Powering the Future of Data

Vedant Jain
Lead Solutions Engineer

Hortonworks Inc. 2011 2015. All Rights Reserved

 44ZB4ZB
INTERNET
OF
ANYTHING
DATA DATA

TOMORROW

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Blind Spots Block Your Ability to Use All The Data

GROUP 1 GROUP 3
INTERNET
OF
ANYTHING

GROUP 2 GROUP 4

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The Future of Data: Actionable Intelligence

GROUP 1 GROUP 2

DATA
AT REST

STORAGE
STORAGE
INTERNET
OF DATA IN MOTION
ANYTHING

GROUP 3 GROUP 4

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 MASTER THE
VALUE OF DATA

EVERY BUSINESS
IS A DATA BUSINESS

EMBRACE AN
OPEN APPROACH
 MODERN DATA APPS
Actionable
Intelligence from
Connected Data ACTIONABLE

Platforms INTELLIGENCE

Capturing perishable
insights from data in motion
Ensuring rich, historical insights DATA IN DATA AT
on data at rest MOTION REST
Necessary for modern data
applications

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Modern Data Apps: Custom or Off the Shelf
Real-Time Cyber Security
MODERN DATA APPS
protects systems with superior threat detection
Smart Manufacturing
dramatically improves yields by managing more
ACTIONABLE
variables in greater detail
INTELLIGENCE
Connected, Autonomous Cars
drive themselves and improve road safety
Future Farming
DATA IN DATA AT optimizing soil, seeds and equipment to
MOTION REST measured conditions on each square foot
Automatic Recommendation Engines
match products to preferences in milliseconds
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 Payment Due Sentiment
Tracking Diligence Analysis

Next
Social Customer Optimize Cyber
Product
Mapping Support Inventories Security
Recs

Call Machine Product Ad Basket Proactive Disaster Investment

M&A Segments
Analysis Data Design Placement Analysis Repair Mitigation Planning

Factory Defect Cross- Supply Customer Vendor Inventory Risk Ad

Yields Detection Sell Chain Retention Scorecards Predictions Modeling Placement

Device Data
OPEX
Data as a
Reduction
Ingest Service

Historical Fraud
Records Prevention

Public
Mainframe Rapid Digital
Data
Offloads Reporting Protection
Capture

Hortonworks customers leverage our Connected Data Platforms to transform their

industries renovating their IT architectures and innovating with their Data in Motion or
Data at Rest to deliver actionable intelligence through Modern Data Applications.

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Progressive Insurance
The Data Journey
to Safe Roads

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Progressives Journey

Innovate
Rewarding Safer
Renovate Claims Drivers & Improving
Usage-Based Notes Mining
Insurance (UBI) Traffic Safety
Snapshot plug-in devices
Driver Safety
Web Log Online Ad capture driving detail on all
Analysis Placement
enrolled policy holders
Individual
Driving Through a web app, customers
Histories can review their own driving
detail and improve their safety
Snapshot and usage-based
Sensor insurance drove $2.6 billion in
Data
Ingest 2014 Progressive premiums

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Put Customer Video Here
https://hortonworks.box.com/s/y3nhzbnj71234jxvfh1tx9s1yrtcwoqe

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 The Hortonworks Solution
Powering the Future of Data

Page
12
Hortonworks Inc.2011 2015. All
Hortonworks Inc.
Rights 2016. All Rights Reserved
2011Reserved
 MODERN DATA APPS
Hortonworks
Delivers Connected
Data Platforms
ACTIONABLE
INTELLIGENCE

PERISHABLE HISTORICAL
INSIGHTS INSIGHTS

INTERNET
OF DATA IN MOTION DATA AT REST
ANYTHING

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 Real-time

Integrated
Hortonworks
DataFlow
for Data in Motion Secure

Powered by Adaptive
Apache NiFi

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 Real-Time, Visual Control of Data Flows

Add and adjust

HORTONWORKS data sources
D AT A F L O W Add and Adjust Data Sources
to maximize the opportunity that you capture
from perishable insights
Visually Trace the Data Path
to manage the what, who, where and how
around data in motion
Dynamically Adjust the Pipeline
Dynamically to match the dataflow with your bandwidth
adjust the pipeline

Visually trace
the data path

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Integrated Processes and Control
COMMON ARCHITECTURE
WITHOUT HORTONWORKS DATAFLOW Optimize Your Architecture
Reduce cost and complexity with the most
Scripts Scripts
efficient data collection technologies
Ingest
Messaging Assure Efficient Operations
Via real-time control of data inputs, outputs,
WITH HORTONWORKS DATAFLOW transportation and transformations
Rely on a Common Foundation
HORTONWORKS DATAFLOW
Eliminating dependence on multiple
customized systems

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 Secure Flows with Chain of Custody & Provenance

End-to-end Security
HORTONWORKS Apply security rules from the point of
D AT A F L O W collection at the jagged edge to the datas
final destination
Granular Control and Sharing
Move beyond role-based access and
dynamically share an entire dataflow
Real-time Traceability and Event-
Level Provenance
Rich event-level metadata and contextual
detail help troubleshoot security issues and
inform timely decisions

