BeSmart

Alert today | Alive Tomorrow

Presented To:
Sir Ali Raza

Group Members:
 Ahmad Furqan Bsee01153056
 M.Zeeshan ButtBSEE01153005
 Rana Ayaz BSEE01153071
 M.Adil Bsee01143050
 Khalid Maraj Bsee01143065
 Waqar Ahmad BSEE01153024
 Hashir Khan BSEE01153162
Contents:

 Main idea
 IS it.. “A product or service”?
 Features
 Industry
 Market
 Supplier
 Pricing
 Forecast
 Operational Hazards
 Future Plans
Main Idea:

 A smart helmet is a special idea which makes motorcycle driving safer than
before.
 This implement by using advance feature like accident identification,
location tracking, use as a hands free device, solar powered, fall detection.
 This makes not only smart helmet but also feature of smart bike.
Why we chose this idea?

 We have seen the loss of many innocent and precious life's due to the road
accidents which are caused by neglecting the traffic rules.
 The last 10 years data on traffic accidents present a horrific picture as
average 15 people died every day in traffic accidents across the country.
 In a developing country like Pakistan where population is dense, it is
difficult to make people follow the rules. Hence an idea struck in my mind
and we started to develop a ‘Smart Helmet’ which could save lives by
avoiding fatal injuries caused by accidents.
Vision and Mission:

 BeSmart mission is a constant commitment to produce, realize and

distribute quality products.
 Our vision is to become a largest producer in this industry.
BeSmart
IS it.. “A product or service”?
 As you all know from the start of this we are giving you a minimum viable
Product right now.
 But we assure you we put our best effort in its making and delivering this
unique product to you, first time in Pakistan.
 Working:
Fig.1 Block Diagram of Smart Helmet System

 Microcontroller 89s52:
1. It is 8-bit microcontroller with 40 pins.
2. It has three 16-bit timers/counters.
3. It also has 32 programmable I/O lines with
flash memory.
 Vibration sensor: It is used to sense the
vibration when the accident occur.
 LCD: 16 x 2 is used for displaying the
latitude and longitude(16 x 2 means 16
character in two lines).
Cont…

 Temperature sensor: Temperature sensor Fig.2 Block Diagram of receiver and Starter switch.

used to sense the temperature inside the

helmet if more than 30 degree, it turns on
the exhaust fan.
 GSM: It is used for autonomous
communication.
 GPS: It is used to locate the position of two-
wheeler.
 RF Module: It is used for connecting helmet
with bike.
Features:

 It will send a message of location automatically when he/she

met an accident with helmet on.
 RF transmitter and receiver are used for starting the two wheeler,
if she/he is not wearing the helmet, the two-wheeler will not start.
 It will automatically switch on exhaust fan inside helmet when the
temperature is high.
 The solar cell is generating power for the system.
 It can be tracked easily with location when two-wheeler is stolen.
Industry:

 The type of industry we are getting in is “Safety Industry”.

We also:
1. Manufacture this product.
2. Market this product.
3. And selling at a good and reasonable price that we discuss in other slide.
Red Blue Ocean Graph:

0
Price Quality Technology Reliability
Simple BeSmart
Porter's Analysis:

 Threat of new entrants is low as high

incumbency barriers.
 Medium threat of substitution as simple
helmets are available in market.
 Low bargaining power of buyers as no
one other then BeSmart manufacture
such product.
 Medium bargaining power of supplier as
most of the accessories are imported
from China.
Market For this Product:

 As this product is not made yet in Pakistan so there are not much rivals in
the industry so its marketing is easy but complicated.
 We Are making this for “bicycle” as Well.
 So for Bicycles helmet we are going to target ; Mostly kids and youngsters
of age (7—18).
 And for Motor Bike All above “18 ” Men mostly but women also in some
region of city.
 Firstly we work on small scale then if it going to work we will go for “mass
production”.
Supplier:

 We are Manufacturing this product in Lahore right now.

 We import material for making the helmets from China.
 We are trying our best to give all of you a nice product with a minimum
pricing.

Electronic
Components
China Pak
Helmet
Accessories
Buyers:

 Our company may work as B2B or B2C.

 In B2B we sell our product to motor cycle companies.
 In B2C our buyers are end users.
Pricing:

 Most Important Discussion of the world is to set a price of any product.

 So this product Cost you around $33.06.
 In PAK . Rupees it makes about 4599Rs.
 It’s minimum price we can give you with the quality we have given.
Pricing Approach:
We are going for cost “based pricing”
Value Scale:

Least Value: Justified Premium:

Not Desirable n Desirable n
Expensive Expensive
Price

Good Value:
Poor Value: Desirable n
Not Desirable n Cheap
Cheap

Desire
Pricing Strategy:

 We are going for Psychological Pricing Strategy.

Forecast:

 When our business start making profit?

On the basis of Survey and market trend our business start making profit
after atleast 6-9 months.
 How much money we require to start our business?
To start this business we require 60lac for mass production to reduce the
per unit cost.
Cost Analysis:
Operational Hazards

 In future may be as the increasing price of petrol and all these varibles it
may possible we see a slight increase in price
 But as such operational point of some one might copy us afterwards.
 We have a right to strike him down legally.
Advertising:

 Advertisement in Motor Bike magazines.

 Creating the advertisement on google.
 On social media.
 Advertisement through commercial advertisement.
Future Plans:

 In future we may modify the circuit for four wheelers.

 We may launch new products as well.
 If it is going to work we may establish our branches in other cities as well.
 After growing this industry hope so. And expand this to a whole new level.