Beluga Whales in Africa

Global snacking trends
Arnott’s December 2016
© 2016 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

Contents
• Snacking overview – BFY snacking
• Key categories / trends
• What’s next in snacking
3
Snacking overview
• Growth of BFY snacks outpaces traditional snacks
• What is ‘healthy’?
• Sugar
• Fat Sheds Stigma
• Brands reacting: Chocolate case study
4
Traditional snacks dominate in the US, but alternatives are gaining fast
Retail sales of better-for-you snacks rolling 52 weeks June 2014 –

June 2016
Retail sales of better-for-you

35% snacks hit $1.1 billion in the 52
growth
2014 - weeks ending June 12, 2016. This
2016 represents an 18% year-over-year
increase and a 35% gain since
2014.
Retail sales of traditional snack foods by category, 2015 vs 2010, US
Growth rates in traditional

snacking categories have
lagged behind BFY snacks
BFY snacks market size: http://reports.mintel.com/display/789793/

5
Snacking market size: http://reports.mintel.com/display/789797/
Healthy snacks are dominating the innovation agenda
Launch activity by snack sub-category, Global,

Rolling 12 months, September 2011 - August While traditional and indulgent
2016 snacks remain popular, their
% growth in share of launches is gradually
launches over 5 being eroded by the
years ending emergence of new, better-for-
Sub-Category August 2016
you snacks.
Nuts 102
Snack Mixes 98
Meat Snacks 96 High growth
Fruit Snacks 93 categories tend to
be healthier
Snack/Cereal/Energy Bars 91
products
Popcorn 86
Cakes, biscuits, cookies and crackers 66
Potato Snacks 63
Chocolate Confectionery 49 Many traditionally
Corn-Based Snacks 48 unhealthy categories
have had lower levels
Yogurt 46
of launch activity
Wheat & Other Grain-Based Snacks 45
Desserts & Ice Cream 35
Sugar & Gum Confectionery 23
6 Source: Mintel GNPD

Balance or Bust: How to reconcile demand for healthy snacks and strong sales
of indulgent offerings
To the undiscerning industry observer, it could appear consumers just don’t know what they want. For
years they have clamored for more healthful menu items, but sales figures frequently prove that
indulgence wins at the end of the day. It’s better to recognize that rather than undecided, consumers
are multi-faceted, and they increasingly find balance by going to extremes.
vs
7
NEXT GENERATION SNACKS
Indulgence and excitement

•Empty calories
•Multi-sensory - Focus on flavour
AND texture
•Category blurring - exciting new
formats
•'Bingeworthy' / buzzworthy /
TRADITIONAL SNACKS instagrammable
•Calories / sugar etc… takes a
•Empty calories back seat, the treat must be worth
•Focus on flavour it
•Highly processed to ensure low
cost
Portable nutrition
•Simple flavours, limited variety
•Nutrient dense
•Allergies / dietary preferences
•Multi-sensory - Focus on flavour
not catered to
AND texture
•Minimal processing –
ingredients are the hero
•Complex flavours, wide variety
•Brands provide options eg:

vegan / gluten-free / paleo
•Good fats are ‘in’.
•Healthy varieties contain
nourishing ingredients, are low in
natural sugars or natural
8 sweeteners (eg: agave, stevia).
What is healthy?
“
Overall, consumers perceive foods with any free-
from claim to be both healthier and less
processed. The interest in real food appears
much more motivating even than the
incorporation of healthy ingredients, particularly
among Millennials and households with children.
The challenge for manufacturers could be
creating free-from products with cleaner
ingredient lists
”
9 Source: Free-From Food Trends – US – May 2015
North America: Natural and personalised health claims have become the new
‘healthy’
Snack launches, by claim as a % of launches, North America, rolling 12 months September 2011 – August 2016
Sep 2011 - Aug 2012 Sep 2012 - Aug 2013 Sep 2013 - Aug 2014 Sep 2014 - Aug 2015 Sep 2015 - Aug 2016
50%
45% Natural and Minus Plus

personalised
40%
35%
30%
25% LNR sugar claims Protein claims

seeing some growth stabilise
20% Small uptick in LNR Wholegrain and fibre
fat claims claims remain strong
15%
10%
5%
0%
Snacks include: Bean-Based Snacks, Cassava & Other, Root-Based Snacks, Corn-Based Snacks, Fruit
Snacks, Hors d'oeuvres/Canapes, Meat Snacks, Nuts, Other Snacks, Popcorn, Potato Snacks, Rice
Snacks, Snack Mixes, Snack/Cereal/Energy Bars, Vegetable Snacks, Wheat & Other Grain-Based
Snacks

Ingredients are now the hero
• Consumers are no longer impressed by the possibilities of food technology, they want identifiable,
nourishing ingredients delivered to them in convenient and tasty formats. Foods typically found in
meals, especially meat and vegetables are moving into snacks.
• Snacks provide consumers with easy and convenient access to superfoods and nutritious
ingredients they might struggle with in the kitchen.
These snacks bars

call out real food
ingredients on the
front of pack
Ingredients. Easy Cheese contains milk, water,

whey protein concentrate, canola oil, milk
protein concentrate, sodium citrate, sodium
phosphate, calcium phosphate, lactic acid,
sorbic acid,sodium alginate,
apocarotenal, annatto, cheese culture, and
enzymes.
Kraft Easy Cheese sprayable

processed cheese – US Abbott Curate snack bars – US
11
New snacks tap into demand for natural, free-from and real food ingredients
• Good Thins is the first new brand

launched by Mondelēz in 11
Mondelēz explain they are The Good Thins Chickpea
variety alone has achieved
years. “responding to consumer sales of US5.8million
• ‘Baked not fried’ cracker snack demand for more after 38 weeks on the market
• Flavours inspired by real food wholesome savory snack (nearly 9 months). That
equates to average
ingredients options”.
weekly sales of
US$152K.
Chickpea Rice Potato Oat
12
In Europe, specific messages around naturalness and special diets takeover
from general ‘no additives/ preservatives’ claims
Snack launches, by claim as a % of launches, Europe, rolling 12 months September 2011 – August 2016
50%
Natural and Minus Plus

