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MGMT 510-93 Project 1

Business Model

Products
Online gaming platform with wide variety of games. Games
on the website are either internally developed or popular
games from third party developers.
• No downloads or CD/DVDs
• Accessible on both PC & Mobile
• Aggregator of Games (similar to Netflix for movies)

Innovative Game Development : Develop and publish own
games to the platform

Adults ( upto 35) for male and female by creating • Market as one-stop for wide variety of fun environment to connect and play games • Price our products to be affordable and provide great value Revenue Resources • Use subscription model at 3 different levels • Software engineers. • On. levels pay can be different • Available free games with Ad revenue • Teaming up free for first 8 games.demand games available with free first level • Hardware to support the stream of games or two . Teens and • Provide games based on market research. if they win 5 out of 8 games they get bonus of 3 games to play for more connecting or else pay . if they want to continue to play they • Graphic designers. Our Business Model Target Market Marketing Strategy PC& Mobile Games targeting Kids. developers and need to pay for it and for different number of programmers.

. Company Background Purely web platform supported on PC & Mobile Platforms • Taking advantage of low initial investment costs • Platform for third party developers to sell their games • Not many companies offer teaming up environment for gamers online • Innovative games developed based on market research Looking to get an IPO to fund our business as the company reaches growing stage • Our ability to run a website with high traffic and team environment • Limited players in companies which are game aggregators and are one stop for different games to play or stream on website without downloading.

ease and affordability key . Industry Gaming Industry • Lack of clear leadership in the industry • Unorganized nature of market • Several players • Brand recognition Online gaming platforms or Large game aggregator service • Limited players from industry with teaming environment and with on demand service for games • Customer access.

Gaming . Competitors • Zynga • Facebook social gaming platform • Google Apps – Gaming • Apple Apps.

Mission and Vision Mission Kekas Gaming ! mission is to provide gaming platform for gamers to play and connect globally on wide variety of exciting games with an uninterrupted fun environment Vision • A global one-stop place for gaming that is recognized for its uninterrupted fun environment • Leader in innovation and new technology for the Game development and Gaming service provider .

. • High customer loyalty • Provide highest scalability and flexibility Values • Act with integrity and creativity • Always work for entertain to gamers. Goal and Value Goal • Establish Kekas as face of online Game Industry.

of Customer /V.P of Game development/R&D resources Aquirement & Satisfaction Training Business Internal strategy & Human Innovation gaming External Relations development Licensing & Game sourcing Hardware Operations& Maintenance Accounting Customer Software service Operations & Maintenance Sales Marketing . of Human VP of Operations & Strategy V.P. Organizational Chart Corporate Game development & Licensing V.P.

Solid financial base • Ability to draw large scale of investment in capital required for game development. . and marketing. programming team. engineer team. game design team. and marketing team. • Ability to quickly build up different teams – art team. Resources and Capabilities Human Resources • The executive team has great experience working with the electronic games market. R&D. • The management team has a wide network and connection to many talents in the industry.

Production. • Competencies.Objective is to have the game development completed and also ensure the game is fun for the end user. .Excellent programming skills required with C++ for PC games and Java/C for smartphone games. Skills and Competencies • Skilled Labor Artist/Animators.required to create graphics with highly creative skills.Experience with developing rules and content for establishing user experience. Designers.ability to create games for the online market with creativity in our facility. Programmers.

R&D Our R&D team is constructed by talents who have solid experience of game developing. . We are one of the best R&D teams in the entire industry. We have the ability to use a highly efficient pipeline creating games that tell impressive stories and maintain a high retention rate in the market. Functions Game development Our team has a strong background in game developing. Operations & Management Our management team members come from triple A game companies in the industry. We know how to build an efficient manufacturing system. The in-house game engine is our biggest weapon to compete in the market.

35 in India & China • Low competition in global markets • Popularity of Gaming culture in China and USA . Our Strategy Position our website as one-stop for playing variety of games Innovation. use • Use market research to develop games • Multi player or team based games • No need for downloads or cd/DVD’s can be directly played on the platform Customer Focus • 24 by 7 issues resolved by people no automation of customer service Address Global Markets  USA. China • Huge population in the range of 12.Games Variety /Product innovation • Theme based /wide variety of games based on age /gender. India.

SWOT Analysis STRENGHTS WEAKNESS OPPORTUNITIES THREATS Analyze our strengths. discover new opportunities. weaknesses. Picture from [1] . manage and eliminate threats.

Marketing strategy to new or • Competition with giants Gaming inexperienced games (both seniors Industries like Zynga. capabilities. with PC and Laptop.) • Backward compatibility in all platforms. apple Android) . Facebook. and juniors) • Underperforming . even more • Copyright. .Globally • Lack of creativity. • Lower price than competitors . patent infringements – live interaction. SWOT Analysis • Interactive online games . and smartphones. laptop. • Newer markets . Limitation in design due • Compatible with multiple dependencies on the platform platforms ( desktop. Facebook etc. uniqueness. • New experiences – 3D. • New platforms to play – Not Limited originality. • Games on Smart Phones(IOS. counterfeit gaming. support on iOS • Underperforming financial and Android Versions as well. Direct competition with Zynga.Failed games • New Game development – (license to and acquisitions new characters) • Unable to retain new talent.

Porter’s 5 Force .

Threat of Substitutes – Medium • Not many companies that provide online platform for wide variety of games • Substitutes are focused on game downloads and CD/DVD with little chance for economies of scale • Substitutes in the form of other entertainment like movies etc • Popularity of Social media gaming on Facebook . Our Porter's Five Force Model Threat of New Entrants – Medium/High • Easy to enter gaming industry • Heavy capital investment at growth stage for scaling up • Fragmented industry overall • Gamers already loyal to certain brands • Entry barrier are too high • Hard to complete against well established platform.

Our Porter's Five Force Model Bargaining Power of Customers .Low • Very few companies that provide wide variety of games at one place • Subscription model could make it difficult to switch to other competitors • Ability to connect with other people can make the users come back to connect with their friends or for not wanting to lose gaming friends Bargaining Power of Suppliers – Low • Several suppliers of different kind of games looking for publishers • Ability to develop own games • Few suppliers in market • Strong policies and well formed contract • High switching cost Industry Rivalry – Medium • Huge growing market with lot of space for different companies • High scaling up costs • Innovation of new technologies • Low cost subscription .

• Latency for server and network side. • Promotional deals and Subscription. • Virality & micro transaction. • Infrastructure diversity. . • Talented workforce. key success factors of Kekas • High-availability infrastructure and service-level guarantees.

32% . 10% Action Racing Shooting 15. 14% Adventure 22.2. 20% Fignting strategy Children entertainment 35. 7% 10.Online Game Playing Ratio 8. 8% 7.5. 9% 10.5.

3 3.5 0 5 10 15 20 25 30 2015 2016 2017(Projected Users Till Oct) .89 Base Cost (In Million) 2.86 5.3 10.56 Users( In Million) 2.26 14.5 4.33 Value (In Million) 4.7 7. Value Graph for Customer Net Profit (In Million) 2.8 8.4 9.

com/best-swot-analysis-templates-powerpoint . REFERENCE / 1. https://slidemodel.