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Google offers useful business tools that may help you to run your
business in a better way. For instance, you can get customized email
domain, find a partner for your business or if you have a striking
business plan, get Google to invest and support the idea into fruition. To
know more about what Google has for your business take a look below at
Google business tools:
Online collaboration is now possible and made even more viable with plenty of
online tools by Google. Whether you are a remote worker, a student or an office
worker, having access to these editing tools, spreadsheets, messaging services
and other tools and services can help make the process smoother.
. Google has built an unorthodox management model that
is based on six management principles .
■ Dynamic capabilities. The company’s ability to integrate, develop, and reconfigure internal and
external competencies in order to meet rapidly changing surroundings.
■ A continuously changing organization. If you delay taking action until problems arise, you will act too
late. The organization should be permeated with a proactive approach to change.
■ A people-centric approach. The company is people-centric, focusing on the individual and liberating
his or her innovative power. This principle is based on a belief that people want to be creative and that
a company must provide them with a setting in which they can express their creativity.
■ An ambidextrous organization. Continuous innovation must combine two different forms of
organizational logic within the same organization. These are daily production, which works best with a
conventional planning-and-control approach, and innovation, which requires greater freedom,
flexibility, and a more open attitude toward experimentation.
■ An open organization that networks with its surroundings. A company can be more or less open to
integration with its surroundings. Continuously innovative companies have permeable limits and have
a constant and conscious exchange of information with their surroundings.
■ A systems approach to work differs from the conventional linear way of working. A systems approach
requires a holistic view and understanding of the whole corporate system (that is, the organization)
and how the different components in the system influence each other.
■ Innovation can be defined "as an
approach or an innovative idea that
can be completely new or an
improvement of something that
already exists, it is a refreshing
perspective that will challenge
many who simply cannot see
beyond what their own experience
tells them that think or do "
■ Google keeps innovation as its
priority. Google understands that
everyone is looking for something
different because of the diversity in
culture, traditions and
standards. To understand the
needs of 597 million customers,
Google offers the best possible
offer products.
Google process is unique and different from
competitors
■ The remarkable progress of Googles is in its process, the organizational structure and organizational culture
■ Google has created a strategic Vision. Creating and expanding knowledge is the key word for Google's
success and they believe that fundamentally improving knowledge and sharing it with others shows their
knowledge management skills.
■ Google is one of the few companies that shows how technology can be combined with organizational
culture. The organizations are structured according to their objectives and their culture. The organization is
structured as different departments with employees for different functions and responsibilities.
■ Google maintains a minimum hierarchy and redefines management with small teams, innovation and
decentralization. The products are being developed by small teams and each team is looking for the next
breakthrough. Studies and organizational management are treated with an organizational culture that
includes attitudes, beliefs and values, experiences of an organization.
■ Google is the organization that does not take anything more seriously than search. Generating the idea that
the work must be challenging and the challenge must be fun.
Factors to Consider
for Differentiation
■ By mid-century, there will be 9 billion people on the planet who will consume
more and more resources and lead increasingly complex lives
technologically. Services like Google Earth have the potential to turn ordinary
people into oceanic conservationists
■ Google is on the verge of a technological advance that can transform your
relationship with us. Google is recognized as the world leader in the search for
information. Handles about 90 percent of Internet searches. When we want to
know something, most of us turn to Google. The rapid evolution of mobile
technology has brought new opportunities to a company that generates annual
revenues of over $ 50 billion.
■ It started, just 15 years ago, as a service that allowed you to enter a request on a
personal computer and receive links to sites. Associated webs Things have
changed. Soon Google expects to have the omnipresent presence of a personal
assistant that never stops working, able to converse naturally in any language.
Google to ensure success
■ What changes, if any, would you make to your current process, products and / or services to
ensure success?
■ Personally, I think Google culture is an idea about the human condition. People look for
meaning in their work. People want to know what is happening in their environment. People
want to have some capacity to shape that environment, Google has cultivated a creative and
passionate workforce that holds the key to the company's innovation.
■ Any company can benefit by learning how to attract and better manage innovators,
encourage commitment and, ultimately, lead to success.
■ Google is providing all digital elements we need and some of its popular products
are Gmail,Google maps, Chromebook, Glass and Nexus.
■ CONCLUSION
■ If we think of all Google's products, we can see that it's not just a search engine but much
more. It even has a project to provide the Internet to everyone in the world called
“Project loon.” The project uses high-altitude balloons in the stratosphere to create a high-
speed wireless network. Another amazing project of Google, right? We should admit that
Google's products are much better than even the products we pay for. This is another
indicator of Google's success
■ Present a Video Google's best kept secret: Annika Steiber at TEDxKiruna
■ https://www.youtube.com/watch?v=Kjoq-M4_Zh0
Thank You
Bibliography and References
Stieber, Annika. The Google Model. Managing Continuous Innovation in Rapidly Changing World. Kindle Edition Abril de 2014.
Savola Alberto, Copeland Patrick. Entrepreneurial Innovation at Google. Published by the IEEE Computer Society 0018-9162/11 2011.
Gregory, Lawrence. Business Management, 10 Decisions of Operations Management Productivity. University of Illinois, Champaign,
Illinois, USA). 2004.