Task 1

KNOW YOUR COMPANY’S ATTITUDE TOWARDS OPERATIONS

Assess operations maturity of your company to understand its

orientation and attitude towards operations.

Based on observations, suggest how organization should re-orient its

attitude towards operations (if necessary), determine the stage of ops
maturity, and/or enhance its operational maturity.
(Apply HAYES AND WHEELRIGHT’S FRAMEWORK)
Internally Neutral
Externally Neutral
Internally Supportive
Externally Supportive
 Task 2
IDENTIFY NEW OR UNDER-PERFORMING PRODUCT(S) / SERVICE(S)

Choose a product/service which has any of the below:

1. Severe competition
2. Growth Plan
3. Dynamic business environment
4. Customer dissatisfaction/complaints
5. Declining sales performance/market share

Conduct a research to identify a brand/product/service that

satisfies any one or more of the above aspects
 Task 3
IDENTIFY OPERATIONS PERFORMANCE OBJECTIVES AND
UNDERSTAND THEIR RELATIVE IMPORTANCE

1. Know the intended market positioning and business

strategy of the brand in current (or) future markets
(extract from company reports, cases, news, articles, etc.)
2. Identify the PLC stage of the product/service
3. Determine market requirements (or) competitive
dimensions for identified product/service
4. Categorize competitive dimensions into Order Qualifiers
and Order Winners
5. Determine operations performance objectives (Quality,
Cost, Speed, Dependability and Flexibility). Analyze their
relative importance. Create a polar diagram.
Conduct a market research for points 2 & 3.
 TASK 4

ASSESS THE CURRENT OPERATIONS STRATEGY

1. Determine current operations strategy for the product/service

(Apply Terry Hill’s Strategy Development Framework)

2. Assess sufficiency & success rate of current ops strategy

a) Identify Market Requirements and Operations Capabilities
b) Verify ‘Line of Fit’ for current Ops Strategy (Draw the ‘Line of Fit’
diagram)
c) Assess gap between current market requirements and
operations capabilities
d) Apply Platt's-Gregory Procedure to know where to focus
e) Apply Importance-Performance Matrix to know where to
improve
f) Analyze from the above
g) Report capability deficiencies and performance areas for focus
and improvement
 Task 5
FORMULATE A NEW OR IMPROVED OPERATIONS STRATEGY

Formulate a feasible & effective Operations strategy

Apply ‘Operations Strategy Matrix’

Plan for developing the new operational capabilities

Plan for deploying the new operational capabilities

Document the whole process and outcomes