PR ACTIVITIES FOR

COMMONWEALTH GAMES 2010

|




 a


= To promote CWG 2010

= To create a positive image about the CWG 2010
= To spread awareness among the masses what
exactly are CWG
 u  

= Press Conferences
= Social media
= Innovative schemes
= School, colleges and universities involvement
= Corporate sponsorships
= India ± ingenuous activities
= Outdoor PR activities
  

u 

= For the launch of the mascot

= New Sports introduced in this CWG edition
= Queen Baton relay
 ?
 

 Create website , make it user

friendly & interactive

 It should have detailed

information about Delhi

 Add RSS feed on the website

 Give an option of newsletter

subscription

 Add testimonials by customers

on the website
 Cont«

= Send emails to people & manage the effectiveness of the email

campaign, inform people about various events via email
= Google ad words ± advertise on goggle
= Advertise on social media sites like facebook , twitter and my
space
= Polls and suggestion sections on these profiles
= Video content that includes interviews of the people associated
with the games can be uploaded with video sharing sites such as
YouTube
= EM to be send to all the companies so that forward it to their
employees. This would be telling them about the traffic control
during the CWG
 O ?

 Special Buses to be run on the

roads of Delhi with complete
branding of CWG
 These buses will play AV¶s
highlighting CWG
 Bus tickets and railway tickets
advertising CWG
 Video games can be developed
 Browser based online games
= Cultural festivals in tourist locations promoting
CWG(India gate and Qutab Minar)
= Training Program for Volunteers for CWG to be done by a
reputed university
 ?




  




= School / College programmes like Shera Mera Dost
will be prepared to educate school children about the
games.
= Motivate children to participate in the events related
to the country as young active citizens
= They can also have special sporting events
= Posters and banners will be distributed in Schools and
colleges
= Mascot Shera visits schools (kids) like mothers pride...
 › u  

= Promoting CWG through

street plays in rural areas
= Conducting fun games,
telling about CWG games,
trying to spread the
importance of sports
 O
O  u  

Street plays highlighting Heritage of

India

Advertise and promote CWG through

traditional games like wrestling, kho-
kho and kabaddi

We can organize small sports events

in rural areas and these games can be
part of it
 a  › 

= Shera drop box can be installed at various schools and

colleges where people can write a personal message to
their favorite commonwealth games athlete
= Competitions and contests in busy market areas and
malls.
= Winners to be given free tickets to the event
= Celebrities, sports legend and athlete can be asked to
promote CWG
 Cont«

 We can have mascot, games slogans written on

bus stops, railway stations
 Giant screen will be installed in major areas of
Delhi which will be used to show live matches,
events updates
 u  ?



= Tie up with various brands

1. Travel partner - Air India
2. Radio partner - 92.7 Big Fm
3. Food and Beverage partner ± Pizza hut