45%
personalised
40%
No additives / preservatives in decline LNR sugar claims Fibre and protein
35% as more specific claims such as seeing some growth claims in growth,
‘organic’, ‘vegan’, and ‘gluten free’ whilst wholegrain
30% appeal to consumers particular needs. remains steady
25%
20%
15%
10%
5%
0%
Source: Mintel GNPD Snacks, Hors d'oeuvres/Canapes, Meat Snacks, Nuts, Other Snacks, Popcorn, Potato Snacks, Rice
13 Snacks, Snack Mixes, Snack/Cereal/Energy Bars, Vegetable Snacks, Wheat & Other Grain-Based
Ferrero’s 2016 launch of Cere Alé showing strong
sales in Italy
Combines indulgence and goodness – wholemeal flour, wheat germ

and almond meal are used in the cake
Average Weekly Sales €310,000 Average Weekly Sales €307,000
Kinder Cere Alé Fresh Milk and Dark Kinder Cere Alé Yogurt and
Chocolate Cakes Raspberry Cakes
Health-related claims largely in decline in Australian snack food launches
Snack launches, by claim as a % of launches, Australia, rolling 12 months September 2011 – August 2016
70%
60%
50% Natural and

Minus Plus
personalised
40%
No additives / preservatives LNR sugar claims Fibre and protein
in decline, gluten-free, have dropped off, claims have dropped
30% organic and vegan slowing while low fat claims off, whilst wholegrain
while GMO free is on the are in decline. remains steady
20% rise.
10%
0%
Snacks, Hors d'oeuvres/Canapes, Meat Snacks, Nuts, Other Snacks, Popcorn, Potato Snacks, Rice
Snacks, Snack Mixes, Snack/Cereal/Energy Bars, Vegetable Snacks, Wheat & Other Grain-Based
15 Snacks
Sugar avoidance is top of mind
37% look for low/reduced sugar

content when buying snacks.
28% feel the negative headlines

around sugar have made them reduce the
amount of sweet snacks they eat.
The Cancer Council, Diabetes Australia and the Heart

Foundation are some of the organisations behind
Rethink Sugary Drinks. The group produced this
Heinz called out over misleading kids' graphic to help educate consumers on exactly how
food claims by the Australian Competition much sugar is being consumed in the drinks they buy
and Consumer Commission and the impact of this on health.
Source: Graphic ‘Rethink Sugary Drink’

16
Sweet vs Savoury
Innovation around savoury flavours has been one way brands have maintained flavour appeal, whilst
reducing sugar content. While use of savoury flavours in traditionally sweet formats remains highly niche,
brands are nevertheless adding savoury elements via growing use of vegetables, nuts and seeds.
Flavour and claim trends relating to less sweet and savory flavours, selected snack
categories, % of launches, global, rolling 12 months, September 2012 – October 2016
Snack Bars Smoothies Yogurt
Low / no / reduced
sugar 12% to 16% 34% to 22% 5% to 7%
(Chg in claims over the past 4

years)
Growth in ‘Savoury’ n/a 0.45% to 1% over

flavours 2% to 3% over past two years.
past year
Seed and Nut

flavours 34% to 42% 7% to 15% 14% to 16%
Chg in claims over the past 4

years)
Vegetable flavours
1.5% to 2.5% 6% to 22% 0.6% to 1.3%
(Chg in claims over the past 4
years)
17
A number of high profile brands have launched savoury snack bars
Uncle Tobys Farmer's Pick Lärabar Organic with Superfoods Kashi Basil, White Bean & Olive
Macadamia & Chickpeas with Turmeric, Ginger & Beet is now Oil Savory Bars offer holistic
Spice Savoury Muesli Bars are available. One bar is equal to a third nutrition and are free from gluten
made with 100% Australian oats, cup of fruit. This good source of fiber and GMO. This kosher certified
salted macadamias and spiced is made from 100% real food. product is described as
chickpeas. (US) Mediterranean inspired crunchy
(Australia) bars, which contain 4g fiber, 18g
wholegrain and 3g sugar per
serving.
(US)

MINTEL 2016 FOOD AND DRINK TREND: Fat Sheds Stigma
68% of crisps consumers in the UK say they would be The rising interest in olive oil,
coconut oil and avocados finds
interested in crisps made using healthier cooking many consumers around the
oils, such as olive oil or coconut oil. world beginning to reconsider if
any and all fat content is worth
avoiding.
Thus, “Fat Sheds Stigma” is a trend

that is just starting to emerge
globally.
Consumers are in need of more

education to help them
understand which fat sources
might be healthier.
Improved understanding of the many

Boulder Canyon Chips (US) sources of fat may begin to usher in
This range of chips are cooked in ‘healthy’ oils, olive, a new era in which consumers do not
avocado and coconut. These products are promoted as immediately turn away from products
containing no cholesterol, low in sodium and gluten free. that contain fat – even a high amount
of it.
Source : Mintel GNPD
Crisps, Savoury Snacks and Nuts - UK - January 2016 - Attitudes towards crisps/crisp-
19 style snacks, October 2015
Quest Keto signals increasing demand for high fat sustenance
“Rethink Fat”
“Fat is
Fuel” What is ‘Keto’?
Keto is short for ketogenic
and refers to a high protein,
high fat, low carb diet trend
that has garnered a
following in fitness circles
The launch of Quest Keto indicates a groundswell of interest around the ketogenic diet.
The timing is right given the demonization of sugar, popularity of protein, and the momentum
gathering around good fats.
Quest Nutrition are a trendsetter in sports nutrition. Retail sales of the company for the year ending
January 24th 2016, jumped by 450% on the prior year, reaching $79million.
20
Hershey’s evolution into ‘snackfection’ and beyond…..
Snackfection Snacks
Confectionery
Stretching out of confectionery No chocolate
Core business
Dark chocolate. Real food Protein / nutritional
Brookside
Krave jerky
BarkTHINS
So Fit sports nutrition
21 Snack Mixes
What it means
BFY The rise of better-for-you snacks is transforming the snacking category
The new Consumers perceive snacks made with real ingredients, simply
processed and free-from as healthy.
healthy
Sugar is Natural sweeteners, no ‘added’ sugar and lightly sweet or savoury
formulations are effective strategies to appease consumer concerns
‘out’ over sugar content.
Good fats Brands that are a source of good fats can use this fact to enhance
are ‘in’
their healthy image.
22
Key snacking trends
• Plant power
• BFY Indulgence
• Indulgence
• New snacks
23
The preference for natural, simple
and flexible diets will drive further
expansion of vegetarian, vegan and
other plant-focused formulations
24
Plants in focus
Aspirations for healthier and “cleaner”

lifestyles are motivating consumers to
prioritize fruits, vegetables, nuts, seeds,
grains and botanicals.
25
Plants get top billing
Evian Fruits & Plants Raspberry & Non-dairy milk brand Silk introduced a
Verbena Flavored Alpine Water, France, “Do Plants” campaign in the US featuring
Switzerland and UK athlete Venus Williams
26 Source: Mintel GNPD and YouTube

Vegetarian and vegan claims are on the rise
Share of global food and drink launches with vegetarian or vegan claims,
September 2010-August 2011 vs September 2015-August 2016
11%
% of launches with claims
8%
25% increase 257% increase

4%
1%
Vegetarian Vegan
Sep 2010 - Aug 2011 Sep 2015 - Aug 2016

Inherent goodness of plants
More innovations can capitalize on and also exalt the inherent goodness of plants.
Kashi Go Lean Peanut Hemp I Am Super Grains Super Bulgur Hi I'm Skinny Protein Sticks
Crunch Plant-Powered Bars with Chickpea & Chives, UK Mesquite BBQ Sticks are a good
This bar comprises creamy nut butter Pre-cooked, ready-to-eat side dish source of plant-based protein. This
with peas, millet, chia seeds and nuts. It made with wheat, spelt, bulgur, green product is made from real ingredients
is free from gluten and GMOs, is lentils, chickpeas, red rice and chives with only 140 calories and 30% less fat
suitable for vegans and provides 9g of than other snacks.
plant protein and 5g of fiber.
Vegetables are appearing in non-traditional categories
Vegetables are being used in sweet categories such as ice-cream as the intersection between sweet and
savoury becomes less rigid.
Arla Big Yogs Rascal

Proud & Punch Turn
Raspberry with
Up Beet Frozen Juice Pops Pressed by Kind Pineapple
Bold Beetroot &
with Granny Smith Banana Kale Spinach Fruit
Mischievous Mango with
Apple, Beetroot, Carrot & Bars (US)
Smashing Sweet Potato
Ginger (Australia)
Yogurts (UK)
This product is described as fruit These iceblocks are made with This product is made with only fruit
and vegetable yogurts bursting with 100% Australian sourced fruits and and veggies and has no sugar
goodness that are smoothly blended vegetables. added, gluten or dairy. It is claimed
with no bits. to be a quick, convenient way to add
fruit to the daily routine.

Usage of vegetables, legumes and ancient grains in snacks have grown
In the four years to October 2016 launches of snacks including:

• Chia and Quinoa saw a THREEFOLD increase
• Beetroot increased by 82%
• Legumes increased by 72%
• Vegetables increased by 65%
Kashi Teff Thins

Featuring flavours inspired by
ethnic cuisine, up and coming
ancient grain teff and the
goodness of legumes, this new
gluten-free range is high in
fibre and a good source of plant
protein.
30
Potatoes are losing their dominance over the salty snacks category as
healthier alternatives proliferate and drive category growth
Vegetable chips are taking an increasing share of the salty snacks category
Salty snack launches by vegetable ingredients, % of all Salty snack launches by vegetable ingredients, % of all
salty snack launches, UK, rolling 12 months, September salty snack launches, US, rolling 12 months, September
2013 – August 2016 2013 – August 2016
100% 1%
3% 1%
2% 0% 0% Parsnip
90% 5% 3% 1% 1% 1% 2% 2%
2% 2% Curly Kale
4% 3% 1% 100% 2% 6%
3% 4% 0% 1%
5% 3% 2% 6% 4% Tomato
80% 4% Kale 5%
3% 3% 4% 7% 0% 5%
10% 7% 3% Red Lentil
70% 80% 8% 6%
16% 18% Parsnip
18% 11%
60% 16% Beetroot
Carrot
60%
50% 19% Sweet Potato
Sweet
40% Potato
40% Carrot
68% Tomato
30% 59% 59% 61% 60% Kale
Beetroot 48%
20% 20%
Legume Vegetables
Legume
10%
Vegetables
Potato
Potato 0%
0%
Sep 2013 - Aug Sep 2014 - Aug Sep 2015 - Aug
Sep 2013 - Aug Sep 2014 - Aug Sep 2015 - Aug
2014 2015 2016
2014 2015 2016

Potatoes dominate Australian chips category, though alternatives have made
headway
• Nutritious alternative salty snacks tend occupy the premium end of the salty snacks market with brands
such as Yarra Valley Snack Foods and Happy Snacks.
• The launch of Red Rock Deli Sweet Potato Crisps range has made alternative salty snacks more
accessible due to their ranging in the salty snacks aisle of major supermarkets (as opposed to the
health food aisle and independents).
32
Sunchips wholegrain chips add veggies to the range
New veggie varieties could be seen as a move to tap into growth in the
smaller, but fast growing vegetable chips category.
33
Lentil chips move into the mainstream
New Kettle Bites (UK) are a range of wholegrain and lentil snacks
which contain less than 100 calories and 50% less fat than standard
crisps. The Lentil Curls are available in Sweet Chilli and Mozzarella &
Pesto flavours and the Wholegrain Waves in Maple Barbecue and
Coconut, Lime & Chilli flavours.
34
Made in Nature uses flavour to make healthy exciting
Fruit snack leading claims, % of all launches, global,
rolling 12 months November 2012 – October 2016
Fruit and vegetable snack launches are
increasingly ‘gluten-free’, organic, natural, 20%
Gluten-Free
low in added sugar, vegan and GMO-free. 18%
On-the-go and convenient packaging is 16% Low/No/Reduced

Sugar
also a focus of recent launches. 14%
Organic
12%
Made in Nature focus on ensuring their 10% All Natural Product
range of fruit and vegetable snacks are
8%
competitive within the snack foods Ease of Use
6%
category in terms of appetite appeal and
On-the-Go
convenience. 4%
2% Vegan
0%
Nov 2012 - Nov 2013 - Nov 2014 - Nov 2015 - GMO-Free
Oct 2013 Oct 2014 Oct 2015 Oct 2016
35 Source: Mintel GNPD, fruit snack launches November 2012 – October 2016
Flavour innovation, indulgence and variety adds appeal to trail mixes
Sahale Snacks Snack

Funky Chunky Chip Zel Reese's Snack Mix Sweet
Better Honey Almonds
Pop and Salt Mix
Glazed Mix
This product is said to be beyond- . This kosher product is described This kosher product comprises a
ordinary fruit mix snack, made with as an indulgent combination of crisp sweet and salty mix with Reese's
thoughtfully sourced ingredients potato chips, pretzel sticks and Peanut Butter Cups Minis and
such as sea salt, Madagascar buttery non-GMO caramel corn, Reese's pieces candy, pretzels and
vanilla bean, dry roasted almonds, layered with rich, chewy caramel peanuts.
dried cranberries, honey and and a rich triple drizzle of dark, milk
toasted sesame seeds. and white chocolaty goodness.

Superseeds and nuts take off in snacks
Nut bar segment embraces Pretzels add seeds to Chia seeds provide
seeds boost fibre and omega-3 naturally vitality
Nice & Natural Dark Chocolate & Mary's Gone Crackers Sea Salt Mamma Chia Seed Your Soul
Cacao Protein Nut Bars with 3 Pretzels Chia Squeeze Vitality Snack
Superseeds Organic snack is free from gluten, Made with organic chia seeds
This product combines crunchy wheat, dairy and GMO. It is said to infused with fruits and vegetables to
nuts, soy crisps, seeds, organic be made with unique and nutritious create a convenient, fun and tasty
cacao powder, organic cacao nibs ingredients including a blend of snack for active people of all ages. It
and superfoods all lightly dipped in whole grains and seeds including is a good source of fiber, packed
chocolate. The snack bar features brown flax and sesame seeds, with protein and contains 1200mg of
25% protein, less than 4g sugar per chia seeds. omega-3 per pouch.
bar, and is free from added artificial
colours and flavours.
37
BFY indulgence
38
Pizza Pockets Canada - Evolution of a popular favourite
68% of US
consumers of BFY
snacks agree it is
ok to eat indulgent
snacks
McCain Canada replaced their

iconic frozen snack, Pizza
Pockets with the new brand of
frozen snacks Marché.
Feature real food ingredients.

There are three variants, two of
which focus on nutrition:
• Protein Pop-ables
• Harvest Pockets (which use a
wholegrain dough and lots of
vegetables
• Pizza Pockets which use
herbs and vegetables.
39
BFY indulgence: ‘Baked not fried’ snacks take on chips
Between 2010 and 2015 volume sales of savoury biscuits in the UK grew by 45%.
Savoury biscuits are benefitting from falling crisps sales as consumers look for healthier
‘baked’ alternatives.
Brands such as Jacob’s Cracker Many competitors have joined this

Crisps and Burton’s Fish and Chips segment, most recently Ritz have
are positioned as better-for-you launched Bakefuls, which are said to
alternatives to crisps, by virtue of contain 30% less fat than regular potato
being ‘baked-not-fried’. chips. Each 115g pack contains 108
calories.
40 Source: Information Resources, Inc. / Mintel

Low sugar / Low fat claims continue to hold appeal
Mondelez Chips More!

Less Sweet Chocolate Chip Soreen Squidgy Cake Minis (UK)
Cookies (Malaysia)
These chocolate chips cookies are said to be less These are available in chocolate and toffee flavours,
sweet than the regular variety. feature on the go packaging with each serve containing
less than 100 calories. Each also contains 60% less fat
and 50% less sugar than standard cake products. They
do not contain artificial sweeteners.

Portion control
Hershey's Snack Bites are

snackable milk chocolate
and almond cluster that have
just the right combination of
crunchy sweet and salty
satisfaction in every bite.
Snickers and Twix

“snack time” 92g / 6
portions
Snickers Crisper fun

size, 100kcal/square
15 per pack
Portioned bar with resealable wrapper
42
Brands reacting: Chocolate brands react by partnering with healthy
ingredients
Nestlé launch Cailler Les Recettes De L’Atelier Fruit / nut / ancient grain / cereal
range with visible fruit and nuts chocolate, % of all chocolate launches,
global, rolling 12 months, September
2012 – August 2016 48%
50% 46% 46%
40% 36%
30%
20%
10%
0%
Sep 2012 - Sep 2013 - Sep 2014 - Sep 2015 -
Aug 2013 Aug 2014 Aug 2015 Aug 2016
Fruit and Nuts are in the spotlight and chocolate plays Mars and Snickers Protein variants were launched
a mere supporting role in Mars Goodness Knows in response for growing demand for higher
snack bar squares protein snacks
43
Dark chocolate, raw chocolate and cacao elevate chocolate into a superfood
Chocolate brands are embracing raw, cold-press processing of cacao and superfood ingredients:
• Introductions of snack bars with dark chocolate or cacao increased from 7% to 9%*
• Launches of snack bars with milk chocolate in the product description fell from 11% to 9%.
Aduna Cacao Energy Bar with Bioglan Super Foods Raw Bites
Crunchy Cacao Nibs, Walnut & Cacao, Coffee & Coconut Snack
Hibiscus Bites
* Over the four years to October 2016, global launches

44
Source: Mintel GNPD
Indulgence
45
Indulgence remains highly important for cookie consumers
Indulgence remains a key motivator for purchase in the biscuits and cookies category, despite
ongoing interest around superfoods and better-for-you snacking.
In the US, added indulgence is sought after by nearly two thirds (66%) of cookie
consumers, while a third said they were bored with current flavours offered by packaged cookie
brands.
These ratings were higher amongst younger demographics, with around three quarters
seeking more indulgent varieties and around four in ten bored with the current line-up of flavours.
Attitudes towards cookies, by demographics, US, Oreo are masters of maintaining

June 2015 excitement around their brand through
flavour innovation
I am bored I would like to see more
with the indulgent cookies
packaged (containing ingredients
cookie flavors such as dark chocolate,
currently caramel, nuts, sea salt,
available artisan recipes)
% %
All 33 66
Age:
18-34 44 73
35-44 39 76
45-54 22 62
55+ 23 56
Base: 1,810 internet users aged 18+ who buy and eat cookies
Source: Lightspeed / Mintel
46 This is from Cookies - US - September 2016. See Databook.
Category blurring and ‘mash-ups’ are driving innovation
Category blurring: the creative Top 5 chocolate tablet flavours, % of all launches, global, rolling
12 months ending November 2016
concoctions on offer in foodservice
where ‘mash-ups’ that started with the Dec Dec
cronut craze continue to delight Dec 2012 Dec 2013 2014 - 2015 -
Flavour - Nov - Nov Nov Nov
consumers looking for the next new 2013 2014 2015 2016
taste experience, % % % %
Unflavoured/Plain 35 33 33 33
Hazelnut 10 11 10 11
Cookies are well-used in a number of Almond 9 8 9 8
categories, and cookie and biscuit Caramel/Caramelised 6 6 4 7
Cookie / biscuit flavours 2 3 4 4
flavours both rank in the top ten
chocolate and ice cream flavours
reflecting the growing popularity of Top 5 ice cream flavours, % of all launches, global, rolling 12 months
multi-textural experiences in ending November 2016
snacks.
Dec 2012 Dec 2013
Flavour - Nov - Nov Dec 2014 - Dec 2015 -
2013 2014 Nov 2015 Nov 2016
% % % %
Chocolate 25 23 24 25
Vanilla 22 21 21 21
Caramel/Caramelised 8 9 8 10
Strawberry 9 9 10 9
Cookie / Cookie &
Cream / Biscuit 4 4 5 6
Source: Mintel GNPD
Barilla collaborated with a gelato brand to

create an ice cream sandwich featuring
their
47
popular Pan di Stelle biscuit.
Cookies collaborate and tap into food trends for excitement and indulgence
Capitalising on the popularity of Nabisco Chips Ahoy!

Bon Appé Mini Swirl
donuts in foodservice, Chips Ahoy Cinnamon and Apple
Cookies Filled with Nutella
have released a Cinnamon and Donut Flavoured Chips
(Canada)
Apple Donut Flavoured Chips Soft Soft Cookies (US)
Cookies in the US.
Nutella has cultivated a strong

following and has actively
extended into new formats and
been involved in numerous
collaborations; a recent one has
appeared in Canada. Bon Appé
has introduced Mini Swirl Cookies
Filled with Nutella. Visually
distinctive on account of the swirl
design and filled with Nutella,
these biscuits are also sure to
appeal to consumers looking for
These cookies feature the flavour of This product is described as a
something new and indulgent.
cinnamon and apple donut perfectly soft, chewy and indulgent
bite size treat, uniquely filled with
Nutella.
48
Multi-textures and layers are a focus of recent launches
Hershey’s new Cookie Layer Crunch bar is said to be one of their ‘most anticipated launches in 16 years’
and was developed to meet ‘growing demand for multi-textural eating experiences and various snacking
occasions’, Hershey reimagined its iconic chocolate bar, pairing it with layers of crunchy cookie bits and
decadent fillings to offer an indulgent, textured snacking experience.
Oreo chocolate also offer layers of texture

Oreo has announced the launch of Oreo chocolate bars in the
US, just in time for the Thanksgiving and Christmas holidays. The
Big Crunch Bar is the first variant to hit the shelves and reportedly
there are further Oreo and chocolate mash-ups to follow, such as
the Oreo Chocolate Candy Bar.
49
New 2017 launches by General Mills call out trend for ‘multi-textured’ snacks
Renovating Fiber One and setting it back on the path to growth is a key priority for General Mills in 2017.
Already the company has unveiled a new range of snack bars, which in line the brand unique selling point
of permissible indulgence, come in two tempting new flavours, Salted Caramel Chocolate Chunk and
Double Chocolate Almond. The new snack bars are described as a ‘layered and chewy’ bar, which plays
into a trend for multi-textures in snacking.
These products were previewed in the Q1 2017 Earnings Call.
50 http://investors.generalmills.com/General-Mills-Fiscal-2017-First-quarter-Earnings-Results
New snacks
• Nut butters
• Meat snacks
• Grain-free / paleo / raw
• Category blurring
51
Artisan, healthy image underpins growth of nut and seed butters
“
• Nut butter sales continue to outpace fruit spreads,
• Convenient portable packaging, funky branding and

artisan production credentials help brands such as
A wave of new artisan suppliers Justin’s and Yum and redefine nut spreads as a
has helped change the way healthy on the go snack
consumers think about nut and
• Healthy fat and protein content are key factors in the
seed butters by offering a wave rise of nut spreads. The category is likely to be further
of flavour, format boosted as recent studies reveal that nut consumption
and health benefits can also be a considerable benefit to cardio-vascular
health
52
Nut and seed butters have moved beyond spreads, and
into on-the-go snacking
Justin’s nut and seed butter

range has moved beyond
spreads and pouches and
into dip ranges. These on-
the-go products partner
healthy ingredients like
pretzels and banana chips
with their butters. Such
products offer variety and
open up new snacking
occasions.
Pic’s Peanut Butter Slugs (New

Zealand) have localised the nut
butter snack pouch and made
their high quality peanut butter
a key feature. The packaging
calls out “High oleic” oils, or
good fats.
53
Better-for you chocolate truffles set to become the new protein balls
“
Several high-profile snack bar brands
have combined superfoods, good fats
and indulgent elements such as
chocolate and nut butter to provide
nutrient-dense, high-energy truffles
• ”
With good fats in vogue, snack bars have the
opportunity to explore the wider range of
textures higher fat ingredients such as Nut butters are being used to
chocolate and nut butters impart provide healthy indulgence. Here
Soul Sprout have used the silky
• A small number of high-profile truffle texture is used to create a better-
launches indicate this indulgent, nutrient- for-you alternative to a chocolate
dense treat could be trending truffle.
• Truffles provide the perfect balance of

indulgence and nourishment, with a focus on
between work- out treating occasions
54
Performance nutrition goes mainstream
Nature Valley Peanut Butter Granola Cups is a new innovation and one that seeks to
bring the popular indulgent cups concept popular in the performance nutrition
category into the mainstream.
Quest Cups range
Nature Valley Peanut Butter
Indulgent, high fat, high protein Chocolate Granola Cups
‘cups’ have been popular in
performance nutrition circles.
Brands include Quest Cravings
Peanut Butter Protein Cups and
the new Keto Cups both of
which offer an indulgent and
satiating protein hit.
The new Nature Valley product

contains 5g of protein per two
cup serve, so while it won’t
appeal to exercise enthusiasts,
will have appeal amongst
mainstream consumers looking
for balanced nutrition.
55
Nut butters have been a hit in breakfast biscuits
Nature Valley embraced the trend for nut-butters with the 2016launch of nut-butter filled breakfast biscuits.
General Mills disclosed during its Q1 2017 earnings call that this range had been a success and new
varieties are in the pipeline.
2016 Nature Valley nut-butter filled NEW 2017 Nature Valley nut-butter
breakfast biscuits filled breakfast biscuit
http://investors.generalmills.com/General-Mills-Fiscal-2017-First-quarter-Earnings-Results
56
The opportunity: Meat snacks
• The market for shelf stable meat snacks, particularly jerky, is exploding.
• Once an additive laden snack, jerky has undergone a transformation.
• The quality bar rising with launches of nitrite-free, artisanal and ‘hipster’
flavours.
Retail sales and forecast of meat snacks, Retail value sales of meat snacks, UK, 2010-15
US, 2010-15
55% increase in sales growth 62% increase in sales growth

