INTRODUCTION

COMPANY : THE JHELUM FRESH

TAGLINE
THE KASHMIR VALLEY HAS A THRIVING MARKET FOR THE MINIRAL WATER,DESPITE
THE STATE BEING RICH IN NATURAL RESOURCES .IMPORTED MINIRAL WATER STILL
HOLS THE SUSTAINABLE POSITION IN THE MARKETS HERE.
ACCORDING TO THE MARKET
OBSERVERS , THE MINIRAL WATER HAS AN AVERAGE ANNUAL MARKET OF RS 100
CRORE IN THE VALLEY. 60% OF THE SUPPLIES COME FROM OUTSIDE. “IT IS TRUE
THAT OUTSIDE PLAYERS ARE HOLDING UPPER HAND IN THE MINERAL WATER
MARKET IN THE KASHMIR VALLEY”.

I THINK THE MINERAL WATER SECTOR HAS A GOOD POTENTIAL IN THE VALLEY
BECAUSE HERE WE A HAVE NATURAL RESOURCES OF FRESH WATER AVAILABLE
WHILE AS IN OTHER PARTS OF THE COUNTRY THEY USE FILTERED GROUND WATER.
 OUR MISSION
OUR MISSION IS TO PROVIDE SAFE, RELIABLE, AN COST
EFFECTIVE NATURAL WATER SERVICE TO OUR COMMUNITY
TO PROVIDE QUALITY WATER
LOWEST PRODUCTON COST

LOWEST DISTRUBUTION COST

 OUR VISSION
TO MAINTAIN OUR COMMITMENT . TO SERVE OUR COMMUNITY

WHILE STRIVING TO BECOME ONE OF THE NATIONS TOP UTILITIES.THIS

WILL BE DEMONASTRATED BY ACHIEVING INDUSTRY LEADING
PERFORMANCE IN

CUSTOMER FINANCIAL REGULATORY

SAFETY RELIABILITY EFFICIENCY
SERVICE STABILITY COMLIANCE
 OUR CORE VALUES

EMPLOYEE
INNOVATION
SERVICE TO THE GROWTH
INTEGRITY AND TEAM WORK
COMMUNITY AND
CREATIVITY
REWARD
 OBJECTIVES
THE MAIN OBJECTIVE OF THIS PROJECT IS TO PROVIDE BRAND QUALITY OF MINIRAL WATER
THE NEED FOR SAFE DRINKING WATER
THE WORLD HEALTH ORGANIZATION ESTIMATES THAT 5 MILLION
PEOPLE DIE ANNUALYY FROM WATER BORNE DESEASE ARE THE VERY
YOUNG , PREGENANT WOMEN, THE ELDERLY AND PEOPLE WITH
WEAKNED IMMUNE SYSTEM
 IDEA GENERATION
THE IDEA OF ESTABLISH MY OWN MINIRAL WATER PLANT COMES
WHEN I FACE THE FOLLOWING PROBLEMS.

•THE QUALITY OF WATER IS NOT TOO GOOD

•HIGH CHARGES OF WATER
•THEIR SUPPLY CHAIN MANAGEMENT WAS NOT GOOD
•THEIR PRICING STRATEGIES WAS NOT GOOD
SO THIS WAY THE IDEA OF ESTABLISHING MY OWN MINIRAL WATER
PLANT COMES IN MY MIND
I ALSO DICUSS THIS WITH THE SOCIETY MEMBERS TO KNOW THEIR
PERCEPTION ABOUT TH PLANT . I.E THEY WILL SUPPORT US OR
NOT
PROJECT COST
 MAEKET ANALYSIS

ANALYZE THE COMPETITORS TO KNOW THEIR :

•STRENGHTS
•STRATEGY
•PRICING STRATEGY
•QUALITY OF THEIR PRODUCT
I FOUNFD THE FOLLOWING COMPETITORS IN THE MARKET

KINLEY MINIRAL WATER

AQUAFINA MINIRAL WATRE
BISLARI MINIRAL WATER
KING FISHER
BAILLEY
HIMALAYAN
TREASH--(LOCAL BRAND)
LOCATION
Plant
location
THE JEHLUM
FRESH
 MANUFACTURING PROCESS

Waste
water
Advance
water
Final product
purification

Water
treatment Source of water
 PLANT CAPICITY
Plant capacity 5,000 (reserve extra water)

No bottles produced per day (say) 2,000

No of bottles sold 1,000

price per product Rs 10

1000*10 = 10,000
Monthly revenue = 10,000*30 = 3,000,00
 OUTFLOW OF MONEY
EMPLOYEES NO AMOUNT

MANAGER 1 30,000 p.m

PRODUCTION MANAGER 1 20,000 p.m

LAB ASSISTANT 2 15,000 p.m

SUPERVISORS 4 10,000 p.m

CLEARK 2 8,000 p.m

MACHINEERY OPERATERS 10 12,000 p.m

UNSKILLED MANPOWER 10 6,000 p.m

RENT ----------------- 30,000 P.M

MACHINERY COST ------------------ 10,00,000

TARGET MARKETING

SRINAGAR JAMMU
 Research & Development

Research work to develop the

technology of recycling the
waste water into safe drinking
water in a cheaper way.
CHANNEL STRATEGY
 CUSTOMER SERVICES

The company will do customer service in the following ways

The company will establish the customer care where customer

can call and can book their order

The company will also establish the website through which

customer can order

The company will also establish retail outlet to expand its

business
The company will also take bulk order and advertise itself