Documentos de Académico
Documentos de Profesional
Documentos de Cultura
PERSONA
THE PROCESS OF CREATING EITHER A CUSTOMER PROFILE OR CUSTOMER
PERSONA WILL HELP YOU TO CLEARLY DEFINE YOUR CUSTOMER’S NEEDS BY
UNDERSTANDING THEIR BUYING PATTERNS (WHAT, HOW AND WHERE THEY
BUY) AND MORE IMPORTANTLY, THEIR MOTIVATIONS FOR BUYING. YOUR
CUSTOMERS SHOULD BE THE DRIVER BEHIND EVERY MARKETING DECISION
IN YOUR BUSINESS.
WHAT’S THE DIFFERENCE
BETWEEN A CUSTOMER PROFILE
AND A CUSTOMER PERSONA?
•A CUSTOMER PROFILE IS A BASIC HIGH-
LEVEL DESCRIPTION OF YOUR IDEAL
CUSTOMERS
•A CUSTOMER PERSONA IS A FICTIONAL
CUSTOMER (WITH A PHOTO, NAME,
PERSONALITY ETC.) THAT REPRESENTS THE
COMMON TRAITS OF YOUR IDEAL
CUSTOMERS.
DEVELOPING A PERSONA
DEVELOP A PICTURE OF YOUR IDEAL CUSTOMER: