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NO NAME MATRIC NO.

1 SITI HAJAR BINTI BUYANI 4155002981


2 THEVARANI A/P GOVINDAN 4154007771
3 NURHASZIRA BINTI HAMZAH 4155002311
4 NURALIYAHVINA BINTI SUHARTONO 4155002201
5 NUR ATIQAH BINTI AZMAN 4155000161
Nature of business

Jalour is a company which delivers delicious and colourful “roti jala”


along with some authentic condiments.

Mission

Our mission is to let the consumers experience an authentic taste of “roti


jala” along with the local-styled condiments and establish the brand
name successfully to the public in future. We want to franchise the
business throughout Malaysia and provide more job opportunities.

Vision

Being the leader of the traditional Malay cuisine in Malaysia and also in
the world.

Location

No. 6-1, Jalan Kasuarina 9, Bandar Botanik, 41200 Klang, Selangor


REASON FOR SELECTING THE PRODUCT
• Make a move to create variety of the traditional food in Malaysia.
• To avoid the extinction of traditional food to the new generation.
• Roti jala are easy-to-eat and actually a simple dish
• Roti jala also very suitable for consumption during the morning or evening.

OBJECTIVE OF JALOUR
• Introduce and offer the higher of quality to all product that our company
provide.
• To ensure the traditional malay food product are recognized by future
generation as well as foreigners.
• Introduce the best service to customer and ensure that services are compliant
and avoid any complain from the customers.
The need for the
product

Target Market
Communication

MARKETING 4Ps
PLAN Product

Sample of Jalours
Identify the Marketing strategic
customer

Do the research
• Market,
competitor &
company
analysis
MARKETING PLAN
• THE NEED FOR THE PRODUCT
• Branding : Jalour
• Logo
• Tag line: “deliver it colorfully”
• Follow the trends of people who want something new
• The product should be in line with the customer's trends and tastes
• Maintaining traditional recipes
• Producing a variety of flavors of taste
• Make sure marketing is running smoothly in the process of promoting the product.
• Ensuring that the roti jala is able to compete with other products.
TARGET MARKET

Geography Demographic
• Location: Taman • Target all levels of
Botanic Klang. society
• Strategic location • Suitable for all society
because near the GM • Price, age and income
Klang of everyone suitable
• Easy to find out the for people to buy our
location product
Behavior Context and
• Based on needs, Condition
benefits, use • Use digital targeting
opportunities • Customers visiting GM
• Buying frequency, Klang
customer loyalty,
buyer willingness.
4PS FOR JALOUR

Product Place Price Promotion

• Quality – • No 6-1, • Suitable • Branding


use high Jalan price for all -Brand
quality raw Kasuarina 9, group of Name:
material Bandar people Jalour’s
• Design – use Botanik, • 5 Pieces • Tag line:
the variety 41200 Klang RM4.00 with “Deliver it
of colors , Selngor. the sauce colourfully”
along • Strategic • Each pieces • Banner,
condiments. place RM 0.80 website,
• Near to GM social
Klang media,
• New place Flyers
SAMPLE OF MARKETING
TOOLS USED
SAMPLE OF JALOUR MARKETING STRATEGY
• DO THE RESEARCH - DETAIL ANALYSES OF THIS THREE AREAS
• MARKET ANALYSIS
Market Share
50%
45%
40%
35%
30%
• BEFORE ENTERED THE MARKET
25%
20%
15%
10%
5%
0%
Year 1 Year 2 Year 3
Warung Pak Din lontong Klang Coffee Ink D'Garuda

Market Share
35%

30%

25%

20%

15%
• AFTER ENTERED THE MARKET.
10%

5%

0%
Years 1 Years 2 Years 3
Jalour's Warung Pak Din Lontong Klang Coffee Ink D'Garuda
Competitor Analysis
Restaurants Uniqueness
Variation colors in roti jala
Not many competitor produce roti jala (the scale is small)
Jalour Easy to find out the restaurant
Restaurant fast food is other competitor
Have 50 variation on traditional cake
Warung Pak Famous in curry puff cheese
Din Affordable price
Atmosphere like in the village and home
Produce the lontong, nasi lemak
Suitable for breakfast
Lontong Klang Affordable price
Atmosphere like in the village and home
Have a many variation coffee
Suitable for coffee lovers
Coffee Ink Have a modern variation of cake
More to hipster style
Produce the lunch product
D’ Garuda More produce the Indonesian dish
Restaurant in GM Klang
COMPANY ANALYSIS

