Hindustan Coca-Cola

Beverages Private Limited

Presented By
Anuradha Nayak
3rd May, 2007
Flow Of Presentation
 Coca-Cola
 About the Company
 Products
 Project
 About The Product
 Methodology: Sampling
 Findings
 Suggestions
 Take Back Home
Coca-Cola

 Born on May 8th, 1886, Georgia, Atlanta

 Introduced by Dr. John Syth Pemberton

 Name suggested and penned down in the

unique script by Frank M. Robinson

 Was sold to Asa G. Candler in 1888

 1916- Birth of the trademark contour bottle

About The Company

 Abandoned India in 1977

 Re-entered Indian market on 26th October, 1993

 Agreement with Parle

 100% owned subsidiary HCCBPL

 7000 Employees

 27 COBO, 17 FOBO and 29 Contract Packers

Products
Project

Perception of consumers
towards
Minute Maid Pulpy Orange
About The Product
 Introduced in 1945 by Florida Foods

Corporation
 Taken over by Coca-Cola in 1960

 Exists in 60 countries

 Introduced into India on 19th of February,

2007 in Hyderabad
Methodology: Sampling

 Sample Size – 696 Consumers, 331 males and

365 females

 Age Range – 5 years to 75 years

 Location – 7 Food World Outlets in

Bangalore
Findings
Opinion of people on Minute Maid Pulpy Orange

15%

11%

66%
8%

Liked Average Mix Reaction Disliked

Findings

 Opinion based on Gender – No significant difference

 Age Groups 5 years to 55 Years – More than 50% of

Consumers liked the product

 Children, College - goers and Housewives gave

positive reactions
 Senior citizens – More than 60% of the consumers

gave negative feedback

Suggestions

 Advertisements targeting entire family

 Lower prices

 Promotional strategies

 More flavors

 Introduction of smaller packs

Take Back Home

 Good amount of Exposure

 Understanding of the Market and Consumers

 Development of Communication Skills

 High levels of patience

 Upholding of relationships
Thank you