BROCHURE

DEFINITION OF BROCHURE PURPOSE OF BROCHURE

A brochure is a Brochures are
small book or advertising pieces
magazine containing mainly used to
picture and introduce a
information about a company or
company, product or organization and
service. inform about
products and/or
services to a
target audience.
2
 FUNCTION OF
BROCHURE
Brochures are used primarily to give a
thorough explanation of one specific
subject, to convey information and
regulations. Almost anything that requires
details can be covered.
Informative function
Identification function
 Advertising function
3
Parts of Brochure
“

4
Parts of Brochure

5
 When You
Writing a Use
Brochure, You Photographs
Have To:

Mix Writing
Styles
Be
Specific Focus on a
Topic

6
 THE CHARACTERISTICS

◍ Contain short information and focused

on one thing.

◍ The aim is to inform, educate, persuade

or influencing public to buy or follow
or attend product, service, or program
that is explained in the brochure

◍ Made by attractive design , catchy for

public , and made by not too big sized.
7
 THE CHARACTERISTICS

◍ Brochure usually has distribution

itself and not part of another media.

◍ Publicized once, but can be

republication. If republication,
brochure usually has different
information (newer information, date,
or year)

8
 8 Key
Brochure
Elements
9
 1.
Command Attention
With the Cover

10
 2.
Attract Attention With
Compelling Text

11
 3.
Set the Tone With Color

12
 4.
Choose the Right Font and Font
Size

13
 5.
Use White Space Strategically

14
 6.
Organize With Boxes

15
 7.
Choose an Appropriate Fold

16
 8.
Bring the Brochure to Life with
Photographs

17
 HERE ARE SOME POINTS TO REMEMBER
WHEN WRITING A BROCHURE TO MAKE IT
POWERFUL AND EFFECTIVE

◍ What is the purpose ◍ Tell.

of the brochure? ◍ Sell. And tell ◍ Support claims with
◍ Who is the target again. verifiable facts.
audience? ◍ Personalize for ◍ Ask for action.
◍ What is the key greater impact
message? ◍ Create an
◍ Write from the environment that
reader’s point of stimulates
view. interest.
◍ Write to grab ◍ Use words that make
attention and hold pictures and
interest. pictures that sell.
18
Shapes of Brochures

19
Want big impact?
Use big image.

20
 Use charts to explain your ideas

White Gray Black

21
 And tables to compare data

A B C

Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16

22
 Maps

our office

23
89,526,124
Whoa! That’s a big number, aren’t you proud?

24
 89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!

25
Our process is easy

first

second

last

26
 Let’s review some concepts
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between green
and orange.
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between green
and orange.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet and
green on the optical
spectrum.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet and
green on the optical
spectrum.
27
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
You can insert graphs from Google Sheets
28
 Android project
Show and explain your Place your screenshot here

web, app or software

projects using these
gadget templates.

29
 iPhone project
Show and explain your Place your screenshot here
web, app or software
projects using these
gadget templates.

30
 Tablet project
Show and explain your Place your screenshot here
web, app or software
projects using these
gadget templates.

31
Desktop project
Place your screenshot here

Show and explain your

web, app or software
projects using these
gadget templates.

32
 👍
Thanks! Any questions?
You can find me at @username & user@mail.me

33
 Credits

Special thanks to all the people

who made and released these awesome
resources for free:
◍ Presentation template by
SlidesCarnival
◍ Photographs by Unsplash

34
 Presentation design

This presentation uses the following typographies and colors:

◍ Titles: Nixie One
◍ Body copy: Inconsolata
You can download the fonts on these pages:
https://www.fontsquirrel.com/fonts/inconsolata
https://www.fontsquirrel.com/fonts/nixie-one

◍ Purple #432e64
◍ Dark Purple #0e004a
◍ Yellow #ff9900
◍ Fucsia #c20e9b
◍ Blue #6d9eeb
You don’t need to keep this slide in your presentation. It’s only here to serve you
as a design guide if you need to create new slides or download the fonts to edit the
presentation in PowerPoint®

35
 SlidesCarnival icons are
editable shapes.

This means that you can:

● Resize them without
losing quality.
● Change fill color and
opacity.
● Change line color, width
and style.

Isn’t that nice? :)

Examples:

36
😉
Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can
change the color.

How? Follow Google instructions

https://twitter.com/googledocs/status/730087240156643328

✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂
😉😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈
🎨🏈🏰🌏🔌🔑 and many more...
37