Ensuring that
Ensuring the Using
the product
vision and Making sure financially,
produced
mission vision everything orderly and
reach the
reaches the goes well. without
desired
desired level waste.
quality level.
Use
technology Comparison
Market place
best in with
condition
promoting competitors
the product
Identify the customer- our target customers
• Geography- klang and shah alam
• Demographic- all society
• Behavior- base on need such as wedding ceremony
• Context and condition- economic condition

Product- examine our product in market place


• Uniqueness of product
• Quality product
• Condition product in market place

Communication – method that our company use.


• Use the social media
• Voice of customer
• Use the whatsapp
MANAGEMENT
AND
ORGANIZATIONAL STRUCTURE
JALOUR apply general partnership during the start up
of this business entity. A general partnership is where
all partners participate to some extent in the day-to-
day management of the business.

A general partnership is the arrangement by


which two or more persons agree to share in all
assets, profits and financial and legal liabilities
of a business. Such partners have unlimited
liability, which means their personal assets are
liable to the partnership’s obligations. In fact,
any partner can be sued for the entirely of a
partnership’s business debts.
Organization
structure

COOK 1 COOK 2 RUNNER


Management team
• To plan, implement and control the
overall management of the business.
• To plan and monitor the strategic
progress of the business.
• To be accountable for the overall • To develop and analyse information to
GM performance of the business. assess the current and future financial
status of firms.
• To evaluate financial reporting systems,
accounting and collection procedures,
and investment activities, and make
HOF recommendations for changes to
procedures, operating systems, budgets,
and other financial control functions.
• To supports operations by supervising staff; planning,
organizing, and implementing administrative systems.
• Maintains administrative staff by maintaining a safe and
secure work environment; developing personal growth
opportunities.
• To provides supplies by identifying needs and
HOA communication systems.
• To develop pricing strategies, balancing firm objectives
and customer satisfaction.
• Able to use latest trends, technologies, and methodologies
in graphic design, web design, and production.
• To formulate, direct and coordinate marketing activities
and policies to promote products and services, working
with advertising and promotion managers.
HOM

• Ensures that the machinery and equipment used


have the ability to produce goods and services for
the client at an acceptable standard.
• Obtain the requirements for logistics and
coordinate with the finance department to obtain
the necessary approval for the budget.
• Interact with the employees, prepare reports on
the current condition of logistics, and decide on
HOO the next course of action.
 Jalour as a whole wants to practice transparency in all level of the
organization structure. This indicates that all employees and the
management will have a chance to voice out their perception and
also have the knowledge on all the ongoing processes of the
business.

 This is done by involving all employees during the discussions and decision making. For
example, the feedback given by the lowest level of employees in term of the operations will
alert the management team on how the resources should be purchased and managed. Other
than that, management team will also be able to understand the needs and wants of the
consumers and able to fulfil them through the production.
OPERATIONAL
PLAN
Description of company’s production/operation

• To produce the highest quality product as efficiently


as possible.
• Our target is to ensure that our service are the best
in quality and able to satisfy our customer’s need
and wants.
MANUFACTURING/PRODUCTION PROCESS
PLANNING
MANUFACTURING/PRODUCTION PROCESS
WORK FLOW (FLOW CHART)
PHYSICAL PLANT-BUSINESS LOCATION, SITE
PLAN AND LAYOUT
• NO. 6-1, JALAN KASUARINA 9, BANDAR BOTANIK, 41200 KLANG, SELANGOR
LAYOUT

SITE PLAN
Material Quantity Price per unit Total
Flour 420 packet Rm2.30 Rm966
Flavors 3 bottle Rm14.75 Rm44.25
- chocolate
“Hershey”
Colorings 4 bottle Rm2 Rm8
- yellow
- red
- chocolate
- green

