“SORBETES OKSI”

Ice Cream Parlor

OKSI-PRENEURS

GROUP MEMBERS
1. Bon, Jefferson 7. Chavez, Jane
2. Jambalos, Jeffrey 8 . Bono, Joanne
3. Magbanua, Helen 9. Tadeja, Erick
4. Barot, Roseviminda 10. Agpalo, Edilyn
5. Fernandez, Minerva 11.Villaflorez, Karyll maricarl
6. Villas, Nielfren 12.Delos Santos, Arlyn
 Ice cream is a sweetened frozen food typically
eaten as a snack or dessert. It is usually made
from dairy products, such as milk and cream and
often combined with fruits or other ingredients
and flavors. It is typically sweetened with sugar or
sugar substitutes.

The incorporation of agri-products present in

the province of Mindoro such as palay (pinipig),
malunggay, squash, chili and fruits (mango,
banana, buko, guava and avocado) were used
as flavors to promote and entice prospected
customers to avail the product.
“SorbetesOksi” ice cream parlor is a one stop ice cream
shop where you can find flavor of your choice in any
season.
We provide ice cream by maintaining high standards of
quality in a joyful and friendly environment.
Ownership: Ordinary Partnership
Name: SorbetesOksi ice cream parlor
Slogan: “Sa bawat lasap, dama ang sarap”
Type of business: Ice cream manufacturing and
retail shop
Goals & Objectives:

 Gain 50% of market share in first year of business in

that particular area(s)
 At least 50% initial investment must recover after a
year
 Make long term relationship and profitable with
customers
 Provide healthy ice cream
 Provide splendid environment
 Make courteous, loyal, sincere and environmental
friendly environment image in a customer’s mind.
 Vision statement:
“To provide a place with lifetime experience
and rich taste and be market leader”.

 Mission Statement:
“We provide ice cream to customer of all
ages in variety of seasonal, non-seasonal
and other flavors that gives customers
satisfaction. “
CORE VALUES:

 QUALITY

 SERVICE

 CLEANLINESS
 Scope of Business:

We are providing healthy ice cream to all age groups

especially to teenagers and college students in lots of
flavors. Specifically, we are targeting middle class and
upper class. We are advertising mostly through
Facebook, and discounts to capture large audience in
lowest possible cost. We will not involve any intermediary
and deal with our customers directly. We will try to give
them as much joyful and healthy environment as we can.
We try to position ourselves as courteous, loyal, sincere
and environmental friendly people. Our team also use
web as mean of communication with our stakeholders.
With the expansion of our business we may plan and
implement some changes in our ice cream parlor.

MARKETING PLAN
Low cost operator:
 We will be following the strategy for our expansion of ice-
cream and they would be low cost operator in terms of
using minimum initial investment – to not overload business
with expensive assets.
 Assets utilization – ensuring full use of existing assets as a
regional level before acquiring additional ones.

Ingredients optimism – selection of appropriate ingredients,

which gives desired consumer perception at lower cost.

Innovation/Renovation
 Using strong innovation system, which will be able to
provide you new flavors.

Product availability
 (“with in arms reach”) Maximum availability
 Creating awareness about parlor to at least 50% of the
target market within first five months of launch would be
our first and for most objective, because if we are
succeeded in capturing our target market then we could
easily gain our goals by delivering them value, health
conscious and satisfaction that we promise. We can
measure awareness buy taking feedback from people.

 Creating awareness and capturing 50% of target market

within first year:

 Our promotional activities will develop interest for people

thus compelling them to approach us. We will make good
relations with our customers so they create good word of
mouth for us and approach us again and refer others for
the sake building long-term relationships.
 Our product will include features that contain
the combination of both health and hygiene
keeping in mind the individuals requirements in
terms of taste. However marketing will be done
considering the concept of mass personage.
 Our product will be tailored to individual needs
(desired taste) but promotion will attract all of
them collectively. Furthermore we will be
following pull strategy and approach our end
users ourselves with the help of various
promotional activities. In our case no
intermediary (whole sellers) is involved.
 We will act for our operations by the
following schedule. For the
implementation of the plan we have
divided the tasks to the respective staff
will ensure the implementation.
MANAGEMENT PLAN
Owners

