COMPARITIVE ANALYISIS

OF
RESPONDENTS TOWARDS
“THE LAPTOPS”
 Introduction:-

Project research on “Laptops” to know the

preference of respondents towards the
brands which brand they prefer most.
The following brands are here:-
 HISTORY OF “ACER”

It was started by stain shih, his wife carlyon

yeh and a group of five others in 1976, was
renamed Acer in1987.the c.e.o. of acer
Mr.j.t.wang .The global Headquarter is in
Hsichih city taiwan
 HISTORY OF “DELL”
Dell laptops History begins in 1989,its worth
mentioning
that “Michael dell” the
founder of dell.
Head quarter in u.s.a.
 HISTORY OF “LENOVO”
In 1986 I.B.M. p.c.d. announces its first
laptop computer, weight only 12 pounds.
Lenovo chairman is Mr. lieu chuanzhi and
head quarter lenovo in hong Kong.
 HISTORY OF “HP”
HP started in 1939 by Mr. Hewlett Packard
c.e.o. of hp is Bill Shih and head quarter of
hp is in America
 HISTORY OF “TOSHIBA”
Toshiba laptop started was T100 set in 1875
under the name is Shibaura seasick- sho.
Headquarter of Toshiba in Tokyo.
 HISTORY OF “COMPAQ”
Compaq laptop started in 1982 by Rod
Canion, Jim Harris, and Bill Murto in
Stanford university.
 Objectives:-
• To find the most preferred Laptop among respondents.

• To Comparative analysis of customers preference

towards laptops.

• To describe comparative preference of brands of

laptops.

• To know additional features demanded by the

respondents.
 Limitations:-
• Short sample size to Research.

• Short time to research.

• Some time Respondent does not give

exact informance.
 Research Methodology:-
• Sample Size:- 100.
• Sample Area:- At katani in Ludhiana City.
• Data collection:-
 Primary Data collection:-
 Questionnaires.
 Secondary data:-
The existence of secondary data is not much yet
we used it whenever needed, sources of
secondary data were –books, websites etc.
 Research Design:-
 Quantitative Research:-
A quantitative approach requires a well developed research
design. It is usually based on:-
 Careful and precise specification of the question to be
answered.
 Identification, definition, and measurement of the key
variables.
 Selection & specification of one or more methods of
collecting data.
 Numerical analysis of the data, including use of
appropriate statistical tests.
Numbers used in study may be as simple as counting the
numbers of “Yes” vs. “No” responses to some questions.
 Sampling techniques:-

To analyze the collected data

mathematics tools are used, for
instance percentage(%), tables,
charts and also used of computer etc.
 Analysis & Interpretation:- Respondents %

Table:-1

Options No. of the

Respond %
ents 30%

Yes 70 70
YES

No 30 30 NO

Total 100 100

70%

Interpretation:-Total no. of sample size was 100,out of 100,70 people used

Laptops & 30 people did not use Laptops.
Respondents who used brands of Laptops:-
Table:-2
70
60
Brands No. of
50 acer
users
Dell
Acer 40
09 compaq
30 Hp
Dell 22 20 Toshiba
Compaq
16 10 Lenovo
0 Total no
Hp 10 No. of
Toshiba Users
05
Lenovo
08 Interpretation:-It is clear that total respondents were(70),Out
of them different brands used by different no. of respondents.
Total 70
 Description of RAM:-
Table:-3 RAM Used b/w 1-2GB By respondents:-

16
Laptops 1-2GB
14
Acer
Acer
1 12
Dell
Dell 1 10 lenovo
Lenovo 8 Hp
3
6 Toshiba
Hp 1 Compaq
Toshiba 4
1 Total
2
Compaq 8
0
Total 15
Interpretation:-The Total no. of the respondents were 15 who used 1-2GB RAM with
Different laptops.
RAM Used b/w 2-4GB by respondents:-
Table:-4

