5M of 5 companies

Submitted to:-

Advertising Guru
Prof . Sunil Pradhan

Submitted By:-

Group No. 5
 introduction
5M
• Mission
• Money
• Message
• Media
• measurement
 Our 5 companies are
TATA DoCoMo

AUROBINDO CHAUDHURI MEMORIAL

Yamaha

airtel broadband

oriental bank of commerce

 TATA DOCOMO
• DoCoMo's Mission: World Domination--
on the Cheap
• Money
• Message
• Media
• Measurement:-Best Emerging Markets
Carrier” Award In Telecom Asia
Awards
“Impatience is the new life. Live it with Airtel
Broadband”

intro
Add premiered on april 6 2009.
promote the 8mbps speed for Airtel
Broadband service.
The campaign is conceptualized by
Rediffusion DYR.
.
• Mission
• Reposition Airtel Broadband as the answer to real
high-speed Internet experience with the
statement ‘Impatience is the new life. Live it with
Airtel Broadband’
• Money
• Rediffusion DYR
• .animation company
• Mr. A R reheman
• Message
• Surf the web at lighting speed.
• Media
• The digital campaign premiered on April 6 on the
mobile and Internet platforms, followed later by
print, TV
• Measurement
• 16-25 year old college students and young
professionals. ‘Funsters’ are the most hungry for a
real broadband experience. This report was given
by IMRB.
 YAMAHA
•

•
 oriental bank of commerce
• Mission
• To aware the finest banking services by
upgrading human capital and having infusing
advance technology achieving customer
satisfaction and recognized as the “best
bank”in the industry on all efficiency
parameters.
• Money
• Money spends for making this add was on
following heads.
• >Add agency
• >Media vehicles
• >Website
• Media
• >Broadcast-Television
• >Print-Magazine
• >Hoardings.
• >Interactive-Internet
• Message
• The tradition of core values has not changed nor
the passion or integrity to serve.Infact with
transparent banking ,customer-centric solutions,
new IT initiatives and conviencing banking
• Measurement
• Businessman ,students ,Householder are getting
the facilities given by the bank with competitive
technology.
 LIKE GUDIA 40 MILLION OF CHILDREN ARE STILL BEING
EXPLOITED MOSTLY NOT BY CHOICE BUT DUR TO
CIRCUMSTANCES
GIVE THEM A CHANCE, BRING A CHANGE, SUPPORT A CHILD
Aurobindo Chaudhuri Memorial Great Indian
Dream Foundation
• Ad Type- Social Advertisement
• Target Group- Entire mass
• Baseline- GIVE THEM A CHANCE
• BRING A CHANGE.
• SUPPORT A CHILD
• 5Ms
• Mission statement - GIVE THEM A CHANCE
• BRING A CHANGE.
• SUPPORT A CHILD
• Advertisement objective-to make an appeal to the whole mass to give their
contribution “to support the cause” insted of exploiting them
•  
• Communication task- is to create awareness in the minds of the entire mass about such
children and also to convince them not to exploit these children instead they help
GIDF for bringing back their childhood by giving monetary contributions .
• BRAND IMAGE-Charitable organization
• MONEY- Money spend for making this ad is on following head
• 1) Hiring ad agency
• 2)Hiring communication vehicles such as “Business and Economy” and 4Ps
magazines

• MASSAGE-The massage of this ad is there are many children in our country who are
deprived of education due to indigence of their families .They are forced to dropout of
school because their family can’t afford the cost of education and are being exploited
by the society. The ad has being executed through real life story of Gudia, a merely 9
years old who wanted to be doctor but due to death of her father she is forced to drop
studies and to work as servant to earn a square meal for her struggling family.
 
• MEDIA-Print media (i.e.) Business and Economy and
4P’s
•  
• MEASUREMENT This ad has drag the attention of
many film stars such as SALMAN KHAN who donated
Rs 4 lakhs, KARESMA KAPOOR AND KARENA KAPOOR
donated Rs 5 lakhs. This ad is also successful in
dragging attention of youth.
•  
Thank u