KidZania

What is KidZania? Luha

• Educational concept
• 100% Mexican unique in the world
• 2 to 16 years old
• Xavier López Ancona General Director KidZania
• Play at being adults
• Business partners provide much realism to the concept by sponsoring
various establishments that are in it.
• More than 70 jobs and professions
for ages 2-12
• Sectors that are in a city: services,
trade, industry, communications
and transport
• They get paid
 KidZania

• Giro: Servicios/Entrenimiento/OCIO
• # de Franquicias: 15 en todo el mundo
• Inversión Inicial:$ 15,000,000.00 - $ 30,000,000.00 USD
• Cuota de Franquicia: $ 300,000.00 USD
• Cuota Regalias: Trimestrales sobre la facturación de operaciones
5%
• Costo Total de la Franquicia: $ 700,000.00 USD -
Franquicia de Éxito Internacional
KidZania se centra en 5 aspectos fundamentales del desarrollo urbano:
• Vialidad; Aquí los niños aprenden a manejar de manera responsable, obteniendo
su licencia y conduciendo por las calles de la ciudad en una flota de 250 autos
eléctricos hechos a la escala de los niños
• Medio Ambiente; Experiencia ambiental absorbente, que modela la importancia
de la conservación
• Salud; enfatizar la importancia de la actividad física. Además de enfatizar que los
niños aprendan a tomar decisiones “buenas para ellos” al crear comidas
saludables
• Comunidad; una cultura de empatía y entendimiento para los niños con
capacidades diferentes a través de su inclusión activa en cada carrera y
actividad.
• Civismo; Enseñándoles a los niños como reaccionar en caso de una crisis-
incendio, inundación o terremoto.
 ¿Por qué KidZania?

Ventajas de unirte a la franquicia Kidzania:

1. La franquicia Kidzania representa un negocio altamente rentable.

2. Variedad de usos en las instalaciones de la franquicia Kidzania.
3. Respaldo y apoyo de una marca internacionalmente conocida.
4. Concepto original.
5. Respaldo de marcas líderes
6. Apela a la identidad territorial
7. Un sistema de exportación maduro.
8. Servicio con atractivo atemporal.
9. Plan de expansión claro y agresivo
¿qué incluye el contrato ?

• La primer franquicia que abrieron fue en tokyo con un contrato de

25 paginas el ultimo que firmaron fue un contrato de 230 paginas.
• Inversion inicial: us$ 10000000 a us$35000000
• Cuota de franquicia: us$500000
• Regalias: 5%
• Miembro de la AMF
• Tiempo de reucperacion de la inversion: 6-8 años
Retos con los que se ha enfrentado Kidzania

• Tropicalizacion
• Reto:cultura, diferente ambit d negocio, leyes y regulaciones.
• Solucion: tner un establecimiento de tortillas si estas en mexico,
pero de fideos si estas en tailandia. Poner marcas y productos que
conozcan para que confien en los mismos.
control

• Reto: ejecucion pobre, mal servicio, daño ala reputacion.

• Solucion:controlar diseño y experiencia,estricta supervicion,
controlar propiedad intelectual.
• Competencia:
• Reto: copias
• Solucion: registro de propiedad intelectual, ventaja por ser el
primero, crecimiento rapido, mejor calidad.
6 claves de éxito de kidzania Ximena

CONCEPTO ORIGINAL
RESPALDO DE MARCAS LÍDERES
APELA A LA IDENTIDAD TERRITORIAL
UN SISTEMA DE EXPORTACIÓN MADURO
SERVICIOS CON ATRACTIVO ATEMPORAL
PLAN DE EXPANSIÓN CLARO Y AGRESIVO
A SPIRIT IS BORN juanjo

• This was a world where kids could think and act independently
from adults sharing ideas and gaining knowledge. What the kids
envisioned, was a real world made perfect which ultimately made
it “the place” where kids wanted to be.
RIGHTZ ARE DEFINED Mayra

• It would also empower the kids to exercise their RightZ, which were
defined as fundamental to their belief ’s principles and purpose. Like
points on a compass, these RightZ would be there to guide the kids in
achieving their goals.
• to be
• to know
• to create
• to share
• to care
• to play
• etymology of the name
• KidZania was created by
• combining the word “kid” which
• is short for the German word
• “kinder” meaning children with
• the Latin suffix “ania” meaning
• “land of” and the letter “z”
• which infuses the two meanings
• with a fun, zany quality.
Alex

• The first KidZania City was founded in Santa Fe, Mexico City on
September 1st 1999. While KidZania is for every kid, everywhere
and for all times, it was built in this city first because Mexico City
has the largest population of children in the world.
Industries Mike

• Automotive
• Education
• Entertainment
• Environment
• Financial services
• Health
• Industrial
• Media
• Private services
• Business development centre
• Public services
• Residencial
• Retail
• Transportation
KidZania has its own currency. Paper bank notes
called “kidZos” and coins called “Zents” Lupita
THE KIDZANIAN
PAZZPORT

• KidZanians will receive a

personalized paZZport with
individual data and picture. They
will obtain a hologram sticker for
every KidZania City visited. By
working in different industries,
KidZanians will receive different
certifications – stamp impressions
received in one’s paZZport upon
entering and working in an
establishment.
• KidZania Santa Fe
• Foundation date September 1, 1999
• Footprint area (m2) 4,110
• Construction area (m2) 8,434
• Number of establishments 62
• Number of professions / roles 102
• Government workers 418
• Simultaneous tourist capacity 2,000
• Average tourists per year 600,000
Industry Partners
• KidZania Monterrey
• Foundation date May 16, 2006
• Footprint area (m2) 4,570
• Construction area (m2) 7,870
• Number of establishments 61
• Number of professions / roles 84
• Government workers 283
• Simultaneous tourist capacity 1,800
• Average tourists per year 300,000
• KidZania Cuicuilco
• Foundation date May 30, 2012
• Footprint area (m2) 14,000
• Construction area (m2) 20,435
• Number of establishments 93
• Number of professions / roles 120
• Government workers 700
• Simultaneous tourist capacity 4,000
• Average tourists per year 700,000
Industry Partners
KidZania in Dubai

• KidZania Dubai activities are designed to learn about working and

having a career and are introduced to the fundamentals of
financial literacy and how society functions.
• KidZania Dubai encourages kids to learn:
• Socialization skills
• Mutual co-operation
• Teamwork
• Self-esteem and respect.

• Their creativity shines, they learn independence, develop

decision-making skills and participate with their community – all
skills that they will need to succeed as adults.
• Opening date of Kidzania Sunday 10 January 2010.
• Total area of KidZania Dubai is 80,000 sq feet, with life-size
(children's life-size) buildings, shops, and roads.
• Children can choose from up to 70 different roles to play, and get
to dress up as their chosen occupation.
• Kidzania Dubai first announced in July 2005 as a $50 million dollars
project (which ranks at the most expensive franchise), back when
the Dubai Mall was expected to open in mid-2007.