Group Members

Tassavur Shaikh Amar Kondekar Dhananjay Nikam Snehal Deshmukh Sriram Jagdale Manasi Sohani A-43 B-25 A-28 A-11 A-16 A-52

Amore
y Meaning y Romance of Amore y The Amore Team y Belief s y Values

Director
Retail Manager

Area Manager

Area Manager

Area Manager

Supervisor

Supervisor

Supervisor

Team Member

Team Member

Team Member

Sales Organization Structure
y Why? y Evolved From the needs of the business y Basic types of Sales Organization Structure 

Line  Line and staff  Functional  Committee

Line
y Smaller firms and in firms with the small no of

selling personals y limited geographical area or sell a narrow product line y Each one is responsible only to one next person higher level y Advantages y Disadvantage

General Structure Of Line Sales Organization
GM

SM

ASSISTANT SM DIV-1

ASSISTANT SM DIV-2 SALES PEOPLE

ASSISTANT SM DIV-3

ASSISTANT SM OFFICE

SALES PEOPLE

SALES PEOPLE

OFFICE STAFF

Director
Retail Manager

Area Manager

Area Manager

Area Manager

Supervisor

Supervisor

Supervisor

Team Member

Team Member

Team Member

Line And Staff Sales Organisation

Functional Sales Organization

y large & medium-sized firms

y Each individual have few

employing number of sales persons y Selling diversified product lines over wide geographic areas y Advantages y Disadvantages

distinctive duties as possible
y Advantages y Disadvantages

Committee Sales Organization

Effective Sales Executive
y Make decisions and to see to it that others carry

them out y Functions of the sales executive
y Operations y Planning

y ( type of products, The size of company ,The type

of supervisory organization)

Sales Department Relations
y Maintain effective relations

between all levels of employees for the overall growth of the organization ( Every Wednesday) Example..

Flavor Of the Week

Promotional Tools
y Aficionado-Card-Front y Big Flix Gift Voucher

Sales Force Management

y Selection & Recruitment
y Training y Motivation

RECRUITMENT

y Mainly Team Members (Direct
Sales)

TRAINING

y Should Have Good Command

Over English
y Pleasant & Presentable

Personality

MOTIVATION

RECRUITMENT 

Trained In Script For Up Selling & Suggestive Selling  Uniform Standards For Team Members

TRAINING 

Hygiene And Food Safety  Training For Inventory Management

MOTIVATION 

Billing Machine / Bradma (Software)

RECRUITMENT  Provided For An Outlet As An
Entity And Not To The Individual  Informal Recognition To The Outlet By Director Or Retail Manager  Now Coming Up With The Concept Of Employee Of The Month

TRAINING

MOTIVATION 

Cash Awards And Incentives

Sales Budget
y Yearly, monthly and weekly y New outlet 
Location  Other outlets  Six months review

y Festivals y Seasonal

Sales Territory
y Bandra
y 1st outlet, carter road y Water field road

y Andheri
y Mall kiosks and mutlipe kiosks y High streets

y Central railway line
y Kiosks y High street

Selection Of An Outlet
y 3 size outlet
y kiosk(64

120 sq ft) y parlor (160- 350 sq ft) y café (350 700 sq ft)

y Vetrina size y Number of Flavors y Located especially near Gelato Italiano/ Naturals

Expectations Of Amore From Franchiser
y Identify a suitable location y Financing of the equipment and refurbishing of

the outlet as per the specifications of Amore y Manage local recurring overheads y Manage the shop at the local level y Carry out local marketing initiatives

Amore s Facilitation To Franchisee
y Manufacture and distribute fresh gelato to the

retail outlet y Train outlet staff and the franchisee y Specify layout design and provide guidance / project management for outlet refurbishment y Absorb all unconsumed product to preserve serve fresh everyday USP

y Provide local training and support by Italian

trained technical team y Offer 3 year maintenance program at cost y Offer site specific display cabinets ranging from 624 flavours

Advantages to the Franchiser
y No time loss to source, negotiate and import

equipments y Freedom from arranging set up, training chef and display team y Substantial saving in time and management distraction y Low investment and attractive ROI

Formats For The Outlet
y Kiosk (64-120 sq. Ft) y Parlour (160-450 sq. Ft) y Cafe (450-600 sq. Ft)

Investment and Franchisee Fee
y 7 Lacs To 20 Lacs y Nominal Franchisee Fee y One Time Security Deposit

Logistics And Supply Chain Management

Gelato

Sorbetto
All images except the logo are representational

E

L

Raw Material

Raw Materials
y Shelf life of raw materials y No repetition of flavors y Reduced inventory

Raw Materials in Kitchen

After Preparation in Machines«

Container Trays

In Freezers at - 20o C

Supplied through trucks to outlets

Trays transferred to the Vetrina in outlets

Ready to Serve!

y Finished Product

Inventory
y Manufacturing Facility

A large number of ingredients for Amore s gourmet gelatos are sourced from Navdanya. established network of seed keepers and organic producers spread across 16 states in India. organic sugar, vanilla beans, dried figs, walnuts, cashew nuts, sesame pioneers in food sovereignty, seed sovereignty and sustainable agriculture. partnership with Navdanya is founded on their shared belief in fair trade, prosperity for the farmer and the preservation of the environment.

Building And Promoting Socially Engaged Business And Organic Food.

An Ethical, Organic Certified Company That Sustains Rural Farmers And Bee-keepers Who Produce Honey

NGO Facilitator

Rural micro-businesses
y Provide Market Access To Rural Micro-business

Units y Provides Education, Health And Livelihood Support To 280 Villages In Tamil Nadu. y Offers Job Opportunities To Women From Villages Producing Handmade Eco Friendly Paper And Paper Products From Cotton Waste And Banana Fiber With No Use Of Chemicals.

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