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Central image- the semiotics
suggest despair from the public, as they have their hands on their head. The image also suggests that the event was unexpected The jump line- is at the bottom of the page and is and completely out of the blue. used to progress the The guardian is mainly read by reader on to the next labour voters, as in 2000 a story. survey MORI showed 80% were labour voters. Labour would want the public to feel that the vote is disastrous, labour mainly have a young support group therefore young people didn't want to leave the EU, this was shown in the poll. Analysis Plugs and puff- mean that the reader wants to look at the other This focuses on stories this is shown Cameron as he is at in the coldplay plug. the centre of the story and what happens next in the Brexit negotiation. Also as the paper is Pull quote- it gives the a supporter of reader an exclusive labour they would interview so they can not want a new election get it anywhere else telling as they would like them how good coldplay's more seats in concert is going to be parliament.
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introduces the reader into the binary opposite as main article of the headline there is despair at interesting you to find out more a vote that the about the main article by buying public wanted and the newspaper so you can flick decided. to the page where it continues the article allocated by the jump line to find out more about what brexit is going to mean for you and Cameron's position in Analysis power