PRESENTATION

ON
TECHNOLOGY &
MANAGEMENT OF
TECHNOLOGY

BY: GROUP - 1
 TECHNOLOGY
“Technology can be defined as all the knowledge,
products, processes, tools, methods and system
employed in the creation of goods or in providing
services.”

“Technology is the way to do things”.

Classification of Technology
New Technology:
Emerging Technology:
High technology:
Low technology:
Medium Technology
Appropriate Technology
Codifies Versus Tacit Technology:
Tacit technology has no uniformity usually based on
experience. So, remains in the mind of its developer.
Management
Management is an art and some extend technology.
It is an art of carrying on business. It involves directing
and controlling and organizing, steering it towards
achieving its objectives.
Management is also an technology as it is means by
which desired goals of an enterprise are achieved
management functions in an organization includes
planning, organizing, motivating and controlling activities
of the organization.
By Fredrick Taylor.
Management of Technology
Management of Technology is an interdisciplinary field
that integrates Science, engineering and management
knowledge and practice to focus on generating wealth.

Natural
Science

Engineering Social
MOT Science

Business Industrial
Theory Practice
Factors contributing to wealth creation
Labor

technology
Natural
resources

Wealth
Creation

Capital Market

Public and
Environment
Policy
 The technological environment

Technology can be defined as the method or technique for

converting inputs to outputs in accomplishing a specific task.
Thus, the terms 'method' and 'technique' refer not only to the
knowledge but also to the skills and the means for accomplishing
a task. Technology can be classified in several ways.

Technology can be transferred from person to person, industry to industry

and government to government, although the government of any country
generally plays the most important role in facilitating the transfer process.
Contacts amongst students from different countries are also a means of
technology transfer as are journals, books, technical and professional
publications, trade magazines and product pamphlets 
 TECHNOLOGICAL LIFE CYCLE

The most important concept for an enterprise to monitor is:

Technology life cycle cycles.

When technology reaches the market, it generates income.

technology under development has no real income- producing value.
Technology under shelf provides no return

For any product or technology there is a finite life, it may be measured

in decades or even centuries but eventually it gets old and something
comes along to replace it.

It is obvious with some of today's computer and communication

technologies this life cycle is very short and may be measured in months
rather than years
 DECISION INNOVATION PROCESS(DIP)

DIP means total hardship,we are taking out to design a new invention.
The market policies depend upon the DIP.
Technology life Cycle
Physical limit
Technology
Improvement
Period
Techno logy Performance

New Mature
Invention Technology
Parameter

period Aging
{Embryon
ic)

Growth

Time
The degree to which innovation is
perceived to be offering better advantage
than does existing practice. Ex. Less
expensive method of producing a
product
The degree to which the innovation is
compatible with the value and needs of
the user.
The example of physician : trail basis
medicine.
The example of dish: eg. Tata sky.
 Stages

From a layman's perspective, the technological maturity can be

broken down into five distinct stages.

1. Bleeding edge - any technology that shows high potential but hasn't
demonstrated its value or settled down into any kind of consensus.
Early adopters may win big, or may be stuck with a White elephant
2. Leading edge - a technology that has proven itself in the marketplace
but is still new enough that it may be difficult to find
knowledgeable personnel to implement or support it.
3. state of the art - when everyone agrees that a particular technology
is the right solution.
4. Dated - still useful, still sometimes implemented, but a replacement
leading edge technology is readily available.
5. Obsolete - has been superseded by state-of-the-art technology,
maintained but no longer implemented.
Life cycle Of Technology and Product
a. Concept design
A. Technology development
prototypes
B. Application Launch
b. Product
C. Application Growth Launch
D. Mature Technology c. Product
E. Technology Substitute Growth
F. Technology Obsolescence d. Mature Stage
(end) e. Substitution
product
f. Product
Obsolescence.
 Innovation Opportunities
Opportunities for Market Pull
of technology Push
 Technological change

Technological change (TC) is a term that is used to describe the

overall process of invention , innovation and diffusion of technology
or processes
TC is the invention of a technology (or a process), the
continuous process of improving a technology (in which it
often becomes cheaper) and its diffusion throughout industry
or society.
 EXAMPLE

Technology for Heart Attacks

To demonstrate the nature of the analysis, we consider one example in detail:
technological change in the treatment of heart attacks. A heart attack is an
acute event characterized by the occlusion of the arteries that supply blood to
the heart. Without adequate oxygen, part of the heart muscle dies within
hours. The task of medical treatment is to limit immediate damage to the heart
and, in the longer term, to prevent further episodes.
Because heart attacks are severe, all known heart attacks that are not quickly
fatal are treated. Thus, we do not worry about selection into the sample. Much
work has been done on the costs and benefits of technological change in heart
attack care, including some by us and coauthors Joseph Newhouse and Dahlia
Remler.[7] We extend those results here.
INNOVATION DYNAMIC AT
FIRM LEVEL
 FIRM LEVEL
At level of an individual firm technology change may
be described as a process of a problem solving
Here we can identify four stage in the process
of problem solving .
(1) Problem Recognization
(2) Technology selection
(3) Solution Development
(4) Commercialization / Implementation
 DRIVERS OF INNOVATION

Firm innovate in response to environmental

demand or opportunity to shape the environment.

DRIVERS

PROCESS

OUTPUTS
On the other hand to the environmental factor very
frequently stimulate innovation -:

(A) Market Factor

(B) Input Factor
Process Of Innovation
Ther are two different types of innovation process-:

(1)Market Pull

(2) Technology Push

Market Pull
It is the technology advancement of technology
oriented primarily toward a specific market need and
only secondary toward technical need .
Technology Push
It is the advancement of technology oriented
primarily toward increased technology performance
and only secondary toward specific market need .In
this case of innovation the opportunity presented by
new tachnology advance stimulate a firm search for an
application .
Type Of Innovation Output
The classification lead to four major type of
Innovation-:
(1)Incremental
(2)Modular
(3)Architectural
(4)Radical
Characteristics Of Innovation Firm
We can identify four major classesof organization
characterstics

(1)Organization Structure
(2)Resources
(3)Openness to external information
(4)Informal internal communication.
Thank You !!!