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MEDIA

ELECTRONI CLASSIFICATIO MASS

C MEDIA N OF MEDIA MEDIA

SOCIAL
MEDIA
CODES
-are systems of signs,
which create, meaning.
It is divided into two
categories—technical
and symbolic.
-are all the ways in which equipment is used
to tell the story in a media text.
EXAMPLE: the camera work in a film.

SYMBOLIC CODES
-show what is beneath the surface of what we
see.
EXAMPLE: a character’s actions show you how
the character is feeling.

NOTE:
Some codes fit both categories--music is both
technical and symbolic.
CONVENTIONS
-are the generally
accepted ways of
doing something. It
is genre specific.
 HOW CODES AND CONVENTIONS APPLY
IN MEDIA
Codes and conventions are used together
in any study of genre-it is not enough to
discuss a technical code used such as camera
work, without saying how it is conventionally
used in a genre.

EXAMPLE:
The technical code of lighting is used in some
way in all film genres. It is convention of the
MESSAGE
is a communication
sent by the media to
its audience.
What do you think will
happen if the media
was not able to give
messages to its
audience properly?
IDENTIFICATION:
1. are systems of signs, which create,
meaning.
2. are all the ways in which
equipment is used to tell the story in
a media text.
3. show what is beneath the surface
of what we see.
4. are the generally accepted ways of
AUDIENCE
Is a group of people
who participate in a
show or encounter in a
work of art. (listeners,
players, fans)
PRODUCERS
Plans and coordinates
various aspects of film
production, such as selecting
script, coordinating writing,
directing and editing, and
arranging financing.
SPONSORS
Refers to a person,
company or organization
with some sort or
responsibility for an
event, activity or person.