LIST OF RAW Egg 1800 Pcs Rm8.99 Rm539.40


chicken 7kg Rm5.99 Rm41.93

MATERIAL
Anchovies 7kg Rm16 Rm112
Onion 6kg Rm4.39 Rm26.34
Chicken curry 2 packet Rm4.35 Rm8.70
powder
Curry leaves 1kg Rm2.99 Rm2.99
Dried chilies 4kg Rm6.99 Rm27.96
Coconut milk 4kg Rm10.95 Rm43.80
Ginger 1kg Rm7.99 Rm7.99
Cooking oil 10kg Rm20.39 Rm40.78
Sugar 2kg Rm2.85 Rm5.70
Salt 350g Rm0.40 Rm0.40
Tamarind 1kg Rm4.99 Rm4.99
Spice 500gram Rm4.29 Rm21.45
Total     Rm1902.68
GANTT CHART FOR OPERATION
Key FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
Stage ‘18 ‘19
Descripti
on
Purchasin X X X X X X X X X X X X
g raw
materials
Receiving   X X X X X X X X X X X
orders
Preparing   X X X X X X X X X X X
the
orders
(cooking)
Serve to   X X X X X X X X X X X
customer
s
FINANCIAL PLAN
LOAN REPAYMENT
Payment option fixed term loan

   
1st monthly payment RM1,160.00
   
Loan amount RM100,000.00
   
Annual Percentage Rate 3.90%
   
Term 10 years
   
Total payments RM139,200.00
Total interest RM39,200.00

Ending balance RM0.00


INCOME
  STATEMENT
PRO FORMA INCOME STATEMENT FOR JALOUR
   
  2018 (RM) 2019 (RM) 2020 (RM)
Sale   487,100   612,970   612,970
Purchase   -190290   -225748   -225748
             
Gross profit   296810   387222   387222
Less: Expenses            
Building Rent 1500   1500   1500  
Working Salary 21659   21659   21659  
Front desk 850   850   850  
Stir machine 350   350   350  
Bill Water 1800   2000   2000  
Bill Electricity 9600   10560   10560  
Transportation 500   1000   1000  
EPF 2530   2530   2530  
Promotion 1,200   1000   1000  
Socso 111   111   111  
Depreciation 0   7,800   7,800  
    40100   49360   49360

Net income   256710   337862   337862


PRO FORMA STATEMENT OF FINANCIAL POSITION FOR JALOUR

YEAR 2018 (RM) 2019 (RM) 2020 (RM)


ASSET      
FIXED ASSET (non-current
   
asset)  
Stir machine 300 300 300
Freezer & soft drink
350 350
refrigerator 350
Furniture 8500 500 500

BALANCE
Air conditioner 4000 4000 4000
       
       

SHEET Current asset


Cash in hand
 
10,000
 
10000
 
10000
Bank 100,000 100,000 100,000
Total asset 123150 115150 115150
       
Owner equity      
Capital 0 0 0
Retained earning 10575 17035 26495
liability      
Bank loan 100,000 86,080 72160
Trade payable 12575 12035 16495
Total equity & liabilities 123,150 115,150 115,150
YEAR 2018 2019 2020
CASH INFLOWS      
Owner's capital ( cash) 0 0 0
Bank Loan/Term Loan 100,000 0 0
Cash Sales 487,100 612,970 684,240

CASH FLOW TOTAL CASH INFLOWS 587,100 612,970 684,240


CASH PAYMENTS      
STATEMENT Capital Expenses
Machinery/Equipment
 
4,650
 
 
 
 
Furniture & Fixture 3,100    
  7,750    
Administrative Expenses    
Salaries 259,908 259,908 259,908
EPF & SOCSO 31,689.00 31,689.00 31,689.00
    291,597.00 291,597.00
Marketing Expenses      
Promotion 12,000 13000 14500
  12,000 13000 14500
Operational Expenses    
Raw Material 48,000 48,000 48,000
Financial Expenses      
Principal 20,000 20,000 20,000
Interest Loan Repayments 39,200 39200 39200
  59,200 59,200 59,200
TOTAL CASH OUTFLOWS 418,547.00 411,797.00 413,297.00
EXCESS/(DEFICIT) 168,553.00 201,173.00 270,943.00
OPENING BALANCE 0 168,553.00 369,726.00

ENDING BALANCE 168,553.00 369,726.00 640,669


THANK YOU

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