Market size (est) 2015: Market size (est) 2015: £149
US$3billion million
57
Meat snacks sales grow as consumers seek familiar, dinner table
ingredients in convenient formats
Consumers are attracted to meat snacks as a natural, low sugar and clean-label source of protein.
In the UK protein has attracted more interest particularly among the younger generation and health
conscious. This is linked to its associations with sport and fitness – helping to build its appeal among
men in particular – as well as perceptions of helping with weight management.
• A sizeable three in 10 consumers who try to eat healthily seek out high-protein
claims when looking for healthy food.
• This rises to 38% of under-35s and close to half (46%) of male 16-24s.
Krave jerky is premium quality range that claims to be:
• Gluten free
• Nitrite free
• All natural
• Whole-muscle cut, hand sliced
Brand Ambassador: Michael Phelps

Krave has been bought by Hershey
Source: Mintel Reports Analyst Insight ‘Buoyant innovation and premiumisation in the meat snacks market - 26th February
58 2016’ http://reports.mintel.com/display/764474/
Wild Zora: Meat paired with vegetables, fruits and seeds for more balanced
nutrition
• Grain-free • 100% grass fed

• Gluten-free meats
• Soy-free • No added hormones
• Nut-free • No antibiotics
• MSG-free • No added nitrites
• Dairy-free (except • Each pack contains
cheese variety) a full serve of
organic fruit and
vegetables
59 Source: https://wildzora.com/
Trail mixes boost protein with meat and cheese
Dick Stevens Original Blend Beef Jerky Mix Crispy Natural Cheese & Carrot Crispy
comprises lightly seasoned beef jerky, raw Slices with Bell Pepper Seasoning
almonds, macadamia nuts, cranberries and Not baked or fried, this product is said to be
dried blueberries. A good source of protein, low low in fat, and a good source of calcium
in saturated fat, free from gluten.

Dietary trends for Paleo and raw food has impacted snack bar innovation
Niche snack bar claims, % of all launches, global, rolling 12 months November 2012 -
October 2016
Nov 2012 - Oct 2013 Nov 2013 - Oct 2014 Nov 2014 - Oct 2015 Nov 2015 - Oct 2016
13%
11% Protein balls

started the
balls / bites /
mini trends
8%
7%
6%
4%
4%
3% 3%
3% 3% 3%
2%
1%
1%
0%
Raw Paleo Cold-pressed Bites/Balls/Mini

Paleo and gluten-free diets have given momentum to a grainfree trend
Quest Beyond Cereal Trader Joe’s Grainless

Protein Bar Granola
Along with paleo and gluten-free
diet trends, the rising popularity of
protein and resurgence of low carb
diets has made for a challenging
environment for carbohydrate
based food categories and even
wholegrain.
These are being sidelined in

favour of foods that are perceived
to be healthier or more supportive
of weight management efforts
such as nuts, seeds, protein, fruits
and vegetables.
This product uses allulose, a natural This product is described as

sweetener and corn fibre and nuts breakfast without the oats, and it is
for texture a chewy concoction of dates,
bananas, nuts, seeds, cinnamon,
and vanilla. The vegan product
contains no gluten or added sugar.
62 Source: Mintel GNPD and http://www.questnutrition.com/beyond-cereal-bars/

Protein evolves
High protein alone is not enough, it needs to be bundled with other benefits and protein source is important.
Nature Valley relaunched their Nature Valley Protein range in the UK. The new range is gluten free and
contains more protein. After 23 weeks on the market the rate of sale of the Salted Caramel Nut variety has
significantly outperformed a benchmark of UK snack bar category product introductions.
Nature Valley Protein Salted

Caramel Nut Bar Graze Veggie Protein Power
Contains 7g plant protein per pack,
This product is gluten-free, contains was a runner up in a UK Food and
20% of daily protein needs, 50% less Drink Expo for best new product.
sugar than the average cereal bar

Snack bar innovation is highly responsive to changing dietary preferences
Dietary trends such as gluten-free, free-from, raw, low carb and paleo diets have transformed the snack bar
category. Snack bars have evolved and are available in an ever-increasing variety of flavours, textures and
formats, with fruit, vegetables, protein and savoury flavours playing a bigger role.
Protein is still in high demand however athletes are looking for cleaner and plant-based protein whilst
mainstream consumers are seeking moderate amounts in snack bars that offer balanced nutrition.
This range of protein balls from The Protein Ball Co. is available in ‘vegan’,
‘whey’ and ‘paleo’, catering to the dietary preferences of their consumers.
64
Category blurring
Many new snacks disregard traditional category bounds OR seek growth opportunities in new
categories. Such an approach delights younger consumers who over-index in their agreeance that
current snacking options are boring.
Chocolate
bar or
energy bite?
Zoaties Balls (New Zealand) Lovechock Rocks Mulberry Hemp

are a unique blend of wholefood ingredients pressed contains organic raw chocolate (raw cacao), mulberry,
into a ball and lightly baked. They are free from dairy, hemp seeds and sprouted quinoa. It contains no refined
preservatives and GMO ingredients, and made with all sugars and is sweetened with coconut blossom sugar. It
natural ingredients including tahini, oats, nuts and is suitable for a vegan diet, is environmentally friendly,
brown rice malt. The product retails in a 65g pack contains flavonoids, is dairy free, soy free and gluten free.
containing five balls.
65
What it means
Brands Traditional snack brands must still develop their offerings to remain in
line with changing consumer tastes. However, companies need to get
must evolve established in emerging and high growth snack segments.
Portable Consumers are increasingly looking for different kinds of snacks, ones
that are nutrient dense, natural and offer options for special diets.
nutrition
‘OTT’ As consumers have sought out healthier snacks, a parallel interest in
over-the-top (OTT) indulgences has also developed.
indulgence
BFY Healthy can still be indulgent, Consumers have shunned the

deprivation associated with diets and are embracing good fats and
indulgence naturally nourishing indulgences such as full cream milk or nuts.
66
New snacking occasions
• On-the-go
• Life Hacking
67
On-the-go snacking
“
If I pick one category of snacks that I think are
growing the fastest is we characterize it as on the
go snacks. Things that people can just take with
them.
”
Vivek Sankaran - PepsiCo, Inc. - President and COO, Frito-Lay, N.A
PepsiCo Inc at Barclays Global Consumer Staples Conference 7th
September 2016
68
Sargento Balanced Breaks: on-the-go, healthy convenience
This simple mix of cheese, fruit and nuts has been a hit in the US.
IRI sales data 23 Feb 2015 – 11 July 2016
Sargento Balanced Breaks were

included in 2015 IRI Pacesetters
Report as a Rising Star.
Sargento Balanced Breaks Sargento Balanced Breaks Sargento Balanced Breaks

