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( This project is about the analysis of Online Travel Industry

and its meaning

( Indian Online Travel Industry and its growth

( Main Focus of the report is on Yatra Online Private

Limited

( Market share of Yatra.com in Indian Online Travel Industry

( Various Online Travel Agencies in India

 
   
( To comprehensively analyze the Online Travel Industry

( To find out the market share of Yatra.com in Indian Online

Travel Industry

( To get some knowledge about the Online Travel Industry

 
  
( It has been a major social phenomenon of societies all over
the world
( Driven by the natural urge of every human being for new
experiences
( It act as an instrument of economic development and
employee generation
( Globally large service industry in terms of gross revenue and
foreign exchange earnings.
( Stimulates other economic sectors like agriculture, transport,
construction etc.
 

 

( It is the largest service sector in India

( Contribution of 6.23% to the national GDP & 8.78% of the

total employment in India

( Revenue generated from tourism was about US$100 billion in

2008 which is expected to increase to US$275.5 billion by
2018 at a 9.4% annual growth
 
 
( It is a collection of tourists services activities that combines
with E-Commerce via internet

( It is considered as the big portion of E-Commerce because it

includes all common elements of tourists activities

( Such as hotels, airlines, travel agents, car rentals, tourists

sites, bazaars and tourists guides.
 c  
 
( Facilitation of Information

( Price Reductions

( Competition
 
 
   
( It is expected to be worth of US $6 billion in 2010
( IRCTC is the most successful ecommerce initiative in India
( IRCTC contributed Rs 340 million to the total ecommerce
business of Rs 900 million
( Other travel portals include Makemytrip, Yatra, Cleartrip and
Travelguru etc.
( Driven by Aviation Sector
( Crowded with more than 20 Online Travel Agencies
°    
( Growth of Internet
( Growth in low-cost carriers
( Secure payment mechanisms

þ

 
( Low margins & high operating costs
( Poor internet and credit card penetration
 
( Competition in Online ticket booking is moving away from
air to non-air segments
( Online travel going mobile: changing e-travel to m-travel
( OTAs looking for offline counters leveraging on their brand
value
( Meta search engine is the latest innovation in online travel
!   
 
 

 

( Ticket booking ± Air & Non Air
( Tele Reservations
( Car Rentals
( Tour Packages
( Air travel dominates the current online travel industry in India
with 60% + market share
 Ô
  
 
( As per 2008, Online travel agency business in India is
estimated to be approx $800million.

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( Makemytrip
( Yatra
( Cleartrip
( Travelguru
( Travelocity
( Arzoo
( Travelchacha
( viaworld etc
  
  
( Yatra Online Pvt. Ltd. is a smart travel company providing
information, pricing, availability and booking facility for air
travel, hotels, buses and car rentals across 5000 large cities and
small rural areas around the globe. As an online travel
company, Yatra.com acts as a complete tour planner for
travellers and is a one-stop shop for every travel need.
Established in August 2006, Yatra.com has grown fast to
become India¶s leading travel company, serving over 1 million
customers With an employee base of more than 700.
  
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( Quick Refund Guarantee

( Instant Cancellation

( Best Fare Guarantee

( Secure Online Transactions

( Free Visa Assistance

( Partial Payment Facility

 

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( The OTA segment in India is expected to grow by further 30-40% by the end of
2011 fiscal year

( Yatra enjoys the 30% market share in the Indian Online travel Industry after
makemytrip.com which has approximately 48% market share.

( The OTA channel in India has gone from being niche to mainstream, especially in
the top eight to 10 cities in India
(
A top OTA such as MakeMyTrip said it sells more than 12,000 flight tickets, 1,000
hotel nights and more than 100 holiday packages every day. The site attracts more
than 4.5 million unique visits every month.

( Tourism is the largest service industry in India, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India

( The tourism industry in India generated about US$100 billion in 2008 and that is
expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate
( Online travel industry is expected to be worth US $6 billion in 2010

( The OTA (online travel agency) business in India is currently

expected to be approximately $800 million and depends largely on
air travel-related transactions (2008)

( People are not aware about Yatra.com much as they know about
makemytrip.com

( Revenue-wise, makemytrip.com was the market leader with $360

million in revenue in 2007-2008 followed by cleartrip.com which
had $200 million in revenue. Yatra.com was third with $150 million
in revenue, with the other players sharing the rest of the pie.

( Most of the Businessman prefers to book their tickets or packages

through their travel agents
 ° 




( Visiting the catchment areas

( Identifying and approaching the prospects

( Generating leads

( Reporting leads/Conversions
 

( Doing this project was a very good learning experience for me and I am sure that it
will help me a lot in my carrier. I learned lots of things about the working of Online
Travel Agencies .

( It was not easy for me to apply my class room knowledge in practical initially it
was a bit difficult for me but after some time I enjoyed this and learn a lot.

( This project helps me to understand the working of online travel agencies.

( How to approach costumers.

( To understand costumers mindsets.

( How to work as a sales person.


 
( Challenges From Competitors- This was the biggest
challenges I face in the market because there are many
agencies in the business and they have their own costumers so
initially I fell it difficult to make convince them to try
yatra.com once.

( People are very busy these days and they have no time to listen
sales people specially when the image of salesmen is not very
good so most of the time people avoid to talk salesmen.

( Time limit- This is very broad subject to study I got only two
months for this project but I have done my best to complete
this project and get some appropriate results.

 

( Online travel industry is the fastest evolving service sector
industry in India

( The OTA segment in India is expected to grow by further 30-

40% by the end of 2011 fiscal year

( Yatra Online Private Limited is presently enjoying 30% market

share in the Indian Online Travel Industry

( Makemytrip is the market leader in the sector and enjoying

almost 50% market share.
 °

( Yatra.com should be more flexible in their policies if they
want to capture the major chunk of corporate sector, they
should come up with credit facility

( Yatra.com should focus more on their promotional activities

so as to create awareness about the company among the
masses

( As its an online travel portal so it should have more such tie-

ups as they already have with Yahoo! And eBay. In
THANK YOU