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Recent trend in

Advertising
Category:
Level: UG
Introduction

 Advertising is very important in promotion of goods and services

 Various ad patterns are already used

 New trend in advertising – Emotional advertising


Emotional Advertising

Use emotional factors like family values, joy,


surprises, anger and trust to promote their
products instead of focusing on product
features and specifications in the appealing
Focus mainly on things that directly relates to a
consumer’s needs, interests, aspirations and his
emotional state
Why Emotional Ads

India is country with huge and versatile


populations
From different religions and cultures
Advertising industry is old one
Changes in technology, industry and life style
People are going far from their families and
friends
OBJECTIVES

 To understand the concept of emotional advertising

 To find the preference of Emotional advertisements

 To find the difference it has created among the Younger Generations

 To offer possible suggestions to increase the number of semi urban adult


viewers.
Methodology

 Sample design:
500 respondents from different Tehsils of Ratnagiri

 Primary Method
1. Informal interviews
2. Survey based on questions

 Secondary Method:
Advertisement videos
Data analysis and interpretation
(In percentage)
Classification based on Gender
Chart Title
60

50

Male 56 40

30

Female 44 20

10

Total 100 Male Female


Classification based on age

Number of Number of people


Age group
people 35

30

16-20 22
25

20
21-30 32
15

31-40 31 10

41-50 15
0
16-20 21-30 31-40 41-50

Total 100
Recall rate from respondents

Chart Title
Age Recall rate
25

Emotional ads Other ads 20

16-20 20 5 15

10
21-30 21.5 3.5
5
31-40 19 6
0
16-20 21-30 31-40 41-50
41-50 19 6 Recall rate Emotional ads Recall rate Other ads

Total 79.5 20.5


Respondents Share about the ads to
others
Chart Title
Age Share about the ads
20

18

Emotional ads Other ads 16

14

12
16-20 19 6
10

21-30 19 6 6

2
31-40 14.5 10.5
0
16-20 21-30 31-40 41-50

41-50 13.5 11.5 Share about the ads Emotional ads


Share about the ads Other ads

Total 66 34
People positively reacted on ads

Chart Title
Age Positive reaction on brand
20

18
Emotional
Other ads 16
ads
14

12
16-20 18.5 6.5
10

21-30 17.5 7.5 6

2
31-40 15 10
0
16-20 21-30 31-40 41-50

41-50 15.5 9.5 Positive reaction on brand Emotional ads


Positive reaction on brand Other ads

Total 66.5 33.5


People need similar ads

Chart Title
Age Need Similar ads
25

Emotional
Other ads 20
ads
15
16-20 22 3
10

21-30 24 1
5

31-40 21.5 3.5


0
16-20 21-30 31-40 41-50

41-50 20 5 Will take time to see the ads Emotional ads


Will take time to see the ads Other ads

Total 87.5 12.5


People who take time to see the ads

Chart Title
Age Will take time to see the ads
25

Emotional
Other ads 20
ads
15
16-20 19 6
10

21-30 20.5 4.5


5

31-40 19.5 5.5


0
16-20 21-30 31-40 41-50

41-50 21 4 Will take time to see the ads Emotional ads


Will take time to see the ads Other ads

Total 80 20
People watching ads on internet

Chart Title
Age Will take time to see the ads
25

Emotional
Other ads 20
ads
15
16-20 22.5 2.5
10

21-30 22 3
5

31-40 15 10
0
16-20 21-30 31-40 41-50

41-50 16 9 Will take time to see the ads Emotional ads


Will take time to see the ads Other ads

Total 75.5 24.5


People who think advertising influence
on purchasing power of customer
People who think advertising Chart Title
Age influence on purchasing 25

power of customer 20

Emotional
Other ads
ads 15

16-20 20 5 10

21-30 21.5 3.5 5

31-40 19 6 0
16-20 21-30 31-40 41-50

Will take time to see the ads Emotional ads


41-50 19 6 Will take time to see the ads Other ads

Total 79.5 20.5


People who think emotional
advertising is necessary for advertisers
People who think emotional Chart Title
Age advertising is necessary for 25

advertising 20

Emotional
Other ads
ads 15

16-20 19 6 10

21-30 20.5 4.5 5

31-40 19.5 5.5 0


16-20 21-30 31-40 41-50

Will take time to see the ads Emotional ads


41-50 21 4 Will take time to see the ads Other ads

Total 80 20
FINDINGS & CONCLUSION

 1. Most of the respondents are able to recall emotional advertisements.


 2. Majority of the respondents are sharing the emotional advertisements with
others.
 3. Most of the respondents perceive a positive image on the brand because of
emotional advertisements.
 4. Majority of the respondents need more such emotional advertisements in future.
 5. Most of the young respondents are willing to spend their time in watching
emotional advertisements than other advertisements.
 6. Majority of the respondents are watching emotional advertisements in internet.
 7. Most of the respondents are thinking that emotional ads can influence
purchasing power of Customer
 8. Majority of the respondents are think that emotional ads are necessary for
advertisers to increase their profit.
SUGGESTION
 To the Advertising Industry
 There must be sincerity, honesty in practicing advertising profession.
 There should be constant advertising research so that new ideas can be
incorporated and outdated ideas can be dropped.
 Advertising should control wasteful expenditure to avoid wastage of
national and natural resources.
 Advertising industry should follow the ethics. During emotional ad
campaign, they do not misuse customer’s emotions.

 To the Customer
 However, emotional ad campaign is good but customer should aware
about that product quality and brand.
 Parents should take care while purchasing product for their kids based on
ad campaign.