New Product Launch

“FLORUPS” Happy Trees make Happy Earth...

Group 10 • • • • • • Deepti Achpalya – 0918111 Krithika Varshini – 0918119 Namrata R – 0918124 Nidhi Pandya .0918130 Nita Bhatacharjee – 0918129 Shyamala K – 0918151 .

. • All age groups. premiere. middle class). school/college going students.Market Segmentation • Catering to all classes(socioeconomic. corporates. • People of both genders. especially working people.

TARGET CUSTOMER DEFINITION *All Industry Outlets *Corporates *Hotels *Wedding Parties *School/College Canteens * Religious Institutions *Hospitals where usage of disposables is quite common in huge quantities. .

ANALYSIS OF COMPETITORS Our Competitors are: .

Strengths ANALYSIS OF OUR COMPETITORS ITC Weakness NO online Branding No Eco-friendly Initiative No Market Reach Strengths Eco-friendly branding Investment in technology. online branding Industry recognition Trusted clients MAGNUS Weakness High Pricing No local branding Lack of Local community presence Spread-out Low Risk BusinessPoor Marketing Model Strategies Focused Customer Base Low Pricing Industry Experience .

hotels and weddings and parties are our major clients. -100% bio-degradable -Affordable. companies.Most industries.Increased Government restrictions . -Export opportunity -Growing environment consciousness . all classes -Does not involve skilled Labour Weakness -Average span is about 2 weeks -Lack of awareness among local people -Over a period of time its subjected to cracks -Seasonal demand(winter) -Chances of fungal spoilage -Storage cost is minimal Threats -Competition from paper & leaf products -Low shelf life -Resistance towards product Opportunities .Strengths Swot Analysis -Low cost of investment & Raw Materials -Awareness on Go-Green.

• Raw material supply and buying back the finished product is on permanent basis without time limit and without interruption.COMPETITIVE STRATEGY SPECIALITY • Buy Back Policy. . • Assured sales coupled with assured raw material supply. • Finished product/ plates will be purchased at fixed price.

• A unique website for the product which will give all the details the price. developing customer base and work toward building customer loyalty and referrals that will significantly reduce customer acquisition cost. the colors available and even custom design the package for bulk bookings. . • Sound knowledge across specialized domain. • Through advertising in newspapers.COMPETITIVE STRATEGY • Will seek to create customer awareness regarding the product offerings.

* Transported in a case made out of thick base(made of leaves) which can be reused unlike plastic which is disposed(use ‘n’ throw).Leaf Cups and Leaf Plates(made of betel leaves. address. .PRODUCT & PACKAGING •Will contain the company’s name. palm leaves. •Products. tips and facts to promote eco-friendly nature/attitude among people. banana leaves) * No fancy packaging. logo.

POSITIONING & BRANDING * Eco Friendliness * Nature Lovers * Safety * Affordable and Accessible * For all classes .

PRICING STRATEGY • • • • Cost plus pricing local consumer Export pricing Promotional pricing . .initial selling discounts and other promotional offers.

20 1.40 00.35 Small 00.00 1.MARKET OUTLOOK Quantity of Price per cups piece 110 ml 150 ml 200 ml 00.45 Variety of plates Price per piece .45 Medium Large 1.

.000 cups/plates for the first 4 months. SALES FORECAST & REVIEW PLANS * We aspire to capture 20% of the market (3-5 crores/annum consumption) * Begin the venture by approaching chain industries like Reliance. • Sales forecast for the year July 2010-July 2011 Is 60lacs per annum.* Our Target sale: 20.00. TATAs. IBM and other companies who campaign and support eco-friendly environment through their CSR Activities. Scope.

1p will go into reforestation.distribute Palm Leaf Fans. . • Promotional offer. • No harmful chemicals are used-promoting a greener environment.PROMOTIONAL PLANS • The company representatives including the employees shall wear a particular uniform that will promote our Vision and Goal to strive for a 100% eco-friendly environment. • For every dozen disposable cup purchased.

• Offering good quality leaf cups to offices and workplaces free of charge. products and services on our products.PROMOTIONAL STRATEGY • We initiate “Cups Media” to incorporate this innovative marketing tactics to promote other brands. • Prepare a catalogue and distribute it to our prospective catalogue. • Arrange summer camps for students. .Best Imagery on Cups.


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