About

Globus
•Launched in January 1998, Globus is a
part of the Rajan Raheja Group
•The Company opened its first store in 1999
at Indore followed by the launch of its
second store in Chennai
•The flagship store in Mumbai was opened
on 1st November 2001
• By May 2008 the chain had expanded to
24 stores
LOGO OF GLOBUS

THE GLOBUS HAS THE LOGO WHICH HAS “GLOBUS” WRITTEN IN A SIMPLE
WAY YET SHOWS A STYLISH FONT AND DEFINES BEING TRENDY .
IT HAS A BACKGROUND COLOUR WHICH IS GREEN
 TAGLINE OF GLOBUS

“FASHION FOR A CHANGING

WORLD”
Globus stores was formed to contribute in the revolution
sweeping the retail industry

Achieve customer delight by offering quality products

and services through a process of continious innovation
and adaptation
 Marketing Mix

Marketing Mix is a business tool used in marketing and by marketers.

The marketing mix is often crucial when determining a product or brand's offer,
and is often associated with the four p’s and seven p’s
7 P’s of Marketing
 PRODUCT
o Handbags from La belle and Carlton London.

o Footwear from Enroute and Carlton London.

o Accessories from Globus.

o Kids wear from Daffodils,Lilliput,Barbie,Catmoss and Ruff.

o Mens wear from Spykar,Mufti,US Polo,Pepe Jeans and

Flying Machine
 PRICE

Affordable garments that are trendy and fashionable

and keeps pace with the changing trends
 PLACE
 Globus has currently 25 stores across 14 cities and towns
in India

 It wants to establish “Globus” as synonym for young and

trendy fashion and therefore it has many more stores to
come
 PROMOTION

 Globus promotes through

newspaper ,magzines and
hoardings
 Along with Fashion weeks and
Kareena Kapoor endorsing the
brand and also its summer and
winter collection and Sale and
offers
 PEOPLE
 Globus emphasizes and values its consumer the most.
 At the same time it makes its staff highly trained so that they can
give assistance to the people.
 It lays stress on long term relations and thus values each and
everyone associated to them.
 PROCESS
 The focus of globus is always on maintaining an edge in
fashion and to keep sharpening their offerings.

 They try and adopt a process which is full of research

and innovation that serves best to the customer.
 PHYSICAL EVIDENCE
 GLOBUS believes on the saying “PRODUCT GETS THE
CUSTOMER TO YOUR STORE THE FIRST TIME , BUT SERVICE
ENSURES HE COMES BACK AGAIN “.

 It ensures quality services to the customers

TARGETING (CONSUMERS)
 Core target group is 18 – 25 years old.

 Also 25 – 35 year old men and women as extended

target since all want to look young.
What we learned ?
 About different strategies of market to survive.
 How to avail product everywhere at affordable price.
 Maintaining good relationship with customer.
 How to compete in today’s Market.