 The owners have created a partnership in

which they have legal relationships to carry on
the profit-motivated business of SorbetessaOksi.
Each own ten percent of the business and
mutually make all of the company’s decisions.
Each has good management skills and know
all of the workings of SorbetessaOksi. Each will
receive any earnings and will be split equally
between them.
Manager

 He needs to make a check & balance between all

the employees.
 His duty is to check the current company
performance and remove the upcoming problems to
new business.
 He needs to motivate his team and create a
balance between all employees.
 He also verifies the company accounts and make a
detail plan about company current performance
with desired performance.
Production Staff (2)
 Will be responsible for creating an ice cream mix
recipe that corresponds with the needs of the
business in terms of quality, practicality, and cost
efficiencies for SorbetessaOksi.
 He will also then be responsible for creating a
contract with Ruqeuro( local dairy) that will assemble
the ice cream mix for her to purchase.
 He will be responsible for ensuring he has enough
ingredients in inventory to meet production needs for
processing the ice cream.
 Given production limitations of the batch freezer, he
will be able to make 90,000L of ice cream each year
which requires him to spend approximately eight
hours a day making ice cream 245 days of the year.
Sales Representatives

 Guides and solve queries of customer

 She will include identifying markets
 Establishing relations with clients, pricing
the product, promoting the ice cream
brand
 Monitoring logistics systems.
 She will spend approximately one day of
the scheduled work week on this role,
which equals approximately 500 hours a
year spent working on this role.
Cashier

 Handling all the cash transactions of

the parlor
 Receive payments by cash
 Checking daily cash accounts
 Maintaining monthly, weekly and daily
report of transactions
FINANCIAL PLAN
Financial Objectives

 The following objectives are for the first year of

SORBETES OKSI.

1. Total capital investment of ₱120,000.00

2. Owners has to earn ₱25,000.00 net profit a month
3. Owners has to earn ₱300,000.00 net profit by the end
of a year.
4. Branching out to other municipalities after the 3nd year.
 Allocation of Funds:
*Management plan 20%
*Marketing plan 25%
*Production plan 25%
*Legal plan 20%
*Other plans 10%

Sources Of Finance
 Members Funds: Each member of the partnership will
invest ₱10,000.00 into the business
Cash Receipts From Business

* First year cash estimate

* Second year cash estimate
* Third year cash estimate

Tax and other expenses will also be considered in detailed

financial plan.
LEGAL PLAN
Our legal plan includes;
*Trademark (*Slogan/tag line, Logo)
*Registration of ice cream parlour

Other things include from these as follows:

*Partnership deed
*Registration of website
*Insurance of shop
*Contract with suppliers
*Contract with employees
Market Entry Time
 OurCompany aims at commencing its operations in
January 2018. Its financial year will end at December
2018. During the first year the business will be targeting the
summer and RAA MEET.

Trade mark Registration

 We will register our trade mark from the DTI (Department
of Trade and Industry)

Procedure for Registration

 It is advisable that verification be made for the
Trademarks to ensure whether there are any similar or
identical marks on the Registry. Search request can be
filed on forms with a payment.After the verification of the
Register, application is made. Acknowledgement Receipt
by the Trademark Registry is issued to the applicant within
10-15 working days.
Registration of Website
 We also need a website for the convenience of our customers to
reach us, to contact us and to get information about us. So we have
developed our website www.sorbetessaoksi.ph

Insurance of the Shop

 We also need to get insurance of our shop as a precautionary
measure to avoid loses from any mishap.

Contracts with the Suppliers

 We will have one year contract with our suppliers at the start of every
year and that would include agreements regarding:
*Pricing strategy *Sampling Strategy
*Payment dates *Return of claims
*Delivery of ice cream
Contracts with the Employees

 For the long term relationships with our employees we will

have contract with the employees so that we will strengthe
our business environment with out any conflicts with our
employees.
 Our contract with our employees includes:

Salaries:
*Time period of increment in their salaries
*Working hours
*One year contract of working in our shop
*Punishment in case of frauds