Colgate in Rural Market

INTRODUCTION

• Founder- William Colgate

• Sold in more than 200 countries
• Oral care, Personal are, Household care
• Earns around 93% revenue through oral care segment
• One of its widest distribution network In India
 Promotion
• SAMPARK CAMPAIGN ITC E CHAUPAL
RURAL DENTAL CAMPS
 DISTRIBUTION

Weekly
Wholesaler Retailer Vans Haaths
Baazars
 DISTRIBUTION

WHOLSALER RETAILER VANS

WEEKLY
BAAZARS
HAATHS
 4 A’S
Acceptability Affordability
Availability
• 2nd most widely distributed product
in the country
• Tied up with e choupal & Disha
Awareness
Promotional campaigns
Oral healthcare awareness
programmes
Free distribution in schools
 Colgate Strategy For Rural Market

• Cibaca Top
• Colgate Herbal
• Low priced Segment
• Influencing villagers through Panchayats
• Street Plays to convey importance of Oral care
 Introduction
 Bajaj Auto is a part of the Bajaj Group which was
founded by Jamnalal Bajaj in Rajasthan in the 1930s

 based in Pune, with plants in Chakan (Pune), Waluj and

Pantnagar

 world's sixth-largest manufacturer of bikes ,fourth-largest

in India and the world’s largest three-wheeler
manufacturer.

 On 31 March 2013, its market capitalisation was INR 520

billion

 India's 23rd largest publicly traded company by market

value
  India's 23rd largest publicly traded company by market
value

 Bajaj hopes to account for 30% of the world’s

motorcycle sales, and already is the market leader in 12
of the 35 countries it exports into.

 According to Bajaj’s research , rural customers

are seeking for bikes with wider tyres

 Bajaj auto introduced Bajaj RE60, a mini car. the

target customer will be Bajaj's three-wheeler
customers in urban and rural india
 Bajaj Auto is India’s largest exporter of bike and three-wheelers. Bajaj Auto’s
exports accounted for approx. 35% of its total sales

 Boxer motorcycle is the largest selling single brand in Africa

 4 A’S of Rural Marketing
 Acceptability -Bajaj manufactures and sells wide range of bikes, scooters, auto-
rickshaws and cars.

 Affordability – find some data on this

 Availability-The company has a network of 498 dealers and over 1,500 authorized service centres and
162 exclusive three-wheeler dealers spread across the country. Around 1,400rural outlets have been
created in towns with populations of 25,000 and below.

 Awareness-Bajaj Auto Ltd. promotes its various brands through exhibitions, local fares, autoshows,
Television Shows, test drive services etc. Sponsorships Bajaj sponsors various events to promote its
products. For example it sponsors a T.V. program called " Stunt Mania" broadcasted on M T.V.
 Distribution channel
 Depots- Setting up depots is a geographical strategy adopted by Bajaj Auto. The key
role played by depots is that they are meant to cater to any sudden rise in demand of
vehicles

 Dealers
1. COCO
2. CODO
3. DODO

 Rural Dealerships-specialist dealerships for rural markets

 Transport and logistic-This is outsourced to the third party vendors

 Bajaj In Rural India
 Drop in sales of Bajaj auto in rural india-
because unexpected rainfall in the northern
and western parts of the country, which has
damaged crops, would further pressure
rural incomes.

 Bajaj introduced easy loan facility for rural

market-a special financing schemes backed
by Bajaj auto finance with a direct cash
collection facility
 Bajaj boxer for rural market- for rural
customer a tough bike at the price of a 100
cc bike

 Bajaj Bike as Ambulance In Karnataka

 CSR Activities in Rural
 The Bajaj Group carries on rural development activities
through its various trusts with Central & State Government
agencies

 Jankidevi Bajaj Gram Vikas Sanstha-

a registered Society & Trust that works under Rahul Bajaj, Chairman
of Bajaj Auto. Some project of JBGVS are-
• Water conservation project
• E-learning
Project
• Tree
Plantation

• Project Aamrai
• Women
Empowerment