BARC Terminologies

AUDIENCE DAY
• An Audience Day is a 24 hour period starting from 02:00 to 25:59.
TERMINOLOGIES – INDIVIDUALS
ATR%
• The percentage of a target audience who viewed any TV channel, averaged
across minutes.
ATR’ 000
• Number of individuals in 000s of a target audience who viewed any TV
channel, averaged across minutes.
ATS (UNIV)
• Average Time Spent on the "Event" by all individuals in the Universe.
ATS (VIEWER)
• Average Time Spent by viewers of the "Event".
TERMINOLOGIES – HOUSEHOLDS
ATR%
• % of target households where any TV channel was on, averaged across
minutes.
ATR’ 000
• Number of target households in 000s where any TV channel was on,
averaged across minutes.
ATS (UNIV)
• Average Time Spent on the "Event" by all households in the Universe.
ATS (VIEWER)
• Audience category classifies the TV viewer in categories like age, gender
and marital status. This helps in analysing the viewership for a channel, TV
show or a time slot.
AUDIENCE PROFILE
• An audience profile divides the main audience category into its subcategory. Audience profiles are
mostly represented in percentages.
TERMINOLOGIES – INDIVIDUALS
COV%
• % of the universe that viewed at least one of the events in a set of events. Also known as Cume
Reach %.
COV'000
• Number of individuals ('000s) in the universe that viewed at least one of the events in a set of
events. Also known as Cume Reach in 000s.
TERMINOLOGIES – HOUSEHOLDS
COV%
• % of target households ('000s) in the universe where at least one of the events in a set of events
was on. Also known as Cume Reach %.
COV'000
• Number of target households ('000s) in the universe where at least one of the events in a set of
events was on. Also known as Cume Reach in 000s.
EVENT
• An Event is a TV programme or time slot or any aggregation thereof. e.g. A
channel is an aggregation of all time slots for the "Audience Day".
HH UNIVERSE
• The total number of households in a defined target group.
TERMINOLOGIES – INDIVIDUALS
IMPRESSIONS ‘000
• Number of individuals in 000s of a target audience who viewed an "Event",
averaged across minutes. Also known as TVT.
TERMINOLOGIES – HOUSEHOLDS
IMPRESSIONS ‘000
• Number of target Households in 000s where an "Event" was on, averaged
across minutes. Also known as TVT.
MINUTE
• A clock minute.
RAT%
• The percentage of a target audience who viewed an Event, averaged across
minutes. Also known as TRP.
TERMINOLOGIES – INDIVIDUALS
RCH ‘000
• Stands for Reach in 000s. Number of individuals who viewed the Event for at
least 1 minute. Viewing based on attribution rules.
TERMINOLOGIES – HOUSEHOLDS
RCH ‘000
• Stands for Reach in 000s. Number of target households ('000s) where the Event
was on for at least 1 minute. Channel allocation based on attribution rules.
TERMINOLOGIES – INDIVIDUALS
SHR%
• % Share of the "Event" to total TV.
TERMINOLOGIES – HOUSEHOLDS
SHR%
• % Share of the "Event" to Total TV.
UNIVERSE
• The total number of individuals in a defined target group.