E-COMMERCE

THE INCREDIBLES
RESEARCH QUESTION
 GEOGRAPHY FOCUS

WORLD MARKET
SINGAPORE MARKET
WORLD MARKET
 E-commerce is
becoming popular
among consumers.
Amazon is the most
popular e-commerce
website.
SINGAPORE MARKET
Valued USD1 billion in 2015, 2,1% of total retail values
Is forecasted to reach total revenue of USD5,4 billion by
2025
Increases its proportion to 6,7% (Temasek and Google, n.d)
Consumers Preference
Governments Incentives

Launched shared e-commerce information platform and HR

solutions platform (IE Singapore, 2015)
Generous grants for newly developed companies
INDUSTRY FOCUS
INDUSTRY COMPONENTS
KEY PLAYERS
FACTORS
SWOT ANALYSIS
INDUSTRY OVERVIEW

Business Business Consumer

To To To
Business Consumer Consumer

C2C
B2C
B2B
Business-to-Business
A type of commerce between business and business
Utilizing the Internet and shared platforms
Allow business to streamline its operation
Business-to-Consumer
Business or transaction carried
out between company and
consumer
Singapore ranked highest in total
E-commerce sales in 2013-2015
period in Southeast Asia
(Research & Market, 2015)
Business-to-Consumer
Business or transaction carried out between company and
consumer
Singapore ranked highest in total E-commerce sales in
2013-2015 period in Southeast Asia (Research & Market,
2015)
More than 50% of Singapores Internet users are online
shoppers
Consumer-to-Consumer
Environment for internet transactions between customers
Customers can sell their goods to other customers using C2C
platforms
Most C2C companies focus on mobile apps
KEY PLAYERS
FACTORS (CHALLENGES)
Negative impact of rapid development
FACTORS (CHALLENGES)
Negative impact of rapid development
Influence of rule-bound society
Rising cost of living
FACTORS (CHALLENGES)
Negative impact of rapid development
Influence of rule-bound society
Rising cost of living
Limited size of domestic market
Possible rivalry with new rising E-commerce market
SWOT ANALYSIS

STRENGTHS
STRENGTHS
Government meaningful initiatives
Skillful workforce available
High internet penetration and mobile use rate
SWOT ANALYSIS

STRENGTHS WEAKNESSES
WEAKNESSES

Reliance on imported goods

Over domination of first-arrived key players
Strict, complicated procedures to enter the market
SWOT ANALYSIS

STRENGTHS WEAKNESSES
OPPORTUNITIES

Technology advancement
Consumers openness to
E-commerce
SWOT ANALYSIS

STRENGTHS WEAKNESSES
THREATS
Rivalry with giant E-commerce
markets
New rise of neighbor E-commerce
markets
Possibility increase in GST charge
REFERENCE
ASEAN Market Watch: slowing confidence in Singapore, Indonesian e-commerce, and declining investment in Thailand. (2016, Jan 14). Retrieved from
ASEAN Briefing: http://www.aseanbriefing.com/news/2016/01/14/asean-market-watch-slowing-confidence-singapore-indonesian-e-commerce-declining-
investment-thailand.html
Busli Chan, Suliman Al-Hawamdeh. (2002). The development of E-commerce in Singapore. Business Process Management Journal, page 278-288.
Government Grants for Web Design & Development. (n.d). Retrieved from Efusion Technology: http://www.efusiontech.com/Support/government-grant-
website.html
Overview of e-commerce in Southeast Asia. (2017, Feb 9). Retrieved from ASEAN up: http://aseanup.com/overview-of-e-commerce-in-southeast-asia/
Singapore Internet Users. (2016). Retrieved from internet live stats: http://www.internetlivestats.com/internet-users/singapore/
Singapores Ecommerce Landscape: 5 Key Takeaways from the Lion Citys Online Scene. (2016, Oct 27). Retrieved from ecommerce iq:
http://ecommerceiq.asia/singapore-ecommerce-landscape-ecommerceiq/
Smartphone penetration in Singapore the highest globally: Survey. (2015, Feb 11 Retrieved from Today Online:
http://www.todayonline.com/singapore/smartphone-penetration-singapore-highest-globally-survey
Tan, M. (2015, March 10). Govt to launch shared e-commerce and HR platforms for SMEs. Retrieved from IE Singapore:
https://www.iesingapore.gov.sg/Media-Centre/News/2015/3/Govt-to-launch-shared-e-commerce-and-HR-platforms-for-SMEs
Wong, P.-K. (2003). Global and National Factors Affecting E-commerce Diffusion in Singapore. The Information Society, page 21-32.
Yap, S. (2015, Sept 14). Singapore maintains lead as B2C e-commerce hub in SE Asia: Research & Markets Report. Retrieved from Deal street Asia:
http://www.dealstreetasia.com/stories/singapore-maintains-lead-as-b2c-e-commerce-hub-in-se-asia-research-markets-2015-report-12233/
Yu, E. (2014, Nov 26). Singapore C2C online marketplace snags $6M Series A funding. Retrieved from ZDnet: http://www.zdnet.com/article/singapore-c2c-
online-marketplace-snags-6m-series-a-funding/