MEDIA

• Medium is the singular form of the plural form “media”,

but when referring to communication and information
media, the proper collective term to use, whether singular
or plural form, is “the media”.

Media as
an Information Industry
• Media is defined as “the means of communication, as
radio and television, newspapers and magazines, that
reach or influence people widely.

Defining “Media”
• When discussing media as the channel, it includes the
film industry, the broadcast industry, the publishing
industry, the photography industry, the internet industry

Media as
an Information Industry
• Viewing media in this manner, the concern of the channel
is to primarily disseminate information to a wide
audience.
• That is why the development of early forms of media was
directly connected to servicing other sectors.
• This is also the reason why, when we think of media, it is
predominantly synonymous to information suppliers.

Media as
an Information Industry
• We may be more concerned or accessing media for its
entertainment value. Thus we, purchase various forms of
media gadgets, or participate in media events.
• With media being a part of creative industries, societies
are able to produce media products that become cultural
products.

Media as a Culture of
Entertainment
1. TRADITIONAL MEDIA
• Covers the kind of media that were invented prior to
the invention of the internet.
• Print Media
• Broadcast Media
• Film or Cinema

Kinds of Media
2. NEW MEDIA
• Coined to refer to media that developed when the use
of computer technology became ordinary and common
in most parts of the world.
• ICT products or systems

Kinds of Media
3. SOCIAL MEDIA
• Refers to internet-maintained computer programs that
can be installed in personal computers or portable
devices, the sole purpose of which is to connect with
other people using the same platform.

Kinds of Media
• The phone is now equipped with operating systems similar
to computers and laptops. This makes your smartphone a
photo or a video camera, a voice recorder, a radio set, a
television monitor, movie screen, all rolled into one small
hand-held device.
• Similarly the tablet is also a mobile version of a computer.
Smaller than average laptop, tablets are between a laptop and
a mobile phone.

Mobile Communications
Technology
• Gaming consoles (Playstation, Xbox, PSP)
• Smartwatch

Related Emerging
Technologies