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Adapt to a Broad Range of Data Flow Demands

Automated
Bi-directional communication between source and destination adapts
data flows automatically, according to current priorities

On-demand
Operational control to adapt to changing conditions and requirements

Scalable
By incorporating data from any devicesmall machine sensors to
enterprise data centersHDF connects you to the broadest set of
disparate data sources

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Get Started with 5 Simple HDF Use Cases
Optimize Splunk:
Reduce costs by pre-filtering data so that
only relevant content is forwarded into Splunk
Ingest Logs for Cyber Security:
Integrated and secure log collection for real-
time data analytics and threat detection
Feed Data to Streaming Analytics:
Accelerate big data ROI by streaming data
into analytics systems such as Apache Storm
or Apache Spark Streaming
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Move Data Internally:
Optimize resource utilization by moving
data between data centers or between
on-premises infrastructure and cloud
infrastructure
Capture IoT Data:
Transport disparate and often remote IoT
data in real time, despite any limitations
in device footprint, power or
connectivityavoiding data loss
 Open

Central
Hortonworks
Data Platform
for Data at Rest Interoperable

Powered by Ready
Open Enterprise Hadoop

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 100% Open Source
Connected Data Platforms

INNOVATION
OPEN Eliminates Risk
COMMUNITY
of vendor lock-in by delivering 100% Apache
open source technology

THE Maximizes Community Innovation

I N N O VAT I O N
A D VA N TA G E
with hundreds of developers across
hundreds of companies
PROPRIETARY
HADOOP Integrates Seamlessly
through committed co-engineering
partnerships with other leading technologies
TIME

M A X I M U M C O M M U N I T Y I N N O VAT I O N

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2016. All Rights Reserved
100% Open Approach = Fastest Path to Innovation

Ongoing Innovation in Apache

HDP 2.3
2.7.1 0.15.0 1.2.1 0.7.0 5.2.1 1.3.1 0.80.0 1.1.1 4.4.0 1.7.0 0.10.0 0.6.1 0.5.0 1.4.6 1.5.2 0.8.2 2.1.0 1.0.0 3.4.6 4.2.0 0.6.0 0.5.0
July 2015

HDP 2.2
HDP 2.2
2.6.0 0.14.0 0.14.0 0.5.2 4.10.2 1.2.1 0.60.0 0.98.4 4.2.0 1.6.1 0.9.3 0.6.0 1.4.5 1.5.2 0.8.1 1.7.0 3.4.6 4.1.0 0.5.0 0.4.0
Dec 2014
Dec 2014

HDP 2.1
HDP 2.1
2.4.0 0.12.1 0.13.0 0.4.0 4.7.2 0.98.0 4.0.0 1.5.1 0.9.1 0.5.0 1.4.4 1.4.0 1.5.1 3.4.5 4.0.0 0.4.0
April 2014
April 2014

HDP 2.0
HDP 2.0 2.2.0 0.12.0 0.12.0 0.96.1 1.4.4 1.3.1 1.4.4 3.4.5 3.3.2
Oct 2013
Oct 2013

Cloudbreak
Accumulo
Hadoop &

Zookeeper
Phoenix

Ranger
Ambari
Falcon

Sqoop
HBase

Flume
Storm
Spark

Kafka
Slider

Oozie
YARN

Knox
Atlas
Hive

Solr
Tez
Pig

DATA MGMT DATA ACCESS GOVERNANCE & INTEGRATION OPERATIONS SECURITY

HORTONWORKS DATA PLATFORM

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Central Management of Data at Rest
YA R N
DATA OPERATING SYSTEM

Centralized Platform
Machine for operations, governance and security
Batch
Learning

GOVERNANCE Diverse Applications

run simultaneously on a single cluster

STORAGE
STORAGE

Maximum Data Ingest

OPERATIONS SECURITY
including existing and new sources,
regardless of raw format
Interactive Streaming

Shared Big Data Assets

across business groups, functions and users
Search

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Interoperable with Leading Datacenter Technologies

Partners

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Ready for Consistent Operations
YA R N
DATA OPERATING SYSTEM

Centralized
Machine
Batch
Learning management and monitoring of Hadoop
GOVERNANCE clusters
Automated Provisioning

STORAGE
STORAGE

either on-premises or in the cloud with the

OPERATIONS SECURITY Cloudbreak API for clusters in minutes
Managed Services
Interactive Streaming
for high availability and consistent lifecycle
controls, with dashboards and alerts

Search

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Ready for Trusted Governance
YA R N
DATA OPERATING SYSTEM

Data Management
Batch
Machine along the entire data lifecycle with integrated
Learning
provenance and lineage capability
GOVERNANCE

Modeling with Metadata

STORAGE
STORAGE

enables comprehensive data lineage

through a hybrid approach with enhanced
OPERATIONS SECURITY
tagging and attribute capabilities

Interactive Streaming Interoperable Solutions

across the Hadoop ecosystem, through a
common metadata store
Search

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Ready for Comprehensive Security
YA R N
DATA OPERATING SYSTEM

Comprehensive Security
Machine
Batch
Learning
through a platform approach
GOVERNANCE

