MEDIA AND

INFORMATION
LITERACY
SEPTEMBER 3, 2018
 CONCEPT NOTES INDIVIDUAL FORMATIVE
Lesson/Topic:
Media and Information Sources

Learning Target(s):
Identify the different sources of media and information.
 PAIR/GROUP FORMATIVE
Media and Information Sources
Learning Target(s):
1. Compare potential sources of media and information.
2. Interview an elder from the community regarding indigenous media and information resource.
Instructions:
1. Divide the class into groups of 3. Each group will be assigned one media and
information source (A seasoned DCHS teacher, Library, or the Internet)
2. Each group will research about the state of the economy during President
Corazon Aquino’s term of office from 1986-1992. write a timeline or a brief
description about the topic. They will be given 20 minutes only to do their research.
 CONCEPT NOTES INDIVIDUAL FORMATIVE
Lesson/Topic:
Media Codes, Conventions, and Messages

Learning Target(s):
1. Define media codes, conventions, and messages.
2. Evaluate everyday media and information with regard
to new codes, convention, and messages.
 INDIVIDUAL FORMATIVE
GROUP ACTIVITY (Pair)
Instructions:
Watch an episode of ABS-CBN’s Wildflower, a series that
focuses on politics, justice, and revenge. When done, answer the
questions below. Discuss with your partner the media codes and
conventions used in the video.
PERFORMANCE TASK #1

Performance Task #1
- Divide the class into groups of 5.
- Bring at least 1 camera and 1 laptop per group next
meeting.
 MEDIA AND
INFORMATION
SOURCES
SEPTEMBER 3, 2018
MEDIA AND INFORMATION SOURCES

• Are any resources that

serves as a means of
communicating to a
general, public
audience.
 THREE TYPES OF
MEDIA SOURCES
• Indigenous knowledge
• Library
• Internet
INDIGENOUS KNOWLEDGE
• Information that is handed down by
word of mouth from generation to
generation.
• Oral in nature, usually transmitted
through personal communication.
• Often generated within local
communities for local level decision-
making in agriculture, healthcare, food
preparation, education, natural
resources management and other
activities.
LIBRARY
Classified into to forms:
–Print Media (Published
Sources)
• Printed books, periodicals, maps,
photographs, government
documents
–Non-Print Materials
• Audio recordings, videos,VCDs
and DVDs
INTERNET
• The most
popular
source of
information,
especially
among
students.
MEDIA CODES,
CONVENTIONS,
AND MESSAGES
SEPTEMBER 3, 2018
MEDIA CODES, CONVENTIONS, AND
MESSAGES

F E B R U A RY 6 , 2 0 1 8
MEDIA MESSAGES

• The language that media uses to relay a message to

it’s audience.
• The message may be obvious or implied.
MEDIA CODES

• Codes are systems of signs, which create meaning.

Codes can be divided into two categories –
technical and symbolic.
TECHNICAL CODES

• Technical codes are all the ways in which equipment

is used to tell the story in a media text. These codes
include
– Sound
– Camera angles
– Types of shots
– Lighting.
Camera Angles

BIRD’S EYE VIEW

SHOT
 CAMERA ANGLES

Worm’s eye view

shot
LIGHTING • Lighting
SYMBOLIC CODES

• Symbolic codes show what is beneath the surface of what

we see. These codes include the language, dress or actions
of characters, or iconic symbols that are easily understood.
WHAT ARE MEDIA CONVENTIONS?

Conventions are the generally accepted ways of doing

something. These are habits or long accepted ways of doing
things. Through repeated experiences, audiences become
familiar with these.
PLOT
HORROR GENRE
• Some things you would expect to see in a horror genre:
• blood
• villain
• damsel in distress
• heroic male or female
• weapons
• dark colors
• scary settings
• undead people/monsters
• bad weather