Laptops 2-4GB %
Acer 7 15

Dell 17 35

Lenovo 5 10

Hp 9 18

Toshiba 3 07

Compaq 8 15

Total 49 100
Interpretation:-Total no. of laptops were 49, b/w 2-4 GB RAM & percentage of
different Laptops of this RAM is clearly mention from figure.
 RAM above 4GB used by the respondents:-
Table:-5

Laptops Above4GB
Data for RAM above 4GB
%
120

Acer 17
1
100
Dell 67
4
80
lenovo 0
Acer
Dell
lenovo
-
60 Hp
Toshiba Hp - 0
Compaq
Total
Toshiba 16
1
40

Compaq 0
20
-
Total 100
0
Above 4GB % 6
Interpretation:-The total no. of 4GB laptops were 6,the
Percentage of different laptops with RAM is clearly
Mention from figure.
 Description of HD of laptops:-
Table:-6

Laptops 120 250 320 Above Description of HD

HD HD HD 320HD

Acer - 7 4 1 35
30
Dell 16 5 3 Acer
- 25
Dell
20
Lenovo 3 2 3 1 lenovo

PS
15
PTO
Hp
A
Hp L
10
1 2 1 1 Toshiba
5
0 Compaq
Toshiba 1 3 - 1
120 HD 250 HD 320 HD Above 320 HD Total
Compaq 8 2 5 - HD

Total 13 32 18 7
Interpretation:-The total no. of laptops were 70,
The HD were different in different laptops.
 Description of cores of laptops:-
Table:-7

60

50 ACER
DELL
40
LENOVO
30 HP
TOSHIBA
20
COMPAQ
10 TOTAL

0
Dual core Core2duo
ACER 3 6
DELL 22
LENOVO 1 7
HP 6 4
TOSHIBA 4 1
COMPAQ 8 8
TOTAL 22 48

Interpretation:-The total no. of laptops were 70,out of 70,22 were

Dual core & 48 were core 2 duo.
 Description of “price” of laptops:-
Table:-8 DATA FOR PRICES

30
Laptops Price 30- 40- Above
20- 40,000 50,000 50,000
30,000 25

Acer 3 6 - -

20
Dell 1 6 11 4 Acer
Dell
lenovo
lenovo - 1 5 2 15 Hp
Toshiba
compaq
Hp 1 3 4 2 Total
10

Toshiba - 2 1 2
5

Compaq 4 8 2 2

0
Total 9 26 23 12 PRICES B/W 20-30,000 RS 30-40,000RS 40-50,000RS ABOVE 50,000RS

Interpretation:-The total no. of laptops were 70 & there were different price rate with
Different laptops.
 Description of wi fi & web cam in Laptops:-
Table:-9

80
70
ACER
60
DELL
50 LENOVO
40 HP
30 TOSHIBA
COMPAQ
20
TOTAL
10
0
wi fi no wi fi web cam
ACER 9 9
DELL 22 22
LENOVO 7 1 7
HP 8 2 10
TOSHIBA 5 5
COMPAQ 15 1 16
TOTAL 66 4 70

Interpretation:-The above figure & table clear the description of wi fi & web
Came for different laptops.
 Sources of information for respondents to
Table:-10 buy laptops:-
Laptops friends News advertise Any
paper other Data for sources of motivation
Acer 8 - - 1
45
Dell 18 1 2 1 40 Acer
35 Dell
Lenovo 3 1 3 1
30
lenovo
25
Hp 3 - 6 1 Hp
20
15 Toshiba
Toshiba 1 3 - 1
10 Compaq
Compaq 8 - 3 5 5 Total
0
Total 41 5 14 10 Friends News paper Advertisement Any other

Interpretation:-The total no. of respondents were 70,they were motivated to buy laptops
From different sources which are mention above table & figure.
 Preferred Purchasing places of
respondents:- Table:-11

Laptops shop Shopping mall Any other

DATA FOR PURCHASING PLACES
Acer 8 1 -
50
Dell 10 4 8
45
Acer
40 Lenovo 6 2 -
35 Dell
30 lenovo Hp 4 5 1
25 Hp
Toshiba 2 2 1
20 Toshiba
15
Compaq Compaq 15 1 -
10
Total
5 Total 45 15 10
0
shop shopping mall Any other