Fine-Grained, Flexible Authorization

STORAGE
STORAGE

controlling access based on roles or data tags

OPERATIONS SECURITY Encrypt Data

at rest and in motion
Interactive Streaming

Centralized Administration
of security policies and user authentication
Search

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Ready for Agile Analytics with Apache Spark at Scale
S PA R K O N YA R N Powering Agile Analytics for Developers
via data science notebooks and automation for most
common analytics (including geospatial analysis and
entity resolution)
GOVERNANCE Seamless Data Access
that brings together as many data types as possible

STORAGE
STORAGE

Unmatched Economics
OPERATIONS SECURITY
combining the speed of in-memory processing with
HDPs cost efficiencies at scale
Rock Solid at the Core
via RDD sharing with the HDFS Memory Tier and
YARN-based enhancements to Spark operations,
governance and security

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Ready for Fast SQL with Apache Hive at Scale
H I V E O N YA R N

Pluggable Architecture
supports Apache Hive, Pivotal HAWQ and other
GOVERNANCE leading SQL engines
Familiar SQL Query Semantics

STORAGE
STORAGE

enable transactions and SQL:2011 Analytics for rich

OPERATIONS SECURITY reporting
Unprecedented Speed at Extreme Scale
returns query results in interactive time, even as
data sets grow to petabytes

Page 29 Hortonworks Inc. 2011 2016. All Rights Reserved

 Why Hortonworks?
Powering the Future of Data

Page
30
Hortonworks Inc.2011 2016. All
Hortonworks Inc.
Rights 2016. All Rights Reserved
2011Reserved
 Hortonworks Influences
the Apache Community

We Employ the Committers

--one third of all committers to the Apache
Hadoop project, and a majority in Apache
NiFi and other important projects
Our Committers Innovate
and improve Connected Data Platforms
We Influence the Hadoop Roadmap
by communicating important requirements to
the community through our leaders

A PA C H E H A D O O P C O M M I T T E R S

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2016. All Rights Reserved
Hortonworks Provides Full Lifecycle Support
Hortonworks Expertise
Project 5
from the original architects of
Project 1 Project 3
Apache Hadoop and Apache NiFi
Project 6

Annual Subscriptions

STORAGE
STORAGE
Project 4
DEPLOY EXPAND
align your success with ours
Project 2 Apache Committers
advocate for the requirements of our
customers and provide them roadmap
visibility to help guide their journey
ARCHITECT
&
DEVELOP
OPERATE
Expert Consulting & Training
help your team get to actionable intelligence
as efficiently as possible

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Hortonworks Delivers Proactive Support

Integrated Customer Portal

Hortonworks SmartSense
Knowledge On-Demand with machine learning and
Base Training
predictive analytics on your cluster

Hortonworks SmartSense
Integrated Customer Portal
with knowledge base and
on-demand training
Customer Environment
Any cloud Hybrid Environment Multi-tenant

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Hortonworks Nourishes the Community

HORTONWORKS HORTONWORKS
COMMUNITY CONNECTION PA R T N E R W O R K S

Page 34 Hortonworks Inc. 2011 2016. All Rights Reserved

 Start Your Journey with Hortonworks: 5 First Steps

1. Schedule a Use Case Workshop

2. Subscribe for Support hortonworks.com/services/jumpstart/
3. Download Hortonworks Sandbox Hortonworks.com/sandbox
4. Join Hortonworks Community Connection
hortonworks.com/community/

5. Read the Hortonworks Blog hortonworks.com/blog

Page 35 Hortonworks Inc. 2011 2016. All Rights Reserved

About Hortonworks
Customer Momentum
~700 customers (as of November 4, 2015)
152 customers added in Q3 2015
Publicly traded on NASDAQ: HDP

Founded in 2011
The Leader in Connected Data
Platforms
Original 24 architects, developers,
operators of Hadoop from Yahoo! Hortonworks DataFlow for data in motion
Hortonworks Data Platform for data at rest
Powering new modern data applications
800+ 1500+ Partner for Customer Success
EMPLOYEES ECOSYSTEM
PA R T N E R S Leader in open-source community, focused on
innovation to meet enterprise needs
Unrivaled support subscriptions

Page 36 Hortonworks Inc. 2011 2016. All Rights Reserved

Thank You

Page 37 Hortonworks Inc. 2011 2015.

2016. All Rights Reserved
 Sentiment
Payment Due Analysis
Tracking Diligence
Next
Customer Optimize Cyber
Product
Social Support Inventories Security
Recs
Mapping

Ad Basket Proactive Disaster Investment

Segments
Call Machine Product Placement Analysis Repair Mitigation Planning
M&A
Analysis Data Design

Cross- Supply Customer Vendor Inventory Risk Ad

Factory Defect Sell Chain Retention Scorecards Predictions Modeling Placement
Yields Detection

Device
OPEX Data
Data
Reduction as a Service
Ingest

Historical Fraud
Records Prevention

Public
Mainframe Rapid Digital
Data
Offloads Reporting Protection
Capture

Page 38 Hortonworks Inc. 2011 2016. All Rights Reserved