The Proposed

Cultural-Based
Instructional Material
of English for
Economics and
Business Students
By: Karlina Karadila Yustisia
I. Introduction
II. Objective of the Study
III. Specification
IV.Result of Questionnaire
V. Development of Materials
VI.Media

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 “
I. Introduction

• The importance to tuck in some cultural values in teaching

English is essentially needed
• Rarely does one hear of culture being incorporated in the ESP
syllabus without exception English for Economics and Business.

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 “
II. Objective of the Study

Target Learning
Product
need need

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 “
III. Specification

Standar Kompetensi : Mahasiswa mampu memahami macam-macam bacaan

berbahasa Inggris dalam konteks ekonomi khususnya di bidang Ekonomi
Pembangunan, mengembangkan kosa kata, dan pembahasan struktur bahasa Inggris,
mengekspresikan kembali bacaan teks dalam bidang Ilmu Ekonomi

The focus of the learning objective in

Economics and Business Faculty at
University of Merdeka Malang is about
reading comprehension
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 “
IV. Result of Questionnaire

• The materials are already in line with the study program

(Economic Development)
• The materials about culture were still in lack

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The former coursebook “

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 “
V. Development of Materials

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 English-
English

“
Cultura idioms
l issue

Online
discussion
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VI. Media

▪ Highly motivating
to interact socially
▪ correlated with
special intelligence
and linguistic
intelligence
▪ influence later on
job searching
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