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THE BUZZ

VIETNAM

04.10.2017
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Safe Driving Promotional Song: “Tranh Ra Cho Bo Di” (Get Out The Way!)
< 04.10.2017 >

Ford Vietnam empowers driving safety via a reality based song

As a part of No Honking campaign, “Tranh Ra Cho Bo Di” – Get Out The

Way was produced by Mew Amazing, a Vietnamese young artist, in hopes
of drawing attention to the ugly reality of traffic in Vietnam. The song’s
name is inspired by a poorly-intentioned catchphrase of Vietnamese
people while commuting, followed by a picture of the traffic chaos in the
lyrics. Paper craft, a rare concept in Vietnamese music industry, is used to
convey the safe driving message in a humourous yet thought provoking
way. The video making was also joined by 3 celebrities and have received
great public support so far.
Car accident creatively depicted in the video
“Get Out The Way” was proudly featured by Morning Café on VTV3, the
national television to be a media sensation. In a week, the video has been
viewed 38,000 times on Youtube. Its mp3 version on Zing Mp3 and
Nhaccuatui also got more than 50,000 hits during that period of time. In
terms of social media, “Get Out The Way” has been presented with good
appreciation these days. The video officially took off on 4 influential
facebook pages of Mew Amazing, Nhaccuatui, No Honking, and Ford
Vietnam with 3300 supportive reactions. Supported by other 14
influential artists who shared and gave positive comments on the video,
“Get Out The Way” got more 11000 reactions in total. After only one
week with all those remarkable numbers, the song is expected to gain
more positive achievements in the foreseeable future.

Video credits for Ford Vietnam

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REFERENCE

Mew Amazing

Mew Amazing is a young uprising singer – songwriter in Vietnam. He is famous for the ability to base his music
pieces on emotional past experiences and reality. He is also a 4 time nominee and 2 time winner of Cong Hien, a
well-known award for the greatest contributors of Vietnamese music industry.

No Honking

Founded since 2012, No Honking is an initiative of Ford Vietnam for local community. As a CSR campaign under
DSFL, it aims at improving awareness of local commuters on critical traffic issues in Vietnam and encouraging
people to share their solutions for specific traffic situations that are commonly encountered on the road.

The programs partnered with a number of young artists and local companies through different communication
platforms & activities.