Natural White Cheddar Natural Sharp Cheddar Cheese, Natural Sharp White Cheddar
Cheese, Sea Salted Roasted Sea Salted Cashews & Cherry Cheese, Sea Salted Cashews &
Almonds & Dried Juice Infused Dried Cranberries Golden Raisin Medley
Cranberries
Source: Mintel GNPD

69
https://www.iriworldwide.com/IRI/media/IRI-New-Product-Pacesetters-Report-April2016.pdf
Kerry launches Scoffies cheese snack packs in the UK
Scoffies from Kerry Foods (UK) are said to be a 3 in 1 snack aimed at kids after school. Each 60g
resealable pack contains three different snacks:
• A crunchy snack such as shortcake, mini pretzels or crackers

• Cheese
• Fruit eg: chocolate coated raisins or cherry cubes
70 https://cheestrings.net/uk/scoffies/
Mondelez leads in on-the-go snacking innovation
Mondelez leads line up of most active

companies in launches of on-the-go .
products
Growth in on-the-go snack food launches, %

of all on-the-go food and drink launches by
company, global, rolling 12 months,
November 2012 - October 2016
Growth 2012/2013 -
Company 2015/2016
Mondelez 264%
Ferrero 450%
General Mills 107%
Snyder's-Lance 800%
McVitie's 350%
Oreo Golden Sandwich Biscuits (UK)

now available in a new format pack containing 10 x
22g packs, with two biscuits each.

A simple, but strong snack success
Barilla (Italy) gets snacking positioning spot on with the Focaccelle range offering on-
the-go convenience
Mulino Bianco Focaccelle Marketed as the “first savoury bread snack

to consume wherever and whenever you
want”, thanks to it being packaged in
practical individually wrapped portion packs
(in multipacks of six portions). Available in
three varieties: with extra virgin oil; with black
olives; and with cherry tomatoes.
Launched May 2014, first year sales €23.4m

Mulino Bianco Pane + Cioccolato (3 SKUs) = one of the best-performing
launches in the entire food & drink market in
Italy in 2014
Followed up with….Bread + Chocolate (one

of the top selling Italian food & drink launches
of 2015)
72 Source: Mintel GNPD IRIS

Hand-held / no mess innovation another facet of on-the-go
The new Ben & Jerry’s ‘Wich range features two of the
ice cream brand’s best-selling flavours – cookie dough
and chocolate fudge brownie – sandwiched between
soft-baked cookies.
The product is availabe in both full size ‘Wiches and

mini-size Son of a Wich.
In the launch announcement Unilever said it would help

it to “tap into the growing trend towards snacking and
present retailers with an increased sales opportunity by
extending the Ben & Jerry’s portfolio into handheld
formats”.
Yoplait Go Big is a new yogurt aimed at

teenagers, and is twice the size of the
existing Go Gurt range. It comes in a easy-
to-open, “grip-and-rip” packaging that is
said to “ tear effortlessly along a perforated
edge to reveal a convenient and mess-free
product opening.”
73
TREND
LIFE HACKING
Time has indeed become a precious commodity. And consumers are
hungry for products that help them streamline every moment of their
lives - with the ultimate aim of bettering ourselves.
Buzz:5 Lifecycle: Established
Control, Convenience, Empowerment, Time-saving, Simplicity, Immediacy
© 2016 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

Go To Trend
74
What is a ‘Life hack’ and how does it relate to food?
‘Life hack’ is a term that began in computer programming circles and refers to a
clever way deal with time-consuming everyday life tasks more efficiently. 51% of US
consumers snack
Not everyone is a foodie, and some are too busy to be foodies all the time. in place of meals
As a result, we look for ways to make the task of sustaining ourselves with food
and nutrients as efficient as possible with as little time and physical and mental
energy involved.
There are also those who believe our current food production system is fraught
with inefficiency, and given the world’s growing population, needs a radical
overhaul in order to feed us in the future.
75 Source: Better For You Snacks – US – September 2016

A new smartfood hits the UK
76
Few brands tap into prevalent use of snack bars as meal replacements
55% of US snack bar consumers have used snack bars as a meal replacement in the past three
months.
77 Source: Snack, Nutrition and Performance Bars - US - May 2016

Convenient and on-the-go breakfast introductions continue to grow
Convenient and on-the-go breakfast introductions, by

category, North America, Europe and ANZ, rolling 12
months, November 2012 - October 2016
Nov 2015 - Growth over
Category Oct 2016 past 4 years
% %
Breakfast drinks (including RTD and
instant mixes) 27 82
Bakery (Cakes, pastries and bread
products) 28 -2
Biscuits, cookies and crackers 16 -18
Snack/Cereal/Energy Bars 14 283
Snack mixes, fruit snacks and nuts 11 -14
Spoonable Yogurt 6 25
Total convenient breakfast 100 14
Breakfast cereals aside, more than half (58%) of convenient breakfast
launches are from bakery, biscuits and snack bars. Drinks make up just
over a quarter, while yogurts account for just 6%.
Snack bar brands have been particularly introducing breakfast bars.

