STEVE JOBS BIOGRAPHY – THE RISE OF

APPLE INC. (2013).

Steve Jobs was not the smartest,

academically. But he was amazing at
thinking theoretically and logically. He
could think rationally and he could read
people. He was very philosophical,
something useful for an entrepreneur. 
APPLE LOGO
EVOLUTION
(1976 -1977) 1976 Steve and Ronald Wayne in featuring Isaac Newton
sitting under an apple tree.
1977 1977 Steve commissioned designer Rob Janoff to
focus more on the apple itself
 BRAND NAME INSPIRATION:

Steve Jobs - . Was a vegan, he also prefers berries,

grapes, oranges and hell lot of fruit juices.

He loved apple  because He believed that Apple was

the fruit of creation According to the myth that the apple
is the forbidden fruit eaten by adam and eve in the
garden of Eden.
The name was conceived by Jobs after he returned from
apple farm. He apparently thought the name sounded
“fun, spirited and not intimidating.”
JOBS AND WOZ
 Jobs and Wozniak worked together on the Atari arcade
game Breakout while Jobs was working at Atari and
Wozniak was working at HP
 Jobs had roped Woz into helping him reduce the number of
logic chips requiredb.
 Jobs managed to get a good onus for the work on Breakout,
of which he gave a small amount to Woz.. the name was
conceived by Jobs after he returned from apple farm.
 He apparently thought the name sounded “fun, spirited
and not intimidating.”
 To Wozniak, it was just a hobby, but the visionary Jobs
grasped the marketing potential of such a device and
convinced Wozniak to go into business with him.
 In 1975, the 20-year-old Jobs and Wozniak set up shop in
Jobs' parents' garage, dubbed the venture Apple, and began
working on the prototype of the Apple I.
 To generate the $1,350 in capital they used to start Apple,
Steve Jobs sold his Volkswagen microbus, and Steve
Wozniak sold his Hewlett-Packard calculator.
RON WAYNE

 Without Ronald Wayne

there might be no
iPhone, iPad or iMac
today.
 Jobs convinced him to
take 10% of the
company stock and act
as an arbiter should he
and Woz come to blows,
but Wayne backed out
12 days later, selling for
just $500 a holding that
would have been worth
$72bn 40 years later.