m Café Coffee Day (CCD) pioneered the café concept in India in

1996 by opening its first café at Brigade Road in Bangalore.

m It is India¶s largest coffee conglomerate, the Amalgamated Bean
Coffee Trading Company Limited (ABCTCL). Popularly known as
Coffee Day, it¶s a Rs. 750 crore, ISO 9002 certified company. With
Asia¶s second-largest network of coffee estates (10,500 acres) and
11,000 small growers, Coffee Day has a rich and abundant source
of coffee.
m Its coffee goes all over the world to clients across the USA,
Europe and Japan, making us one of the top coffee exporters in
the country.
m The Economic Times ±Brand Equity survey 2008
India¶s most trusted brands ±ranked No. 2 in the
µFood Services¶ segment
m CCD ranked as No. 31 in the top 50 service brands
m ³Best Coffee Bar ´ award from Times Food Guide
2007 ±New Delhi
m ³Best Coffee Shop ´ award Times Food Guide 2007 ±
Mumbai
m Awaaz Consumer Awards 2006 ±Best Coffee Shop
Brand
m According to the company, red signifies leadership
and passion and the white swirl stands for purity of
purpose and the feel of coffee.
m Café Coffee Day is known to experiment with
different café formats. They have been:
† Music cafés
† Books cafés
† Highway cafés
† Lounge cafés
† Garden cafés
† Cyber cafés
m 2004- The launch of Liril Orange soap by HLL was
conducted in Café Coffee Day.
m 2004- TVS Scooty tied up with CCD for events in the
coffee bars and at malls on Valentine¶s Day in February.
m 2004- CCD was the official ground partner for the
Channel V Get Gorgeous contest.
m Hindi films- It started with Bas Yun Hi and then
conscious advertisement decisions were made for Khakee,
Main Hoon Na, Kyun Ho Gaya Na and Mujhse Shaadi
Karoge.
m Serials like Kahani Ghar Ghar Kii
m Merchandising- Every CCD stocks merchandise ranging from
coffee mugs, T-shirts, caps, bags, coffee filters, mints, different
flavours of coffee powdersá
m CCD¶s Guide to Active Holidays- It is a travel guide focusing on
adventure sports and is available in the CCD outlets, for people
seeking escapade from monotonous life.
m Café Beat- An in-house magazine which gives information on
what¶s happening in CCD outlets across the world. It describes
experiences of customers, celebrations in CCDs, and covers youth-
centric topics like movies, music, travel, lifestyle, e-dating, books
and careers.
m CCD has now tied up with WorldSpace and Microsense to provide
satellite connectivity in its outlets.
m Barista- This is the closest competitor to Café
Coffee Day in the Indian market. They target the
same class of upwardly mobile youth and young
professionals.
m Qwicky- Based mainly in Bangalore, Qwicky has a
strong local hold in South India.
m Costa coffee- It is emerging rapidly and giving a
tough competition.
m Starbucks is planning to enter India shortly and
would be stiff competition for even an established
brand like CCD.
m There a total 10 employees out of which 4 are
for cleaning and 6 are servicing.
m Tables are cleaned after each and every order
which is mainly based upon self servicing.
m Otherwise they use various lotions to clean
the glass materials for eg: COLIN
m  TABLES m lights
m 27 CHAIRS m Glass cup board
m 1 LCD TV (powered by m TFT screen(1)
dish tv) m Exit glasses
m 3 sided wall 1 side m 4 ventilators
transparent m 1 chimney
m A/C -2( SPLIT A/C)
m Magazines
m Artificial plants
m There is no specific waste management
technique.
m The waste generated is disposed of in the
normal manner.
 All the inventory that comes into a store is
bar coded
 All the inventory in a store is managed by
an area manager under whose jurisdiction
the store falls.
 The inventory at the CCD in Sarita vihar is
managed by its Area Manager Mr.Ritu raj
singh..
X CAFÉ COFFEE DAY follows the safety
guidelines laid down by DMC and the fire
brigade.
X The outlet that we visited had a fire exist at
the back, accessible from all the sides.
X It also had the requisite fire fighting
devices
m Café coffee day has 760 cafes in 115 cities in India.
m Around 2500000 employees work in café coffee day.
m Around 6ooo-7000 people visit the cafes everyday.
m It have 6 cafes abroad,4 vienna,2 in karachi.
m All cafés are company-owned company-operated (on leased
premises); they range from 100 ±350 sq mtrs.
m High Street Cafés ±normally in excess of 200 sq mtrs ±act as the
brand ambassadors in the city.
m GARDEN CAFES : have a outdoor seating giving it
a unique ambience.
m LOUNGE CAFES ± where the coffee lovers can relax
over a delicious cup of coffee.
m Music / Book Store / Malls ± cafés located within
a store. The cafés in the malls are located in a
highly visible prime area.
m Highway Cafés ± It have 24-hour outlets on the
highways.
m Airport Cafés ± cafes on the goª
m EMAIL: customercare@cafecoffeeday.com
m SMS: 9880coffee to 9880263333
m Website : www.cafecoffeeday.com