: 20. .

• Promotional offer. . 1p will go into reforestation. PROMOTIONAL PLANS • The company representatives including the employees shall wear a particular uniform that will promote our Vision and Goal to strive for a 100% eco-friendly environment. • No harmful chemicals are used-promoting a greener environment. • For every dozen disposable cup purchased.distribute Palm Leaf Fans.

• Arrange summer camps for students. .Best Imagery on Cups. • Offering good quality leaf cups to offices and workplaces free of charge. • Prepare a catalogue and distribute it to our prospective catalogue. PROMOTIONAL STRATEGY • We initiate “Cups Media” to incorporate this innovative marketing tactics to promote other brands. products and services on our products.