CONTINUED….

EMPLOYEES

This graph shows the total

number of Apple employees
as of the end of each
financial year for the
company from 2005 through
to 2018. As of 2018, the
total number of Apple
employees had reached
more than 132 thousand
(only counting full-time
equivalent).

132,000
TYPE OF PRODUCTS OR
SERVICE.
Apple Inc., incorporated on January 3, 1977, designs, manufactures and markets mobile
communication and media devices, personal computers and portable digital music players. The
Company sells a range of related software, services, accessories, networking solutions and third-
party digital content and applications. The Company's segments include the Americas, Europe,
Greater China, Japan and Rest of Asia Pacific. The Americas segment includes both North and
South America. The Europe segment includes European countries, India, the Middle East and
Africa. The Greater China segment includes China, Hong Kong and Taiwan. The Rest of Asia
Pacific segment includes Australia and the Asian countries not included in the Company's other
operating segments. The Company's products and services include iPhone, iPad, Mac, iPod, Apple
Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS),
OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and
support offerings.
The Company sells and delivers digital content and applications through the iTunes Store, App
Store, Mac App Store, television APP Store, iBooks Store and Apple Music (collectively Internet
Services). The Company sells its products through its retail stores, online stores and direct sales
force through third-party cellular network carriers, wholesalers, retailers and value-added
resellers. The Company sells a range of third-party Apple compatible products, including
application software and accessories through its retail and online stores. The Company sells to
consumers, small and mid-sized businesses and education, enterprise and government
customers. iPhone is the Company's line of smartphones based on its iOS operating system.
iPhone includes Siri, a voice activated intelligent assistant, and Apple Pay and touch ID on
qualifying devices. The Company offers iPhone 7 and 7 Plus, featuring new camera systems,
stereo speakers and water and dust resistance. The Company also sells iPhone SE, which has a
four-inch Retina display. iPhone works with the iTunes Store, App Store, iBooks Store and Apple
AIMS AND OBJECTIVE OF
THE WEBSITE.
Online operation is designed to help the business achieve its
aims and objectives. These includes:

Profit maximisation by increasing sales and revenue.

Market growth by offering goods and services on global scale.

Increasing market share by selling more than their

competitor.

It is important that a business is clear about what it wants to

achieve and can also identify its target customers, because
these factors will influence both its online activities and the
features on the website.
HOW THE WEBSITE ATTEMPTS TO
INTERACT WITH THE USER
Page -

Support -
HAVE A QUESTION ? ASK THE COMMUNITY
HOW THE WEBSITE GAINS THE
ATTENTION OF THE USER.

https://www.apple.com/uk/?afid=p238%7CsaOVFdZd6-dc_mtid_187079n
c38483_pcrid_327393296139_&cid=aos-uk-kwgo-brand--slid--bran-ap
ple-e-product-

On apple official website they posted their new phone

informations and the future data of the phone which help them
to attract customers and make them visit on their website.
HOW THE BUSINESS HAS AMENDED

In 2006, Google had just launched Docs & Sheets to compete

against Office, MySpace was still a thing, Facebook opened up its
platform for the first time to people who weren't students, Twitter
Launched as "the SMS [short message service] of the internet,"
and the iPod was the primary tech innovation offered by Apple
beyond its computers. It sold 39.4 million units that year, with the
portable music player representing 40% of total revenues. A lot
has changed over the past decade, and Apple is a markedly
different company today than it was back then.