Recently, Kind launched a range of 4 breakfast bars to their range.
Each 50g contains 21g o wholegrains and is made with 5 grains
including quinoa and amaranth.
Source: Mintel GNPD
78
Trending breakfast ingredients – overnight oats, superfoods and nut butters
President's Choice Apple Cinnamon President's Choice Maple Brown Nabisco Belvita Breakfast Peanut
Biscuits for Breakfast are soft-baked Sugar with Overnight Oats Greek Butter Biscuit Sandwich is now
biscuits made with chunks of apples, Yogurt comprises oats that have available. This kosher certified
sprouted ancient grains and been soaked in yogurt overnight and product comprises 15g wholegrain
seeds, and a sprinkle of cinnamon. contains added chia seeds for an per serving, 12% daily value of fiber,
The kosher certified biscuits contain extra punch of crunch. This 230 calories, and is said to release
half a serving of wholegrain and 5g combination is a source of fibre and four hours of nutritious steady
of fibre per 50g biscuit. a good source of calcium, contains energy. The peanut butter filling is
10g of protein per 150g container made with real peanut butter, and
and 2% milk fat. It is ideal for is described as a delicious,
breakfast or a snack. nutritious, convenient breakfast
choice.
79
Drinkification of breakfast
Heinz Power Sprouts Slingshot

A unique new breakfast drink launched in India. A yogurt protein drink with a crunchy shot wrapped
It’s key point of difference is that it is made from around the bottle neck and intended for the consumer
sprouted grains, a process which increases the to pour into the yogurt, shake and drink. That shot is
bioavailability of nutrients. The process and a patented plastic stick pouch filled with chia seeds,
benefits are explained on the back of pack. rolled oats and toasted almond bits
80
Paleo-friendly egg protein adds ‘complete-ness’ to drinks and snacks
Egg, as a complete protein source Toni's Smoothei Wise Guy

and paleo friendly is well poised to Vitalising Drink with Rxbar Coconut Chocolate
fill demand for natural and less Strawberry & Ginger Protein Bar (US)
processed sources of protein. (Austria)
Eggs have been showcased in a

spate of protein drink launches in
Europe.
Clean and simple Rxbar lists key

ingredients boldly on the front of
pack. Rxbar Coconut Chocolate
Protein Bars list ‘3 Egg Whites, 6
Almonds, 4 Cashews, 2 Dates, No
B.S’ on the front of pack. While the
product is not vegan, it has been
formulated to be paleo-friendly and
is grain free.
The GMO free product features the This bar contains.three egg whites,
power of eggs, six vitamins and two six almonds, four cashews, two
minerals, including folic acid and dates, no B.S and provides 12g of
vitamin B12, and is a source of protein and is free from gluten, soy
protein. and dairy.

Nutrient dense and convenient: Oomi high fish protein noodles
82
Healthy, convenient and portable
These microwaveable, on-the-go products can serve as a snack or a light meal.
Mug Shot Sensations

Heinz Spicy Chorizo Penne Easy Bean Brazilian Tandoori Rice (UK)
Pasta Vatapa One-Pot Meal
Contains no artificial flavourings, Comprises black turtle beans, The product consists of tandoori rice
provides one of your five a day and chunky butternut squash, okra and with mango chutney and mini chilli
can be enjoyed no matter the roasted peppers in a Bahian style flatbreads. This meal is suitable for
moment whether it is in front of the shrimp sauce slowly cooked and vegetarians, is ready in five minutes,
desk or in front of the TV. This designed to be quickly served. The free from artificial colours, and
instant product can be microwave product provides three of the five a contains less than 3% fat.
heated in two minutes day and is gluten-free.
Natural protein adds balance and satiety
These on-the-go, heat and eat snacks contains the goodness of quinoa, grains and vegetables.
Saclà Rice, Quinoa and Bulgur Salad with

Q Cups Southwestern Barbeque Vegetables and Curry (Italy)
Instant Quinoa in a cup The ready to eat product is described as
Gluten-free, high protein, on-the-go, summery, refreshing, fresh and tasty, and can
GMO-free be enjoyed during a break or at work.
84
Key trends to watch
To maximise consideration as a snack, products need to be portable,

On-the-go mess-free and handheld.
There is an opportunity for snackable meal replacement products (not

weight management related) which provide consumers with all the
Life hacking nutrients of a meal, or a significant proportion of the daily
requirements, in a simple, easy, ready to eat format.
85
Thanks, get in contact
Jodie Minotto
Senior Global Food and Drink Analyst
jminotto@mintel.com
© 2016 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. mintel.com

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Global snacking trends

Arnott’s December 2016

© 2016 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

Retail sales of better-for-you snacks rolling 52 weeks June 2014 –

Retail sales of better-for-you

Retail sales of traditional snack foods by category, 2015 vs 2010, US

Growth rates in traditional

BFY snacks market size: http://reports.mintel.com/display/789793/

Launch activity by snack sub-category, Global,

6 Source: Mintel GNPD

Indulgence and excitement

•Brands provide options eg:

45% Natural and Minus Plus

25% LNR sugar claims Protein claims

10 Source: Mintel GNPD

These snacks bars

Ingredients. Easy Cheese contains milk, water,

Kraft Easy Cheese sprayable

• Good Thins is the first new brand

Chickpea Rice Potato Oat

Natural and Minus Plus

Combines indulgence and goodness – wholemeal flour, wheat germ

Average Weekly Sales €310,000 Average Weekly Sales €307,000

50% Natural and

37% look for low/reduced sugar

28% feel the negative headlines

The Cancer Council, Diabetes Australia and the Heart

Source: Graphic ‘Rethink Sugary Drink’

(Chg in claims over the past 4

Growth in ‘Savoury’ n/a 0.45% to 1% over

Seed and Nut

Chg in claims over the past 4

18 Source: Mintel GNPD

Thus, “Fat Sheds Stigma” is a trend

Consumers are in need of more

Improved understanding of the many

So Fit sports nutrition

BFY The rise of better-for-you snacks is transforming the snacking category

Aspirations for healthier and “cleaner”

26 Source: Mintel GNPD and YouTube

25% increase 257% increase

27 Source: Mintel GNPD

Arla Big Yogs Rascal

29 Source: Mintel GNPD

In the four years to October 2016 launches of snacks including:

Kashi Teff Thins

31 Source: Mintel GNPD

On-the-go and convenient packaging is 16% Low/No/Reduced

Sahale Snacks Snack

36 Source: Mintel GNPD

McCain Canada replaced their

Feature real food ingredients.

Brands such as Jacob’s Cracker Many competitors have joined this

40 Source: Information Resources, Inc. / Mintel

Mondelez Chips More!

41 Source: Mintel GNPD

Hershey's Snack Bites are

Snickers and Twix

Snickers Crisper fun

Portioned bar with resealable wrapper

* Over the four years to October 2016, global launches

Attitudes towards cookies, by demographics, US, Oreo are masters of maintaining

Source: Mintel GNPD