Interpretation:-Total no. of respondents were 70,and their places of purchase were

Different, it is clearly mention from above chart & table.
 Offers or discounts & performance of
laptops:- Table:-12

Laptops Discount Not satisfied dissatisfied

CHART FOR DISCOUNT & SATISFECTION find find

Acer 4 5 8 1
75
70
65 Dell 15 7 22
60 Acer
55 Dell
50
45 lenovo Lenovo 4 4 6 2
40
Hp
35
30 Toshiba Hp -
25 10 10
20 Compaq
15 Total Toshiba 5
10
5
1 4
0
Discount No discount satisfied Dissatisfied Compaq 10 6 16

total 44 26 67 3

Interpretation:-Above table & chart clear discount & satisfaction of respondents.

 Additional features demanded by
respondents:- Table:-13
50 45
45 Acer
40
Dell
35
30 lenovo
25 Hp
20 15 15 Toshiba
15 10
8 8 Compaq
10 6 6 5 5
32 3
5 112 21 2 Total
0
color Battery Any other

Acer 3 6
Dell 2 15 5
lenovo 1 5 2
Hp 1 8 1
Toshiba 2 3
Compaq 6 8 2
Total 15 45 10

Interpretation:-The description of additional features is clear from above table & chart.
 Findings:-

 There are total no. of respondents among them students prefer

laptops more.
 According to search the preference of DELL is more in comparing to
others laptops including features also.
 According to search the preference of TOSHIBA is minimum.
 Maximum respondents were influenced to buy laptops by their
friends and minimum by news papers.
 From total percentage of respondents, 63% respondents want to
change their laptops in future.
 From total percentage of respondents, 65% respondents want to
additional features at the side of these features like incensement in
battery back up, colors and also screen touch laptops.
 Conclusion:-

After search about compared analysis of respondents

towards laptops, the maximum preference of brands of
laptops depend on company which satisfies customers in
all the way like price, discounts, features and service
plays a great role of product, the analysis &
interpretation of these data is not always exact because
this research was in short sample size and collection of
was not exact.
 Suggestions:-

• Acer company should be improve some features

like sound system, colors & battery back up.
• Lenovo, Hp, Toshiba & Compaq should improve
features & services so that they can find more
preference in market.
• The Dell company should decrease their price of
laptops so that they can get more preference of
laptops than present preference.
 Bibliography:-

• Books.
• Google
• www.acer.com
• www.dell.com
• www.hp.com
• www.toshiba.com
We Dharmendra Kumar Sharma & Lavkush pathak are the students
of Ludhiana College of Engineering & Technology Ludhiana Punjab
at undergoing project on “comparative analysis of customer
preference toward Laptops” for the purpose of which we need to get
this questionnaire fill. So please spare some time…..
1. Do you have Laptop?
Yes No
2. Which of the following brand do you have?
Acer Dell Lenovo
Hp Toshiba Compaq
3. Which of the following RAM do you have in your Laptop?
1-2 GB 2-4 GB above 4 GB
4. Which of the FOLLOWING HD DO you have?
120 GB 250 GB 320GB Above320GB
6. What is the price of the Laptop?
20-30,000rs 30-40,000rs 40-50,000rs
Above 50,000m
7. Is it has in build WI fi system?
Yes No
 8. Has it web cam?
Yes No
9. Who motivated you to buy this Laptop?
Friends Newspaper Advertisement
Any other _ _ _ _ _ _ _ _ _ _ _
10. Where did you purchase it?
Shop Shopping mall Any other
11. Did you get any offer or discount at the time of purchase?
Yes No
12. Are you satisfy with the performance of it?
Yes No
13. Would you like to have any other brand in future?
Yes No
14. Do you want to any other feature beside it?
Color Battery Any other
Person’s description
Name________________________ Age ___________MOB.______________
DOB. _________________________ QUALIFICATION _______________________
OCCUPATION___________________ E-MAIL ______________________________
 
Thanks
A lot
To
All Presents.